Rascasse Audience Intelligence

The Haçienda Audience in United States

A data profile of the people who buy, follow and care about The Haçienda in United States — modelled from more than twelve digital signal sources. The Haçienda has an estimated audience of 302,631 people in United States.

#7among Night club in United States#5722among POI in United States#4020in Travel & Leisure

The average The Haçienda fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Whataburger, Discount Tire, Milwaukee Brewers, with strongest over-indexing on Whataburger (3.06× the country average).

Demographically, the The Haçienda audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Haçienda fan in United States is more male, around 34.2 years old, with strong Career Orientation tendencies and a notable affinity for Whataburger.

Category: Travel & Leisure · Type: POI · Subtype: Night club

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Haçienda profile in United States.

Audience size
303K
in United States
Gender
41.7%♀
58.3% male
Age
34.2
average years
Country rank
#48167
POI in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Haçienda fans

41.7% are female, 58.3% are male, average age 34.2.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for The Haçienda audience in United States
MetricValue
Female41.7%
Male58.3%
Average age34.2
Estimated audience size302,631
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the The Haçienda audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3921%
40-4917%
50+9%
Fig. 04

Worldwide distribution

22.3%

of the worldwide The Haçienda audience comes from United States.

Worldwide audience distribution share by country for The Haçienda
CountryShare
Chile24.4%
United States22.3%
Mexico16.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Haçienda audience in United States is strongest.

Fig. 05

Top regions by affinity

The Haçienda fans by region: top regions in United States
#RegionReachAffinity×
01California~200K6.22×
02Arizona~10K1.57×
03Florida~30K1.32×
04Massachusetts~8K1.28×
05Indiana~7K1.28×
06New Mexico~2K1.25×
07Alaska<1K1.15×
08Vermont<1K1.13×
09Nevada~3K1.11×
10North Dakota<1K1.10×
11Texas~30K1.09×
12Colorado~5K1.07×
13Oregon~4K1.05×
14South Dakota<1K1.04×
15Montana<1K1.03×
16Washington~6K1.01×
17Utah~3K1.00×
18New Hampshire~1K0.99×
19Rhode Island<1K0.99×
20Delaware<1K0.99×
21Maine~1K0.97×
22Washington, District of Columbia<1K0.97×
23West Virginia~1K0.96×
24Hawaii~1K0.96×
25Idaho~1K0.95×
26Nebraska~1K0.93×
27Mississippi~2K0.91×
28Kansas~2K0.91×
29Oklahoma~3K0.90×
30Arkansas~2K0.90×
31Iowa~2K0.88×
32Louisiana~3K0.86×
33Connecticut~3K0.86×
34Missouri~4K0.85×
35Kentucky~3K0.85×
36Illinois~8K0.84×
37Maryland~4K0.84×
38Wisconsin~4K0.84×
39Minnesota~4K0.84×
40South Carolina~4K0.83×
41Alabama~4K0.83×
42New York~10K0.81×
43Tennessee~5K0.80×
44Virginia~6K0.77×
45Georgia~7K0.76×
46North Carolina~7K0.75×
47Michigan~6K0.75×
48New Jersey~6K0.74×
49Pennsylvania~7K0.73×
50Ohio~7K0.71×
Fig. 06

Affinity by region

Affinity by region — The Haçienda, United States
0.71×1.00×6.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Haçienda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Haçienda audience
#·InterestCategoryAffinity×
01Atlético MadridSports4.38×
02Colorado RockiesSports3.66×
03San Diego PadresSports3.55×
04WhataburgerFood & Beverages3.06×
05Milwaukee BrewersSports3.00×
06Discount TireShopping2.80×
07Pittsburgh PiratesSports2.43×
08Non-alcoholic beverageFood & Beverages2.17×
09Detroit TigersSports2.16×
10Street foodFood & Beverages2.07×
11Cincinnati RedsSports1.93×
12Credit (finance)Business & Career1.87×
13San Antonio SpursSports1.83×
14Air pollutionHealth1.81×
15Atlanta BravesSports1.70×
16Rail transportTravel & Leisure1.62×
17Public transportCars & Mobility1.61×
18United AirlinesTravel & Leisure1.59×
19Hardware storeHome & Garden1.54×
20Used carCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Haçienda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Haçienda audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.35×
Community OrientationOPEN1.22×
IndividualismJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Haçienda audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
Sports ActivityPOWER0.60×
Quality AwarenessPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Haçienda have in United States?

The Haçienda has an estimated audience of 302,631 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Haçienda fans?

41.7% of The Haçienda fans are female, 58.3% are male, with an average age of 34.2 years.

03

Which brands do The Haçienda fans like most?

The Haçienda fans show strongest brand affinity for Whataburger (3.06×), Discount Tire (2.8×), and Milwaukee Brewers (3×) over the country average.

04

Where do The Haçienda fans live in United States?

The Haçienda fans in United States are most concentrated in California (reach ~200K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Haçienda fans also like?

Beyond The Haçienda itself, the audience over-indexes on Discount Tire (2.8×), Milwaukee Brewers (3×), Detroit Tigers (2.16×), and Credit (finance) (1.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Haçienda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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