The Division Audience in United States
The Division has an estimated audience of 324,965 people in United States. 22.6% are female, 77.4% are male, average age 28.3. Top regions: California, Texas, Florida. Top brand affinities: Battlefield 4, Metal Gear Solid, Watch Dogs, Rise of the Tomb Raider, Devil May Cry.
The average The Division fan in United States is 28.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Battlefield 4, Metal Gear Solid, Watch Dogs, with strongest over-indexing on Battlefield 4 (109.52× the country average). Demographically, the The Division audience skews more male with an average age of 28.3, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The Division fans
| Metric | Value |
|---|---|
| Female | 22.6% |
| Male | 77.4% |
| Average age | 28.3 |
| Estimated audience size | 324,965 |
Audience persona
The typical The Division fan in United States is more male, around 28.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Battlefield 4.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 33,339 | 0.93× |
| Texas | 30,249 | 1.08× |
| Florida | 20,006 | 0.91× |
| New York | 18,257 | 1.01× |
| Pennsylvania | 10,796 | 0.99× |
| Illinois | 10,337 | 0.95× |
| Georgia | 9,924 | 0.99× |
| Ohio | 9,787 | 0.98× |
| North Carolina | 9,634 | 0.99× |
| Virginia | 9,395 | 1.19× |
| Washington | 8,733 | 1.34× |
| Michigan | 8,210 | 0.97× |
| Arizona | 7,850 | 1.18× |
| New Jersey | 7,677 | 0.93× |
| Tennessee | 7,305 | 1.12× |
| Maryland | 6,621 | 1.19× |
| Indiana | 6,300 | 1.06× |
| Missouri | 6,008 | 1.15× |
| Colorado | 5,427 | 1.06× |
| Massachusetts | 5,121 | 0.8× |
| Oregon | 4,934 | 1.32× |
| Wisconsin | 4,868 | 1× |
| Alabama | 4,667 | 1.03× |
| Kentucky | 4,642 | 1.14× |
| Oklahoma | 4,608 | 1.28× |
| Louisiana | 4,324 | 1.03× |
| Minnesota | 4,231 | 0.91× |
| South Carolina | 4,185 | 0.86× |
| Nevada | 3,821 | 1.22× |
| Kansas | 3,517 | 1.37× |
| Utah | 3,071 | 1.06× |
| Connecticut | 3,067 | 0.94× |
| Iowa | 2,701 | 1.01× |
| Arkansas | 2,644 | 0.99× |
| Mississippi | 2,180 | 0.81× |
| Idaho | 1,630 | 1× |
| West Virginia | 1,609 | 1.06× |
| Nebraska | 1,592 | 0.98× |
| New Mexico | 1,556 | 0.95× |
| Hawaii | 1,160 | 0.83× |
| New Hampshire | 1,155 | 0.9× |
| Washington, District of Columbia | 899 | 0.92× |
| Maine | 894 | 0.77× |
| Rhode Island | 854 | 0.83× |
| Montana | 783 | 0.87× |
| Delaware | 727 | 0.81× |
| Alaska | 725 | 1.04× |
| South Dakota | 639 | 0.85× |
| North Dakota | 550 | 0.82× |
| Wyoming | 462 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Battlefield 4 | 109.52× | Games |
| Metal Gear Solid | 92.27× | Games |
| Watch Dogs | 64.48× | Games |
| Rise of the Tomb Raider | 87.13× | Games |
| Devil May Cry | 52.77× | Games |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| BlizzCon | 92.86× | Games |
| Historical fiction | 17.11× | Literature |
| Borderlands (series) | 42.53× | Games |
| Microblogging | 12.67× | Technology & Electronics |
| Activision | 37.19× | Games |
| Crash Bandicoot | 52.61× | Games |
| Singer-songwriter | 5.51× | Music & Radio |
| Dying Light | 38.9× | Games |
| Kia Sportage | 25.5× | Cars & Mobility |
| Income tax | 13.19× | Business & Career |
| Tim Duncan | 30.42× | Sports |
| Final Fantasy | 11.28× | Games |
| Mario Party | 33.92× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.81 |
| Family Orientation | CONSERVATISM | 1.67 |
| Early Adopter Mentality | POWER | 1.64 |
| Convenience Orientation | PREMIUM | 1.41 |
| Social Media Usage | JOY | 1.14 |
| Extroversion | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 8.9% |
| Italy | 8.6% |
See The Division audiences in other countries
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Frequently asked questions
How many fans does The Division have in United States?
The Division has an estimated audience of 324,965 people in United States, concentrated in California and Texas.
What is the gender split and age of The Division fans?
22.6% of The Division fans are female, 77.4% are male, with an average age of 28.3 years.
Which brands do The Division fans like most?
The Division fans show strongest brand affinity for Battlefield 4 (109.52×), Metal Gear Solid (92.27×), and Watch Dogs (64.48×) over the country average.
Where do The Division fans live in United States?
The Division fans in United States are most concentrated in California (reach 33,339), Texas (reach 30,249), and Florida (reach 20,006). These three regions account for the largest share of the active audience.
What other brands do The Division fans also like?
Beyond The Division itself, the audience over-indexes on Metal Gear Solid (92.27×), Watch Dogs (64.48×), Rise of the Tomb Raider (87.13×), and Devil May Cry (52.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Division. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.