The Nature Conservancy Audience in United States

The Nature Conservancy has an estimated audience of 1,498,160 people in United States. 60.8% are female, 39.2% are male, average age 41.2. Top regions: California, New York, Florida. Top brand affinities: Sustainable energy, Renewable energy, Western Union, Chase (bank), Bank of America.

The average The Nature Conservancy fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Sustainable energy, Renewable energy, Western Union, with strongest over-indexing on Sustainable energy (5.59× the country average). Demographically, the The Nature Conservancy audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: NGO / Political Party · Subtype: Charity

Demographics of The Nature Conservancy fans

Demographic split for The Nature Conservancy audience in United States
MetricValue
Female60.8%
Male39.2%
Average age41.2
Estimated audience size1,498,160

Audience persona

The typical The Nature Conservancy fan in United States is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Top regions in United States

Top regions ranked by reach for The Nature Conservancy in United States
RegionReachAffinity
California136,1020.83×
New York76,2250.91×
Florida72,2350.71×
Texas62,0670.48×
Virginia54,8411.5×
Washington42,6031.42×
Pennsylvania42,4250.84×
Illinois40,5570.81×
North Carolina34,6870.77×
Colorado32,2291.36×
Massachusetts31,0021.05×
Ohio30,1350.65×
Michigan28,1740.72×
Maryland28,0101.09×
Minnesota27,2681.27×
Georgia26,9310.58×
Oregon26,3101.53×
Arizona23,0270.75×
New Jersey22,8100.6×
Wisconsin21,9250.97×
Tennessee20,5920.69×
Indiana19,8580.73×
Missouri17,2550.71×
Washington, District of Columbia16,7413.72×
Hawaii15,2692.37×
South Carolina14,6990.65×
Connecticut12,9730.86×
Louisiana10,1680.53×
Oklahoma10,0770.61×
Montana10,0482.42×
Alabama10,0020.48×
Utah9,8830.74×
Kentucky9,8480.52×
Maine9,6371.8×
Iowa9,2180.75×
Nevada8,3030.57×
Kansas8,0710.68×
New Hampshire7,8621.33×
Arkansas7,4580.6×
Idaho7,1420.95×
New Mexico6,6640.89×
Vermont6,1572.34×
Rhode Island5,5941.17×
Nebraska5,4560.73×
Mississippi5,2310.42×
West Virginia3,9840.57×
Wyoming3,1961.44×
Delaware2,6240.63×
South Dakota2,4720.71×
North Dakota1,6230.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Nature Conservancy audience
BrandAffinityCategory
Sustainable energy5.59×Home & Garden
Renewable energy3.98×Business & Career
Western Union4.95×Business & Career
Chase (bank)2.4×Business & Career
Bank of America1.86×Business & Career
Nonprofit organization1.84×Politics & Society
Bachelor of Business Administration16.94×Business & Career
Singer-songwriter1.73×Music & Radio
PoliticoPolitics & Society
Wells Fargo1.59×Business & Career
Dollar General1.54×Shopping
American Airlines1.51×Travel & Leisure
Activism1.85×Politics & Society
Dungeons & Dragons4.03×Games
Take-out1.73×Food & Beverages
Drudge Report2.6×Sports
Charitable organization1.93×Politics & Society
Musical theatre1.71×Movies & TV
Patagonia2.88×Fashion & Accessoires
Birdwatching3.57×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Nature Conservancy audience
TraitClusterScore
SustainabilityBALANCE2.81
Community OrientationOPEN1.86
PatriotismCONSERVATISM1.75
Urban LifestyleOPEN1.56
Family OrientationCONSERVATISM1.45
TravellingTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for The Nature Conservancy
CountryShare
United States47.4%
Japan9.7%
United Kingdom6.7%

See The Nature Conservancy audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does The Nature Conservancy have in United States?

The Nature Conservancy has an estimated audience of 1,498,160 people in United States, concentrated in California and New York.

What is the gender split and age of The Nature Conservancy fans?

60.8% of The Nature Conservancy fans are female, 39.2% are male, with an average age of 41.2 years.

Which brands do The Nature Conservancy fans like most?

The Nature Conservancy fans show strongest brand affinity for Sustainable energy (5.59×), Renewable energy (3.98×), and Western Union (4.95×) over the country average.

Where do The Nature Conservancy fans live in United States?

The Nature Conservancy fans in United States are most concentrated in California (reach 136,102), New York (reach 76,225), and Florida (reach 72,235). These three regions account for the largest share of the active audience.

What other brands do The Nature Conservancy fans also like?

Beyond The Nature Conservancy itself, the audience over-indexes on Renewable energy (3.98×), Western Union (4.95×), Chase (bank) (2.4×), and Bank of America (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Nature Conservancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.