Rascasse Audience Intelligence

The Home Depot Target Market in United States

A data profile of the people who buy, follow and care about The Home Depot in United States — modelled from more than twelve digital signal sources. The Home Depot has an estimated audience of 8,182,118 people in United States.

#448among Brand in United States#119in Shopping

The average The Home Depot fan in United States is 44.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Menards, Ace Hardware, Home improvement, with strongest over-indexing on Menards (2.67× the country average).

Demographically, the The Home Depot audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Home Depot fan in United States is balanced, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Menards.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Home Depot profile in United States.

Audience size
8.2M
in United States
Gender
51.5%♀
48.5% male
Age
44.4
average years
Country rank
#4344
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Home Depot

51.5% are female, 48.5% are male, average age 44.4.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for The Home Depot audience in United States
MetricValue
Female51.5%
Male48.5%
Average age44.4
Estimated audience size8,182,118
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the The Home Depot audience in United States
Age bracketShare%
16-199%
20-2915%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

71.3%

of the worldwide The Home Depot audience comes from United States.

Worldwide audience distribution share by country for The Home Depot
CountryShare
United States71.3%
Canada7.8%
Mexico6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Home Depot audience in United States is strongest.

Fig. 05

Top regions by affinity

The Home Depot customers by region in United States
#RegionReachAffinity×
01New Jersey~400K2.02×
02Florida~1M1.72×
03Georgia~400K1.65×
04Texas~1M1.64×
05Colorado~200K1.58×
06California~1.5M1.52×
07Arizona~300K1.51×
08Massachusetts~200K1.51×
09Connecticut~100K1.51×
10Maryland~200K1.49×
11New Hampshire~50K1.44×
12Washington~200K1.39×
13Utah~100K1.33×
14Oregon~100K1.30×
15New York~600K1.27×
16Rhode Island~30K1.27×
17Virginia~200K1.16×
18Illinois~300K1.15×
19Tennessee~200K1.12×
20Minnesota~100K1.12×
21Pennsylvania~300K1.09×
22Michigan~200K1.08×
23Idaho~40K1.07×
24Nevada~80K1.04×
25Delaware~20K1.02×
26Ohio~200K0.97×
27South Carolina~100K0.95×
28Missouri~100K0.93×
29Maine~30K0.91×
30North Carolina~200K0.83×
31Kansas~50K0.83×
32New Mexico~30K0.83×
33Hawaii~30K0.82×
34Wisconsin~100K0.78×
35Alabama~90K0.75×
36Oklahoma~70K0.75×
37Louisiana~80K0.72×
38Washington, District of Columbia~20K0.69×
39Arkansas~40K0.66×
40Kentucky~60K0.62×
41Alaska~10K0.62×
42Indiana~90K0.59×
43Vermont~8K0.58×
44Montana~10K0.56×
45Mississippi~40K0.53×
46Nebraska~20K0.49×
47Wyoming~6K0.47×
48Iowa~30K0.38×
49West Virginia~10K0.35×
50North Dakota~4K0.24×
Fig. 06

Affinity by region

Affinity by region — The Home Depot, United States
0.24×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Home Depot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Home Depot audience
#·InterestCategoryAffinity×
01Power toolHome & Garden2.70×
02MenardsHome & Garden2.67×
03Ace HardwareHome & Garden2.64×
04DrillHome & Garden2.44×
05LabCorpHealth2.38×
06Hardware storeHome & Garden2.32×
07Google NewsNews2.20×
08Nancy MacePolitics & Society2.19×
09Home repairHome & Garden2.14×
10Home AppliancesHome & Garden1.85×
11LawnHome & Garden1.78×
12Sam's ClubShopping1.77×
13Hobby LobbyHome & Garden1.72×
14Google DriveTechnology & Electronics1.67×
15BathroomHome & Garden1.67×
16Lindsey GrahamPolitics & Society1.63×
17Freight transportCars & Mobility1.62×
18AutoZoneCars & Mobility1.60×
19RenovationHome & Garden1.60×
20Home improvementHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Home Depot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Home Depot audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.72×
Need for SecurityCONSERVATISM1.41×
Quality AwarenessPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Home Depot audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
ExtroversionTHRILL0.67×
Risk AppetiteTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Home Depot's target market in United States?

The Home Depot's target market in United States covers an estimated 8,182,118 people, concentrated in California and Texas.

02

What is the gender split and age of The Home Depot customers?

51.5% of the The Home Depot audience are female, 48.5% are male, with an average age of 44.4 years.

03

Which brands do The Home Depot fans like most?

The Home Depot fans show strongest brand affinity for Menards (2.67×), Ace Hardware (2.64×), and Home improvement (1.51×) over the country average.

04

Where do The Home Depot fans live in United States?

The Home Depot fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do The Home Depot fans also like?

Beyond The Home Depot itself, the audience over-indexes on Ace Hardware (2.64×), Home improvement (1.51×), Power tool (2.7×), and Sam's Club (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See The Home Depot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Home Depot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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