The Home Depot Audience in United States

The Home Depot logo

The Home Depot has an estimated audience of 8,182,118 people in United States. 51.5% are female, 48.5% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Lowe's, Menards, Ace Hardware, Home improvement, Power tool.

The average The Home Depot fan in United States is 44.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lowe's, Menards, Ace Hardware, with strongest over-indexing on Lowe's (2.66× the country average). Demographically, the The Home Depot audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of The Home Depot fans

Demographic split for The Home Depot audience in United States
MetricValue
Female51.5%
Male48.5%
Average age44.4
Estimated audience size8,182,118

Audience persona

The typical The Home Depot fan in United States is balanced, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Lowe's.

Top regions in United States

Top regions ranked by reach for The Home Depot in United States
RegionReachAffinity
California1,473,6821.64×
Texas1,244,6601.77×
Florida946,1451.71×
New York614,9321.34×
Georgia441,6851.75×
New Jersey439,4082.11×
Illinois340,3241.25×
Pennsylvania296,3651.08×
Arizona258,2561.55×
Massachusetts245,3801.52×
Ohio241,0620.96×
Washington235,9071.44×
Virginia232,7721.17×
Michigan228,0761.07×
Maryland220,0611.56×
Colorado213,4921.66×
North Carolina206,0390.84×
Tennessee184,2991.12×
Minnesota129,1471.1×
Oregon123,1861.31×
Missouri122,0970.93×
Connecticut120,0951.46×
South Carolina118,2830.96×
Utah95,9861.31×
Wisconsin91,5160.74×
Indiana87,7680.59×
Nevada84,5801.07×
Alabama83,9870.73×
Louisiana77,2680.73×
Oklahoma67,7810.75×
Kentucky62,1320.61×
Kansas51,4140.8×
New Hampshire44,3791.38×
Arkansas42,4910.63×
Idaho41,0991×
Mississippi32,5560.48×
Rhode Island32,2761.24×
New Mexico31,6920.77×
Hawaii27,5250.78×
Maine26,4230.9×
Iowa23,8280.35×
Delaware22,0200.98×
Nebraska19,8230.48×
Washington, District of Columbia17,3600.71×
Montana11,7290.52×
West Virginia11,5270.3×
Alaska9,6780.55×
Vermont7,7370.54×
Wyoming4,9360.41×
North Dakota3,3830.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Home Depot audience
BrandAffinityCategory
Lowe's2.66×Shopping
Menards2.67×Home & Garden
Ace Hardware2.64×Home & Garden
Home improvement1.51×Home & Garden
Power tool2.7×Home & Garden
Home Appliances1.85×Home & Garden
Home repair2.14×Home & Garden
Hobby Lobby1.72×Home & Garden
Hardware store2.32×Home & Garden
Google Drive1.67×Technology & Electronics
Drill2.44×Home & Garden
LabCorp2.38×Health
AutoZone1.6×Cars & Mobility
Google News2.2×News
Yahoo!奇摩名人娛樂1.61×Internet & Social Media
Renovation1.6×Home & Garden
Lawn1.78×Home & Garden
Bathroom1.67×Home & Garden
Freight transport1.62×Cars & Mobility
Lawn mower2.55×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Home Depot audience
TraitClusterScore
DIY MentalityTHRILL1.34
Price SensitivityPREMIUM1.28
Family OrientationCONSERVATISM1.23
Quality AwarenessPREMIUM1.16
Convenience OrientationPREMIUM1.16
IndulgenceJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for The Home Depot
CountryShare
United States71.8%
Canada7.8%
Mexico5.7%

See The Home Depot audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does The Home Depot have in United States?

The Home Depot has an estimated audience of 8,182,118 people in United States, concentrated in California and Texas.

What is the gender split and age of The Home Depot fans?

51.5% of The Home Depot fans are female, 48.5% are male, with an average age of 44.4 years.

Which brands do The Home Depot fans like most?

The Home Depot fans show strongest brand affinity for Lowe's (2.66×), Menards (2.67×), and Ace Hardware (2.64×) over the country average.

Where do The Home Depot fans live in United States?

The Home Depot fans in United States are most concentrated in California (reach 1,473,682), Texas (reach 1,244,660), and Florida (reach 946,145). These three regions account for the largest share of the active audience.

What other brands do The Home Depot fans also like?

Beyond The Home Depot itself, the audience over-indexes on Menards (2.67×), Ace Hardware (2.64×), Home improvement (1.51×), and Power tool (2.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Home Depot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.