Rascasse Audience Intelligence

The Edge (Malaysia) Audience in United States

A data profile of the people who buy, follow and care about The Edge (Malaysia) in United States — modelled from more than twelve digital signal sources. The Edge (Malaysia) has an estimated audience of 2,305,233 people in United States.

#386among Website / Newspaper / Magazine in United States#84in News

The average The Edge (Malaysia) fan in United States is 39.4 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Connecticut.

Top brand affinities include New York Post, Software as a service, Wix.com, with strongest over-indexing on New York Post (10.29× the country average).

Demographically, the The Edge (Malaysia) audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Edge (Malaysia) fan in United States is balanced, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for New York Post.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Edge (Malaysia) profile in United States.

Audience size
2.3M
in United States
Gender
53.2%♀
46.8% male
Age
39.4
average years
Country rank
#12709
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Edge (Malaysia)

53.2% are female, 46.8% are male, average age 39.4.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for The Edge (Malaysia) audience in United States
MetricValue
Female53.2%
Male46.8%
Average age39.4
Estimated audience size2,305,233
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the The Edge (Malaysia) audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

40.3%

of the worldwide The Edge (Malaysia) audience comes from United States.

Worldwide audience distribution share by country for The Edge (Malaysia)
CountryShare
United States40.3%
Malaysia10.4%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Edge (Malaysia) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Edge (Malaysia) fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K6.24×
02Connecticut~100K5.24×
03New York~600K4.55×
04Alabama~70K2.10×
05Delaware~10K1.99×
06New Jersey~100K1.87×
07Missouri~70K1.86×
08Virginia~90K1.64×
09Illinois~100K1.46×
10Rhode Island~10K1.39×
11Pennsylvania~80K1.03×
12Montana~6K0.94×
13North Carolina~60K0.91×
14Ohio~60K0.85×
15Michigan~50K0.79×
16Maryland~30K0.79×
17Washington, District of Columbia~5K0.75×
18Arkansas~10K0.73×
19Massachusetts~30K0.71×
20Florida~100K0.69×
21Oklahoma~20K0.69×
22New Hampshire~6K0.69×
23South Carolina~20K0.68×
24Idaho~8K0.68×
25Tennessee~30K0.67×
26Colorado~20K0.66×
27Wisconsin~20K0.66×
28Louisiana~20K0.65×
29Maine~5K0.65×
30Alaska~3K0.65×
31Texas~100K0.61×
32Hawaii~6K0.60×
33North Dakota~3K0.57×
34Minnesota~20K0.55×
35Iowa~10K0.55×
36South Dakota~3K0.54×
37California~100K0.49×
38Kentucky~10K0.49×
39West Virginia~5K0.48×
40Washington~20K0.47×
41Nevada~10K0.47×
42Indiana~20K0.46×
43Kansas~8K0.46×
44Nebraska~5K0.43×
45New Mexico~5K0.43×
46Utah~9K0.42×
47Mississippi~8K0.42×
48Oregon~10K0.41×
49Georgia~30K0.36×
50Arizona~20K0.35×
Fig. 06

Affinity by region

Affinity by region — The Edge (Malaysia), United States
0.35×1.00×6.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Edge (Malaysia) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Edge (Malaysia) audience
#·InterestCategoryAffinity×
01Wix.comTechnology & Electronics18.28×
02Software as a serviceTechnology & Electronics18.25×
03New York PostNews10.29×
04Christian PulisicSports7.49×
05RonaldinhoSports7.41×
06Eva GreenMovies & TV7.34×
07WordPressTechnology & Electronics5.90×
08Tabloid (newspaper format)Literature4.61×
09PoliticoPolitics & Society3.78×
10Sex and the CityMovies & TV3.73×
11InnovationBusiness & Career2.67×
12Drudge ReportSports2.33×
13PhilanthropyArts & Culture2.14×
14Real propertyHome & Garden1.99×
15Extreme sportSports1.98×
16Online newspaperNews1.94×
17American ExpressBusiness & Career1.93×
18Trader Joe'sShopping1.58×
19AirbnbTravel & Leisure1.55×
20IKEAHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Edge (Malaysia) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Edge (Malaysia) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.63×
Quality AwarenessPREMIUM1.55×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Edge (Malaysia) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
ExtroversionTHRILL0.88×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Edge (Malaysia) have in United States?

The Edge (Malaysia) has an estimated audience of 2,305,233 people in United States, concentrated in New York and California.

02

What is the gender split and age of The Edge (Malaysia) fans?

53.2% of The Edge (Malaysia) fans are female, 46.8% are male, with an average age of 39.4 years.

03

Which brands do The Edge (Malaysia) fans like most?

The Edge (Malaysia) fans show strongest brand affinity for New York Post (10.29×), Software as a service (18.25×), and Wix.com (18.28×) over the country average.

04

Where do The Edge (Malaysia) fans live in United States?

The Edge (Malaysia) fans in United States are most concentrated in New York (reach ~600K), California (reach ~100K), and Connecticut (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Edge (Malaysia) fans also like?

Beyond The Edge (Malaysia) itself, the audience over-indexes on Software as a service (18.25×), Wix.com (18.28×), Tabloid (newspaper format) (4.61×), and Sex and the City (3.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See The Edge (Malaysia) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Edge (Malaysia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →