The Polar Express (film) Audience in United States

The Polar Express (film) logo

The Polar Express (film) has an estimated audience of 1,145,508 people in United States. 76.5% are female, 23.5% are male, average age 36.2. Top regions: Texas, California, Florida. Top brand affinities: Saving, Gran Torino, Jingoism, Pillow, Historic site.

The average The Polar Express (film) fan in United States is 36.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Saving, Gran Torino, Jingoism, with strongest over-indexing on Saving (2.83× the country average). Demographically, the The Polar Express (film) audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Fantasy

Demographics of The Polar Express (film) fans

Demographic split for The Polar Express (film) audience in United States
MetricValue
Female76.5%
Male23.5%
Average age36.2
Estimated audience size1,145,508

Audience persona

The typical The Polar Express (film) fan in United States is more female, around 36.2 years old, with strong Family Orientation tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for The Polar Express (film) in United States
RegionReachAffinity
Texas116,5471.18×
California113,5610.9×
Florida66,6080.86×
New York59,8210.93×
North Carolina44,9801.3×
Pennsylvania41,1961.07×
Illinois38,8101.02×
Ohio38,3111.09×
Georgia37,2391.06×
Michigan32,8141.1×
Arizona29,1311.25×
Tennessee27,5401.2×
New Jersey27,0710.93×
Virginia26,2940.94×
Indiana25,5991.22×
Missouri22,9911.25×
South Carolina22,0411.28×
Massachusetts20,6120.91×
Washington20,1210.88×
Alabama19,9181.24×
Louisiana17,6381.19×
Colorado17,5540.97×
Kentucky17,4981.22×
Maryland17,0100.86×
Wisconsin16,0230.93×
Oklahoma16,0211.26×
Utah13,2641.29×
Minnesota13,2000.8×
Mississippi11,2811.2×
Arkansas11,2401.19×
Oregon10,9490.83×
Iowa9,5621.01×
Connecticut9,4920.83×
Kansas9,3771.04×
Nevada9,0560.82×
Idaho6,0581.05×
New Mexico5,9891.04×
West Virginia5,9171.11×
Nebraska5,3490.93×
New Hampshire4,2240.94×
Maine4,0190.98×
Rhode Island3,8381.05×
Hawaii3,1600.64×
Montana2,8770.91×
Delaware2,5300.8×
South Dakota2,0850.79×
Alaska2,0390.83×
Washington, District of Columbia1,7930.52×
North Dakota1,7800.76×
Vermont1,5950.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Polar Express (film) audience
BrandAffinityCategory
Saving2.83×Business & Career
Gran Torino6.32×Movies & TV
Jingoism1.64×Politics & Society
Pillow1.61×Home & Garden
Historic site2.64×Arts & Culture
Fairy godmother4.46×Literature
Grinch2.28×Movies & TV
Goop2.98×Internet & Social Media
Governor of Michigan4.11×Politics & Society
Vocal harmony2.44×Music & Radio
Nurse education1.7×Kids & Family
Home staging2.44×Home & Garden
Hongik University5.88×Business & Career
headspace3.99×Health
Wok2.76×Food & Beverages
Hibachi3.27×Food & Beverages
Google Home2.66×Technology & Electronics
Elsword6.67×Games
Jeep Wagoneer2.29×Cars & Mobility
Cherish (group)4.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Polar Express (film) audience
TraitClusterScore
Family OrientationCONSERVATISM1.5
Urban LifestyleOPEN1.46
Price SensitivityPREMIUM1.43
Community OrientationOPEN1.39
ExtroversionTHRILL1.34
DIY MentalityTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for The Polar Express (film)
CountryShare
United States53.5%
United Kingdom15.3%
India5.6%

See The Polar Express (film) audiences in other countries

More Fantasy audiences in United States

Frequently asked questions

How many fans does The Polar Express (film) have in United States?

The Polar Express (film) has an estimated audience of 1,145,508 people in United States, concentrated in Texas and California.

What is the gender split and age of The Polar Express (film) fans?

76.5% of The Polar Express (film) fans are female, 23.5% are male, with an average age of 36.2 years.

Which brands do The Polar Express (film) fans like most?

The Polar Express (film) fans show strongest brand affinity for Saving (2.83×), Gran Torino (6.32×), and Jingoism (1.64×) over the country average.

Where do The Polar Express (film) fans live in United States?

The Polar Express (film) fans in United States are most concentrated in Texas (reach 116,547), California (reach 113,561), and Florida (reach 66,608). These three regions account for the largest share of the active audience.

What other brands do The Polar Express (film) fans also like?

Beyond The Polar Express (film) itself, the audience over-indexes on Gran Torino (6.32×), Jingoism (1.64×), Pillow (1.61×), and Historic site (2.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Polar Express (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.