Rascasse Audience Intelligence

The Polar Express (film) Audience in United States

A data profile of the people who buy, follow and care about The Polar Express (film) in United States — modelled from more than twelve digital signal sources. The Polar Express (film) has an estimated audience of 1,153,974 people in United States.

#11among Fantasy in United States#1579among Movie / TV Show / Series in United States#3777in Movies & TV

The average The Polar Express (film) fan in United States is 36.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Discount stores, QVC, Weather forecasting, with strongest over-indexing on Discount stores (4.33× the country average).

Demographically, the The Polar Express (film) audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Polar Express (film) fan in United States is more female, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Discount stores.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Polar Express (film) profile in United States.

Audience size
1.2M
in United States
Gender
76.5%♀
23.5% male
Age
36.2
average years
Country rank
#21456
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Polar Express (film) viewers

76.5% are female, 23.5% are male, average age 36.2.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for The Polar Express (film) audience in United States
MetricValue
Female76.5%
Male23.5%
Average age36.2
Estimated audience size1,153,974
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the The Polar Express (film) audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3922%
40-4918%
50+14%
Fig. 04

Worldwide distribution

51.9%

of the worldwide The Polar Express (film) audience comes from United States.

Worldwide audience distribution share by country for The Polar Express (film)
CountryShare
United States51.9%
United Kingdom15.1%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Polar Express (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Polar Express (film) fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~20K1.28×
02Arizona~30K1.26×
03Utah~10K1.26×
04North Carolina~40K1.24×
05Alabama~20K1.24×
06Kentucky~20K1.24×
07Mississippi~10K1.24×
08South Carolina~20K1.23×
09Oklahoma~20K1.23×
10Arkansas~10K1.23×
11Indiana~20K1.18×
12Louisiana~20K1.18×
13Tennessee~30K1.17×
14West Virginia~6K1.16×
15Texas~100K1.12×
16New Mexico~6K1.08×
17Michigan~30K1.07×
18Iowa~10K1.07×
19Rhode Island~4K1.07×
20Idaho~6K1.06×
21Kansas~9K1.05×
22Georgia~40K1.04×
23Ohio~40K1.04×
24Pennsylvania~40K1.03×
25Maine~4K1.00×
26Illinois~40K0.96×
27Nebraska~6K0.96×
28New Hampshire~4K0.96×
29Montana~3K0.94×
30New Jersey~30K0.93×
31Virginia~30K0.93×
32Wisconsin~20K0.93×
33Colorado~20K0.92×
34Alaska~2K0.90×
35New York~60K0.88×
36Massachusetts~20K0.88×
37South Dakota~2K0.87×
38North Dakota~2K0.87×
39Maryland~20K0.86×
40Delaware~3K0.86×
41Vermont~2K0.86×
42California~100K0.85×
43Florida~60K0.84×
44Washington~20K0.84×
45Oregon~10K0.83×
46Nevada~9K0.83×
47Connecticut~9K0.81×
48Minnesota~10K0.79×
49Hawaii~3K0.65×
50Washington, District of Columbia~2K0.56×
Fig. 06

Affinity by region

Affinity by region — The Polar Express (film), United States
0.56×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Polar Express (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Polar Express (film) audience
#·InterestCategoryAffinity×
01DumboMovies & TV6.67×
02ZootopiaMovies & TV6.43×
03MonstersMovies & TV6.32×
04QVCMovies & TV6.17×
05Weather forecastingHome & Garden5.90×
06Discount storesShopping4.33×
07FedExBusiness & Career4.14×
08Shopping mallsShopping3.23×
09Pizza HutFood & Beverages3.19×
10Scooby-DooMovies & TV3.12×
11Mortgage loansBusiness & Career3.03×
12SubwayFood & Beverages2.87×
13PinterestInternet & Social Media2.62×
14Real propertyHome & Garden2.61×
15Domino's PizzaFood & Beverages2.42×
16McDonald'sFood & Beverages2.38×
17StarbucksFood & Beverages2.06×
18AirbnbTravel & Leisure2.04×
19FurnitureHome & Garden1.90×
20BarbecueFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Polar Express (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Polar Express (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.17×
Family OrientationCONSERVATISM1.93×
Price SensitivityPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Polar Express (film) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.77×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Polar Express (film) have in United States?

The Polar Express (film) has an estimated audience of 1,153,974 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Polar Express (film) viewers?

76.5% of The Polar Express (film) fans are female, 23.5% are male, with an average age of 36.2 years.

03

Which brands do The Polar Express (film) fans like most?

The Polar Express (film) fans show strongest brand affinity for Discount stores (4.33×), QVC (6.17×), and Weather forecasting (5.9×) over the country average.

04

Where do The Polar Express (film) fans live in United States?

The Polar Express (film) fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Polar Express (film) fans also like?

Beyond The Polar Express (film) itself, the audience over-indexes on QVC (6.17×), Weather forecasting (5.9×), Pinterest (2.62×), and Pizza Hut (3.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Polar Express (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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