Rascasse Audience Intelligence

The Nature Conservancy Audience in United States

A data profile of the people who buy, follow and care about The Nature Conservancy in United States — modelled from more than twelve digital signal sources. The Nature Conservancy has an estimated audience of 1,499,519 people in United States.

#32among Charity in United States#133among NGO / Political Party in United States#1350in Travel & Leisure

The average The Nature Conservancy fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Nonprofit organization, with strongest over-indexing on Sustainable energy (7× the country average).

Demographically, the The Nature Conservancy audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Nature Conservancy fan in United States is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Travel & Leisure · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Nature Conservancy profile in United States.

Audience size
1.5M
in United States
Gender
60.8%♀
39.2% male
Age
41.2
average years
Country rank
#17774
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Nature Conservancy fans

60.8% are female, 39.2% are male, average age 41.2.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for The Nature Conservancy audience in United States
MetricValue
Female60.8%
Male39.2%
Average age41.2
Estimated audience size1,499,519
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the The Nature Conservancy audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3916%
40-4919%
50+29%
Fig. 04

Worldwide distribution

47.4%

of the worldwide The Nature Conservancy audience comes from United States.

Worldwide audience distribution share by country for The Nature Conservancy
CountryShare
United States47.4%
Japan9.8%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Nature Conservancy audience in United States is strongest.

Fig. 05

Top regions by affinity

The Nature Conservancy fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K3.46×
02Hawaii~20K2.55×
03Montana~9K2.28×
04Vermont~5K2.05×
05Maine~9K1.64×
06Virginia~60K1.53×
07Oregon~20K1.39×
08Washington~40K1.36×
09Wyoming~3K1.32×
10Alaska~4K1.27×
11Minnesota~30K1.26×
12New Hampshire~7K1.21×
13Colorado~30K1.20×
14Rhode Island~6K1.17×
15Idaho~9K1.14×
16Tennessee~30K1.08×
17Maryland~30K1.08×
18Massachusetts~30K0.95×
19New Mexico~7K0.95×
20Wisconsin~20K0.94×
21New York~70K0.87×
22South Dakota~3K0.83×
23Connecticut~10K0.82×
24Pennsylvania~40K0.79×
25North Carolina~40K0.79×
26Nebraska~6K0.79×
27California~100K0.78×
28Illinois~40K0.77×
29Arizona~20K0.76×
30Iowa~9K0.76×
31Indiana~20K0.74×
32Delaware~3K0.74×
33Utah~10K0.73×
34West Virginia~5K0.72×
35Michigan~30K0.71×
36Missouri~20K0.71×
37Kansas~8K0.71×
38Florida~70K0.68×
39Arkansas~8K0.68×
40Nevada~10K0.67×
41South Carolina~10K0.65×
42Oklahoma~10K0.64×
43Ohio~30K0.63×
44Georgia~30K0.62×
45Kentucky~10K0.62×
46New Jersey~20K0.60×
47Louisiana~10K0.60×
48Mississippi~7K0.60×
49Alabama~10K0.56×
50Texas~60K0.48×
Fig. 06

Affinity by region

Affinity by region — The Nature Conservancy, United States
0.48×1.00×3.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Nature Conservancy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Nature Conservancy audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden7.00×
02Endangered speciesPets & Animals5.83×
03BirdwatchingPets & Animals5.68×
04Renewable energyBusiness & Career5.06×
05PoliticoPolitics & Society4.39×
06Yosemite National ParkTravel & Leisure4.20×
07FertilizerHome & Garden3.41×
08Emmy AwardMovies & TV2.96×
09Wildlife photographyTechnology & Electronics2.87×
10Non-alcoholic beverageFood & Beverages2.82×
11Charitable organizationPolitics & Society2.61×
12PhilanthropyArts & Culture2.43×
13Nonprofit organizationPolitics & Society2.29×
14ZooKids & Family2.25×
15Rail transportTravel & Leisure2.23×
16InnovationBusiness & Career1.95×
17Trader Joe'sShopping1.94×
18ActivismPolitics & Society1.86×
19SustainabilityPolitics & Society1.78×
20Organic foodFood & Beverages1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Nature Conservancy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Nature Conservancy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.24×
PatriotismCONSERVATISM2.34×
Community OrientationOPEN2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Nature Conservancy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Social Media UsageJOY0.88×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Nature Conservancy have in United States?

The Nature Conservancy has an estimated audience of 1,499,519 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Nature Conservancy fans?

60.8% of The Nature Conservancy fans are female, 39.2% are male, with an average age of 41.2 years.

03

Which brands do The Nature Conservancy fans like most?

The Nature Conservancy fans show strongest brand affinity for Sustainable energy (7×), Renewable energy (5.06×), and Nonprofit organization (2.29×) over the country average.

04

Where do The Nature Conservancy fans live in United States?

The Nature Conservancy fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Nature Conservancy fans also like?

Beyond The Nature Conservancy itself, the audience over-indexes on Renewable energy (5.06×), Nonprofit organization (2.29×), Birdwatching (5.68×), and Trader Joe's (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in United States

See The Nature Conservancy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Nature Conservancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →