Rascasse Audience Intelligence

The Buffalo News Audience in United States

A data profile of the people who buy, follow and care about The Buffalo News in United States — modelled from more than twelve digital signal sources. The Buffalo News has an estimated audience of 374,678 people in United States.

#178among Newspaper in United States#1391among Website / Newspaper / Magazine in United States#380in News

The average The Buffalo News fan in United States is 42.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Buffalo Sabres, Buffalo Bills, QVC, with strongest over-indexing on Buffalo Sabres (121.48× the country average).

Demographically, the The Buffalo News audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Buffalo News fan in United States is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Buffalo Sabres.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Buffalo News profile in United States.

Audience size
375K
in United States
Gender
56.6%♀
43.4% male
Age
42.9
average years
Country rank
#43062
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Buffalo News

56.6% are female, 43.4% are male, average age 42.9.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for The Buffalo News audience in United States
MetricValue
Female56.6%
Male43.4%
Average age42.9
Estimated audience size374,678
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the The Buffalo News audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3920%
40-4926%
50+26%
Fig. 04

Worldwide distribution

99.7%

of the worldwide The Buffalo News audience comes from United States.

Worldwide audience distribution share by country for The Buffalo News
CountryShare
United States99.7%
Germany0.2%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Buffalo News audience in United States is strongest.

Fig. 05

Top regions by affinity

The Buffalo News fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K26.40×
02Florida~30K1.28×
03South Carolina~7K1.17×
04Maryland~7K1.16×
05Washington, District of Columbia~1K1.05×
06Vermont<1K1.02×
07Massachusetts~7K1.00×
08Alaska<1K1.00×
09North Dakota<1K0.98×
10Montana~1K0.97×
11South Dakota<1K0.96×
12Maine~1K0.95×
13Delaware<1K0.93×
14Rhode Island~1K0.92×
15West Virginia~2K0.91×
16New Hampshire~1K0.91×
17Hawaii~1K0.90×
18Idaho~2K0.89×
19Mississippi~3K0.88×
20New Mexico~2K0.88×
21Nebraska~2K0.88×
22Arkansas~3K0.87×
23Iowa~3K0.86×
24Kansas~3K0.86×
25Oklahoma~4K0.85×
26Utah~3K0.85×
27Alabama~4K0.84×
28Louisiana~4K0.84×
29Kentucky~4K0.84×
30North Carolina~9K0.83×
31Wisconsin~5K0.83×
32Minnesota~4K0.83×
33Oregon~4K0.83×
34Nevada~3K0.83×
35Missouri~5K0.82×
36Washington~6K0.81×
37Pennsylvania~10K0.80×
38Indiana~5K0.80×
39Connecticut~3K0.80×
40Colorado~5K0.78×
41Tennessee~6K0.76×
42Georgia~9K0.74×
43Arizona~6K0.72×
44Michigan~7K0.71×
45New Jersey~6K0.68×
46Virginia~6K0.68×
47Ohio~7K0.65×
48Illinois~8K0.64×
49Texas~10K0.46×
50California~20K0.44×
Fig. 06

Affinity by region

Affinity by region — The Buffalo News, United States
0.44×1.00×26.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Buffalo News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Buffalo News audience
#·InterestCategoryAffinity×
01Buffalo SabresSports121.48×
02Ford GalaxyCars & Mobility40.16×
03Calgary FlamesSports20.00×
04Bauer HockeySports20.00×
05Ottawa SenatorsSports18.39×
06Buffalo BillsSports9.83×
07Florida PanthersSports9.56×
08Garden centreHome & Garden5.90×
09QVCMovies & TV5.83×
10LotteryGames4.90×
11Apple StoreShopping4.53×
12Sustainable energyHome & Garden4.43×
13FedExBusiness & Career4.02×
14Renewable energyBusiness & Career3.27×
15Mortgage loansBusiness & Career2.76×
16PinterestInternet & Social Media2.44×
17Shopping mallsShopping2.36×
18McDonald'sFood & Beverages2.03×
19AirbnbTravel & Leisure2.01×
20FurnitureHome & Garden1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Buffalo News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Buffalo News audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.25×
PatriotismCONSERVATISM1.80×
Convenience OrientationPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Buffalo News audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Healthy LifestyleBALANCE0.83×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Buffalo News have in United States?

The Buffalo News has an estimated audience of 374,678 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of The Buffalo News fans?

56.6% of The Buffalo News fans are female, 43.4% are male, with an average age of 42.9 years.

03

Which brands do The Buffalo News fans like most?

The Buffalo News fans show strongest brand affinity for Buffalo Sabres (121.48×), Buffalo Bills (9.83×), and QVC (5.83×) over the country average.

04

Where do The Buffalo News fans live in United States?

The Buffalo News fans in United States are most concentrated in New York (reach ~300K), Florida (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Buffalo News fans also like?

Beyond The Buffalo News itself, the audience over-indexes on Buffalo Bills (9.83×), QVC (5.83×), Ottawa Senators (18.39×), and Calgary Flames (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Buffalo News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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