The Circle (TV program) Audience in United States

The Circle (TV program) has an estimated audience of 369,278 people in United States. 82.7% are female, 17.3% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: Cardi B, Streetwear, Nike, Taylor Swift, Urban Outfitters.

The average The Circle (TV program) fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cardi B, Streetwear, Nike, with strongest over-indexing on Cardi B (3.25× the country average). Demographically, the The Circle (TV program) audience skews more female with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of The Circle (TV program) fans

Demographic split for The Circle (TV program) audience in United States
MetricValue
Female82.7%
Male17.3%
Average age34.0
Estimated audience size369,278

Audience persona

The typical The Circle (TV program) fan in United States is more female, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cardi B.

Top regions in United States

Top regions ranked by reach for The Circle (TV program) in United States
RegionReachAffinity
California49,6811.22×
Texas31,7731×
Florida27,4561.1×
New York22,1781.07×
Pennsylvania13,9131.12×
Illinois12,8351.04×
Georgia12,5151.1×
Ohio12,4061.09×
North Carolina11,8111.06×
New Jersey11,4071.21×
Michigan10,4311.08×
Virginia9,3331.04×
Arizona8,9591.19×
Washington8,3391.13×
Massachusetts8,2891.14×
Tennessee7,1800.97×
Indiana6,5640.97×
Maryland6,3951.01×
Colorado6,1261.05×
Missouri6,0081.01×
Minnesota5,4241.03×
Wisconsin5,2670.95×
Alabama5,1651×
South Carolina5,1610.93×
Oregon4,7661.13×
Kentucky4,5880.99×
Louisiana4,1140.86×
Oklahoma4,0000.98×
Connecticut3,9841.08×
Nevada3,3560.94×
Utah3,1870.96×
Arkansas2,9690.98×
Iowa2,7770.91×
Mississippi2,7570.91×
Kansas2,7440.94×
Idaho1,7070.92×
Nebraska1,6430.89×
New Hampshire1,5661.08×
New Mexico1,5030.81×
West Virginia1,4120.82×
Maine1,2950.98×
Hawaii1,1800.74×
Rhode Island1,1721×
Washington, District of Columbia1,1511.04×
Montana1,0821.06×
Delaware1,0130.99×
Alaska8481.07×
South Dakota8140.95×
North Dakota6120.81×
Vermont6060.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Circle (TV program) audience
BrandAffinityCategory
Cardi B3.25×Music & Radio
Streetwear2.01×Fashion & Accessoires
Nike1.76×Fashion & Accessoires
Taylor Swift1.57×Music & Radio
Urban Outfitters1.94×Shopping
Designer clothing1.88×Fashion & Accessoires
H&M1.66×Shopping
Foot Locker2.03×Shopping
Eyelash extensions1.88×Beauty & Wellness
LGBT community1.57×Politics & Society
Gay pride2.21×Politics & Society
Supreme2.28×Fashion & Accessoires
Makeup Tutorials1.79×Beauty & Wellness
Adidas1.5×Fashion & Accessoires
Natural skin care1.64×Beauty & Wellness
Internet celebrity1.63×Internet & Social Media
Beyoncé2.35×Music & Radio
Selena Gomez2.1×Movies & TV
Nickelodeon1.78×Movies & TV
Drake2.17×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Circle (TV program) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
MindfulnessBALANCE1.56
ExtroversionTHRILL1.4
Career OrientationPOWER1.28
Early Adopter MentalityPOWER1.27
Luxury OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for The Circle (TV program)
CountryShare
United States27.3%
Germany19.4%
Italy14.0%

See The Circle (TV program) audiences in other countries

More Reality audiences in United States

Frequently asked questions

How many fans does The Circle (TV program) have in United States?

The Circle (TV program) has an estimated audience of 369,278 people in United States, concentrated in California and Texas.

What is the gender split and age of The Circle (TV program) fans?

82.7% of The Circle (TV program) fans are female, 17.3% are male, with an average age of 34.0 years.

Which brands do The Circle (TV program) fans like most?

The Circle (TV program) fans show strongest brand affinity for Cardi B (3.25×), Streetwear (2.01×), and Nike (1.76×) over the country average.

Where do The Circle (TV program) fans live in United States?

The Circle (TV program) fans in United States are most concentrated in California (reach 49,681), Texas (reach 31,773), and Florida (reach 27,456). These three regions account for the largest share of the active audience.

What other brands do The Circle (TV program) fans also like?

Beyond The Circle (TV program) itself, the audience over-indexes on Streetwear (2.01×), Nike (1.76×), Taylor Swift (1.57×), and Urban Outfitters (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Circle (TV program). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.