The Haçienda Audience in United States

The Haçienda logo

The Haçienda has an estimated audience of 302,631 people in United States. 41.7% are female, 58.3% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: JTV (Indonesia), Leverage (TV series), Graham Greene, Mad About You, Cockpit.

The average The Haçienda fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JTV (Indonesia), Leverage (TV series), Graham Greene, with strongest over-indexing on JTV (Indonesia) (1.94× the country average). Demographically, the The Haçienda audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Night club

Demographics of The Haçienda fans

Demographic split for The Haçienda audience in United States
MetricValue
Female41.7%
Male58.3%
Average age34.2
Estimated audience size302,631

Audience persona

The typical The Haçienda fan in United States is more male, around 34.2 years old, with strong Need for Security tendencies and a notable affinity for JTV (Indonesia).

Top regions in United States

Top regions ranked by reach for The Haçienda in United States
RegionReachAffinity
California166,8235.01×
Texas31,2541.2×
Florida30,1571.47×
New York14,2020.84×
Arizona10,4111.68×
Illinois8,7720.87×
Indiana8,3321.51×
Washington6,1051.01×
Massachusetts6,0381.01×
Colorado5,8081.22×
Georgia5,6410.61×
North Carolina5,4400.6×
Pennsylvania5,1440.5×
Virginia4,8640.66×
Michigan4,5760.58×
New Jersey4,3080.56×
Ohio4,2690.46×
Tennessee3,8490.63×
Oregon3,7131.07×
Missouri3,6060.74×
Nevada3,5311.21×
Maryland3,3510.64×
Minnesota3,1230.72×
Wisconsin3,0890.68×
Utah2,9381.08×
Oklahoma2,4230.72×
New Mexico2,3101.52×
Louisiana2,1700.56×
Kentucky2,0870.55×
Kansas1,8610.78×
Alabama1,8280.43×
Connecticut1,7780.59×
South Carolina1,7290.38×
Mississippi1,3950.56×
Arkansas1,2390.5×
Iowa1,1780.47×
West Virginia1,1510.82×
Alaska1,1491.77×
New Hampshire1,1070.93×
Hawaii1,1000.85×
Idaho1,0630.7×
Nebraska1,0060.66×
Montana1,0021.19×
Rhode Island9921.03×
South Dakota9891.41×
North Dakota9631.55×
Wyoming9312.08×
Maine9150.84×
Vermont9011.7×
Delaware8200.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Haçienda audience
BrandAffinityCategory
JTV (Indonesia)1.94×
Leverage (TV series)2×Movies & TV
Graham Greene1.6×Literature
Mad About You3.13×Movies & TV
Cockpit2×Travel & Leisure
Better Off Dead (film)2.23×Movies & TV
Toros de Tijuana4.49×Sports
Cacique1.79×Food & Beverages
Title Nine1.64×Fashion & Accessoires
Ohio State Buckeyes women's basketball1.81×Sports
The Tree of Life (film)1.87×Movies & TV
Academy Award for Best Film Editing2×Movies & TV
Tequila Cazadores2.44×Food & Beverages
E-box1.77×Health
Ext JS3.98×Technology & Electronics
Lion of Judah1.64×
Mother Goose1.83×Literature
Star Trek: Insurrection2.67×Movies & TV
Peace and conflict studies1.79×Politics & Society
George Mikan1.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Haçienda audience
TraitClusterScore
Need for SecurityCONSERVATISM1.22
Urban LifestyleOPEN1.19
Price SensitivityPREMIUM1.19
Luxury OrientationPREMIUM1.16
Risk AppetiteTHRILL1.12
DIY MentalityTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for The Haçienda
CountryShare
Chile24.5%
United States22.4%
Mexico16.1%

See The Haçienda audiences in other countries

More Night club audiences in United States

Frequently asked questions

How many fans does The Haçienda have in United States?

The Haçienda has an estimated audience of 302,631 people in United States, concentrated in California and Texas.

What is the gender split and age of The Haçienda fans?

41.7% of The Haçienda fans are female, 58.3% are male, with an average age of 34.2 years.

Which brands do The Haçienda fans like most?

The Haçienda fans show strongest brand affinity for JTV (Indonesia) (1.94×), Leverage (TV series) (2×), and Graham Greene (1.6×) over the country average.

Where do The Haçienda fans live in United States?

The Haçienda fans in United States are most concentrated in California (reach 166,823), Texas (reach 31,254), and Florida (reach 30,157). These three regions account for the largest share of the active audience.

What other brands do The Haçienda fans also like?

Beyond The Haçienda itself, the audience over-indexes on Leverage (TV series) (2×), Graham Greene (1.6×), Mad About You (3.13×), and Cockpit (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Haçienda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.