The Buffalo News Audience in United States
The Buffalo News has an estimated audience of 374,137 people in United States. 56.6% are female, 43.4% are male, average age 42.9. Top regions: New York, Florida, North Carolina. Top brand affinities: Buffalo Sabres, Buffalo Bills, Autism Awareness, Capital One, Diabetes mellitus awareness.
The average The Buffalo News fan in United States is 42.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, North Carolina. Top brand affinities include Buffalo Sabres, Buffalo Bills, Autism Awareness, with strongest over-indexing on Buffalo Sabres (104.11× the country average). Demographically, the The Buffalo News audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Buffalo News fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 42.9 |
| Estimated audience size | 374,137 |
Audience persona
The typical The Buffalo News fan in United States is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Buffalo Sabres.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 280,603 | 27.47× |
| Florida | 33,816 | 1.34× |
| North Carolina | 8,571 | 0.76× |
| Pennsylvania | 8,542 | 0.68× |
| Georgia | 7,869 | 0.68× |
| Massachusetts | 7,575 | 1.03× |
| Texas | 6,308 | 0.2× |
| California | 6,163 | 0.15× |
| Ohio | 5,075 | 0.44× |
| Arizona | 4,290 | 0.56× |
| Michigan | 4,076 | 0.42× |
| Virginia | 3,891 | 0.43× |
| South Carolina | 2,493 | 0.44× |
| Maryland | 2,302 | 0.36× |
| Nevada | 2,157 | 0.6× |
| Illinois | 1,849 | 0.15× |
| Tennessee | 1,803 | 0.24× |
| New Jersey | 1,722 | 0.18× |
| Washington, District of Columbia | 1,387 | 1.23× |
| Connecticut | 1,303 | 0.35× |
| Maine | 1,126 | 0.84× |
| Indiana | 1,059 | 0.15× |
| Mississippi | 980 | 0.32× |
| Louisiana | 944 | 0.2× |
| Kentucky | 908 | 0.19× |
| Colorado | 885 | 0.15× |
| Montana | 880 | 0.85× |
| Arkansas | 870 | 0.28× |
| Oklahoma | 851 | 0.2× |
| Alabama | 811 | 0.16× |
| West Virginia | 809 | 0.46× |
| Alaska | 807 | 1.01× |
| Missouri | 784 | 0.13× |
| Kansas | 747 | 0.25× |
| Idaho | 747 | 0.4× |
| Oregon | 745 | 0.17× |
| Wyoming | 720 | 1.3× |
| Hawaii | 714 | 0.44× |
| Iowa | 709 | 0.23× |
| South Dakota | 695 | 0.8× |
| Wisconsin | 685 | 0.12× |
| New Hampshire | 666 | 0.45× |
| Nebraska | 653 | 0.35× |
| New Mexico | 649 | 0.35× |
| Rhode Island | 644 | 0.54× |
| Utah | 635 | 0.19× |
| Vermont | 633 | 0.96× |
| Delaware | 624 | 0.6× |
| Minnesota | 612 | 0.11× |
| Washington | 592 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Buffalo Sabres | 104.11× | Sports |
| Buffalo Bills | 11.83× | Sports |
| Autism Awareness | 9.96× | Health |
| Capital One | 4.25× | Business & Career |
| Diabetes mellitus awareness | 6.76× | Health |
| Google Maps | 3.8× | Internet & Social Media |
| Kia Sportage | 20× | Cars & Mobility |
| Aaron Rodgers | 5.87× | Sports |
| Indeed.com | 3.73× | Business & Career |
| Singer-songwriter | 3.3× | Music & Radio |
| Calgary Flames | 20× | Sports |
| Microblogging | 6.9× | Technology & Electronics |
| Bauer Hockey | 20× | Sports |
| CarGurus | 4.02× | Cars & Mobility |
| Circle K | 4.45× | Shopping |
| Income tax | 7.18× | Business & Career |
| Enterprise Rent-A-Car | 3.57× | Cars & Mobility |
| Apple Store | 4.63× | Shopping |
| AccuWeather | 3.73× | Home & Garden |
| Honda HR-V | 14.7× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.15 |
| Risk Appetite | THRILL | 1.13 |
| Patriotism | CONSERVATISM | 1.12 |
| Community Orientation | OPEN | 1.08 |
| Tradition | CONSERVATISM | 1.07 |
| Extroversion | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.7% |
| Germany | 0.2% |
| Italy | 0.1% |
See The Buffalo News audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does The Buffalo News have in United States?
The Buffalo News has an estimated audience of 374,137 people in United States, concentrated in New York and Florida.
What is the gender split and age of The Buffalo News fans?
56.6% of The Buffalo News fans are female, 43.4% are male, with an average age of 42.9 years.
Which brands do The Buffalo News fans like most?
The Buffalo News fans show strongest brand affinity for Buffalo Sabres (104.11×), Buffalo Bills (11.83×), and Autism Awareness (9.96×) over the country average.
Where do The Buffalo News fans live in United States?
The Buffalo News fans in United States are most concentrated in New York (reach 280,603), Florida (reach 33,816), and North Carolina (reach 8,571). These three regions account for the largest share of the active audience.
What other brands do The Buffalo News fans also like?
Beyond The Buffalo News itself, the audience over-indexes on Buffalo Bills (11.83×), Autism Awareness (9.96×), Capital One (4.25×), and Diabetes mellitus awareness (6.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Buffalo News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.