The Edge (Malaysia) Audience in United States

The Edge (Malaysia) logo

The Edge (Malaysia) has an estimated audience of 2,335,279 people in United States. 56.8% are female, 43.2% are male, average age 41.9. Top regions: New York, Connecticut, Texas. Top brand affinities: Capital One, New York Post, Google Maps, Indeed.com, DeviantArt.

The average The Edge (Malaysia) fan in United States is 41.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Connecticut, Texas. Top brand affinities include Capital One, New York Post, Google Maps, with strongest over-indexing on Capital One (5.35× the country average). Demographically, the The Edge (Malaysia) audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of The Edge (Malaysia) fans

Demographic split for The Edge (Malaysia) audience in United States
MetricValue
Female56.8%
Male43.2%
Average age41.9
Estimated audience size2,335,279

Audience persona

The typical The Edge (Malaysia) fan in United States is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for The Edge (Malaysia) in United States
RegionReachAffinity
New York622,0694.77×
Connecticut136,3985.82×
Texas128,0430.64×
New Jersey119,3042.01×
Illinois113,7351.46×
Florida109,7980.69×
California106,2920.41×
Pennsylvania84,1781.07×
Missouri74,2831.97×
Virginia71,2171.25×
North Carolina54,6070.78×
Michigan48,0700.79×
Ohio46,1450.64×
Alabama45,5341.4×
Massachusetts35,3550.77×
Georgia26,0970.36×
Tennessee26,0500.56×
Maryland26,0110.65×
Vermont25,7756.29×
Colorado24,8640.68×
South Carolina21,6990.62×
Wisconsin20,5620.59×
Indiana19,8250.46×
Washington19,4400.41×
Louisiana18,7740.62×
Oklahoma17,6150.68×
Minnesota17,4960.52×
Arizona16,6580.35×
Arkansas13,5770.71×
Delaware13,5462.1×
Kentucky13,4060.46×
Rhode Island11,1411.5×
Oregon10,9080.41×
Nevada10,0930.45×
Iowa9,4920.49×
Utah8,3630.4×
Kansas7,8640.43×
Idaho7,5060.64×
Montana6,0660.94×
Mississippi5,9030.31×
New Hampshire5,5230.6×
Hawaii5,3520.53×
Washington, District of Columbia5,3410.76×
Maine5,1160.61×
Nebraska3,7760.32×
West Virginia3,7370.34×
New Mexico3,6020.31×
Alaska2,4800.5×
North Dakota1,6430.34×
South Dakota1,5050.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Edge (Malaysia) audience
BrandAffinityCategory
Capital One5.35×Business & Career
New York Post8.49×News
Google Maps4.94×Internet & Social Media
Indeed.com4.61×Business & Career
DeviantArt5.99×Internet & Social Media
Software as a service13.02×Technology & Electronics
Sex and the City4.8×Movies & TV
CarGurus4.2×Cars & Mobility
Aaron Rodgers4.53×Sports
Beetlejuice3.3×Movies & TV
Bruce Willis4.74×Movies & TV
Enterprise Rent-A-Car3.91×Cars & Mobility
Khan Academy5.16×Business & Career
Google News3.61×News
Circle K4.25×Shopping
AccuWeather3.69×Home & Garden
Kia Sportage11.88×Cars & Mobility
Wix.com12.9×Technology & Electronics
Diane Keaton3.46×Movies & TV
MSN2.13×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Edge (Malaysia) audience
TraitClusterScore
Luxury OrientationPREMIUM1.88
Quality AwarenessPREMIUM1.54
Risk AppetiteTHRILL1.48
Early Adopter MentalityPOWER1.48
Career OrientationPOWER1.42
Convenience OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for The Edge (Malaysia)
CountryShare
United States40.5%
Malaysia11.0%
United Kingdom9.1%

See The Edge (Malaysia) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does The Edge (Malaysia) have in United States?

The Edge (Malaysia) has an estimated audience of 2,335,279 people in United States, concentrated in New York and Connecticut.

What is the gender split and age of The Edge (Malaysia) fans?

56.8% of The Edge (Malaysia) fans are female, 43.2% are male, with an average age of 41.9 years.

Which brands do The Edge (Malaysia) fans like most?

The Edge (Malaysia) fans show strongest brand affinity for Capital One (5.35×), New York Post (8.49×), and Google Maps (4.94×) over the country average.

Where do The Edge (Malaysia) fans live in United States?

The Edge (Malaysia) fans in United States are most concentrated in New York (reach 622,069), Connecticut (reach 136,398), and Texas (reach 128,043). These three regions account for the largest share of the active audience.

What other brands do The Edge (Malaysia) fans also like?

Beyond The Edge (Malaysia) itself, the audience over-indexes on New York Post (8.49×), Google Maps (4.94×), Indeed.com (4.61×), and DeviantArt (5.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Edge (Malaysia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.