The Nature Conservancy Audience in United States

The Nature Conservancy has an estimated audience of 1,498,160 people in United States. 60.8% are female, 39.2% are male, average age 41.2. Top regions: California, New York, Florida. Top brand affinities: Product design, Urban Outfitters, Natural rubber, Collectable, 3D printing.
The average The Nature Conservancy fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Product design, Urban Outfitters, Natural rubber, with strongest over-indexing on Product design (2.27× the country average). Demographically, the The Nature Conservancy audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: NGO / Political Party · Subtype: Charity
Demographics of The Nature Conservancy fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 41.2 |
| Estimated audience size | 1,498,160 |
Audience persona
The typical The Nature Conservancy fan in United States is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 136,102 | 0.83× |
| New York | 76,225 | 0.91× |
| Florida | 72,235 | 0.71× |
| Texas | 62,067 | 0.48× |
| Virginia | 54,841 | 1.5× |
| Washington | 42,603 | 1.42× |
| Pennsylvania | 42,425 | 0.84× |
| Illinois | 40,557 | 0.81× |
| North Carolina | 34,687 | 0.77× |
| Colorado | 32,229 | 1.36× |
| Massachusetts | 31,002 | 1.05× |
| Ohio | 30,135 | 0.65× |
| Michigan | 28,174 | 0.72× |
| Maryland | 28,010 | 1.09× |
| Minnesota | 27,268 | 1.27× |
| Georgia | 26,931 | 0.58× |
| Oregon | 26,310 | 1.53× |
| Arizona | 23,027 | 0.75× |
| New Jersey | 22,810 | 0.6× |
| Wisconsin | 21,925 | 0.97× |
| Tennessee | 20,592 | 0.69× |
| Indiana | 19,858 | 0.73× |
| Missouri | 17,255 | 0.71× |
| Washington, District of Columbia | 16,741 | 3.72× |
| Hawaii | 15,269 | 2.37× |
| South Carolina | 14,699 | 0.65× |
| Connecticut | 12,973 | 0.86× |
| Louisiana | 10,168 | 0.53× |
| Oklahoma | 10,077 | 0.61× |
| Montana | 10,048 | 2.42× |
| Alabama | 10,002 | 0.48× |
| Utah | 9,883 | 0.74× |
| Kentucky | 9,848 | 0.52× |
| Maine | 9,637 | 1.8× |
| Iowa | 9,218 | 0.75× |
| Nevada | 8,303 | 0.57× |
| Kansas | 8,071 | 0.68× |
| New Hampshire | 7,862 | 1.33× |
| Arkansas | 7,458 | 0.6× |
| Idaho | 7,142 | 0.95× |
| New Mexico | 6,664 | 0.89× |
| Vermont | 6,157 | 2.34× |
| Rhode Island | 5,594 | 1.17× |
| Nebraska | 5,456 | 0.73× |
| Mississippi | 5,231 | 0.42× |
| West Virginia | 3,984 | 0.57× |
| Wyoming | 3,196 | 1.44× |
| Delaware | 2,624 | 0.63× |
| South Dakota | 2,472 | 0.71× |
| North Dakota | 1,623 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.27× | Business & Career |
| Urban Outfitters | 1.9× | Shopping |
| Natural rubber | 2.05× | Cars & Mobility |
| Collectable | 1.53× | Kids & Family |
| 3D printing | 2.33× | Technology & Electronics |
| UK garage | 4.32× | Music & Radio |
| Pillow | 1.6× | Home & Garden |
| Embroidery Library | 10.98× | Home & Garden |
| Isometric exercise | 5× | Sports |
| Stamp collecting | 2.53× | Home & Garden |
| Meals on Wheels | 2.73× | Food & Beverages |
| edureka | 16.94× | Business & Career |
| Janitor | 2.88× | Home & Garden |
| Cullinan Diamond | 7.35× | |
| Albany County, New York | 4.97× | Travel & Leisure |
| Nasal cavity | 3.33× | Health |
| Necktie | 1.8× | Fashion & Accessoires |
| Enfamil | 2.33× | Kids & Family |
| Voter registration | 1.62× | Politics & Society |
| WESH 2 News | 1.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.81 |
| Community Orientation | OPEN | 1.86 |
| Patriotism | CONSERVATISM | 1.75 |
| Urban Lifestyle | OPEN | 1.56 |
| Family Orientation | CONSERVATISM | 1.45 |
| Travelling | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.4% |
| Japan | 9.7% |
| United Kingdom | 6.7% |
See The Nature Conservancy audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does The Nature Conservancy have in United States?
The Nature Conservancy has an estimated audience of 1,498,160 people in United States, concentrated in California and New York.
What is the gender split and age of The Nature Conservancy fans?
60.8% of The Nature Conservancy fans are female, 39.2% are male, with an average age of 41.2 years.
Which brands do The Nature Conservancy fans like most?
The Nature Conservancy fans show strongest brand affinity for Product design (2.27×), Urban Outfitters (1.9×), and Natural rubber (2.05×) over the country average.
Where do The Nature Conservancy fans live in United States?
The Nature Conservancy fans in United States are most concentrated in California (reach 136,102), New York (reach 76,225), and Florida (reach 72,235). These three regions account for the largest share of the active audience.
What other brands do The Nature Conservancy fans also like?
Beyond The Nature Conservancy itself, the audience over-indexes on Urban Outfitters (1.9×), Natural rubber (2.05×), Collectable (1.53×), and 3D printing (2.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Nature Conservancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.