Rascasse Audience Intelligence

The Villages, Florida Audience in United States

A data profile of the people who buy, follow and care about The Villages, Florida in United States — modelled from more than twelve digital signal sources. The Villages, Florida has an estimated audience of 462,542 people in United States.

#486among City in United States#4103among POI in United States#3105in Travel & Leisure

The average The Villages, Florida fan in United States is 49.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Travis Fimmel, FedEx, QVC, with strongest over-indexing on Travis Fimmel (126× the country average).

Demographically, the The Villages, Florida audience skews balanced with an average age of 49.2, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Villages, Florida fan in United States is balanced, around 49.2 years old, with strong Family Orientation tendencies and a notable affinity for Travis Fimmel.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Villages, Florida profile in United States.

Audience size
463K
in United States
Gender
54.1%♀
45.9% male
Age
49.2
average years
Country rank
#38337
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Villages, Florida fans

54.1% are female, 45.9% are male, average age 49.2.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for The Villages, Florida audience in United States
MetricValue
Female54.1%
Male45.9%
Average age49.2
Estimated audience size462,542
Fig. 03

Age distribution

Ø 49.2
average years
Age distribution of the The Villages, Florida audience in United States
Age bracketShare%
16-198%
20-298%
30-3911%
40-4920%
50+53%
Fig. 04

Worldwide distribution

14.2%

of the worldwide The Villages, Florida audience comes from United States.

Worldwide audience distribution share by country for The Villages, Florida
CountryShare
Saudi Arabia31.5%
France17.8%
United States14.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Villages, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

The Villages, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~60K3.85×
02Idaho~7K3.18×
03Oklahoma~10K1.91×
04Nebraska~4K1.77×
05Connecticut~8K1.64×
06Utah~6K1.55×
07California~60K1.26×
08North Dakota~1K1.24×
09Maine~2K1.17×
10Tennessee~10K1.05×
11North Carolina~10K1.04×
12Indiana~9K1.02×
13Colorado~7K0.99×
14Texas~40K0.98×
15Montana~1K0.96×
16Arizona~9K0.94×
17Arkansas~4K0.93×
18West Virginia~2K0.90×
19Mississippi~3K0.88×
20Alaska<1K0.88×
21Pennsylvania~10K0.85×
22Washington~8K0.85×
23Missouri~6K0.85×
24Oregon~5K0.85×
25Minnesota~6K0.84×
26Nevada~4K0.84×
27New Mexico~2K0.84×
28Rhode Island~1K0.83×
29New York~20K0.82×
30Michigan~10K0.82×
31Hawaii~2K0.82×
32Louisiana~5K0.81×
33New Hampshire~1K0.81×
34Kansas~3K0.80×
35Vermont<1K0.80×
36Iowa~3K0.79×
37Ohio~10K0.78×
38Delaware~1K0.78×
39Kentucky~4K0.77×
40South Dakota<1K0.74×
41Wisconsin~5K0.73×
42Georgia~10K0.68×
43Virginia~8K0.68×
44South Carolina~5K0.68×
45New Jersey~8K0.67×
46Alabama~4K0.65×
47Massachusetts~6K0.64×
48Washington, District of Columbia<1K0.57×
49Maryland~4K0.56×
50Florida~20K0.48×
Fig. 06

Affinity by region

Affinity by region — The Villages, Florida, United States
0.48×1.00×3.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Villages, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Villages, Florida audience
#·InterestCategoryAffinity×
01Travis FimmelMovies & TV126.00×
02ExxonMobilCars & Mobility14.81×
03Elderly careHealth13.94×
04QVCMovies & TV9.07×
05Weather forecastingHome & Garden7.29×
06FedExBusiness & Career7.15×
07Sustainable energyHome & Garden7.03×
08Renewable energyBusiness & Career5.65×
09First class travelTravel & Leisure4.99×
10Mortgage loansBusiness & Career4.71×
11Vehicle insuranceCars & Mobility4.49×
12Solar energyHome & Garden3.83×
13Discount storesShopping3.70×
14Cancer awarenessHealth3.45×
15PinterestInternet & Social Media3.44×
16Shopping mallsShopping3.14×
17AirbnbTravel & Leisure2.73×
18McDonald'sFood & Beverages2.57×
19GolfSports2.35×
20FurnitureHome & Garden2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Villages, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Villages, Florida audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.59×
SustainabilityBALANCE2.60×
Quality AwarenessPREMIUM2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Villages, Florida audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.78×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Villages, Florida have in United States?

The Villages, Florida has an estimated audience of 462,542 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of The Villages, Florida fans?

54.1% of The Villages, Florida fans are female, 45.9% are male, with an average age of 49.2 years.

03

Which brands do The Villages, Florida fans like most?

The Villages, Florida fans show strongest brand affinity for Travis Fimmel (126×), FedEx (7.15×), and QVC (9.07×) over the country average.

04

Where do The Villages, Florida fans live in United States?

The Villages, Florida fans in United States are most concentrated in California (reach ~60K), Illinois (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Villages, Florida fans also like?

Beyond The Villages, Florida itself, the audience over-indexes on FedEx (7.15×), QVC (9.07×), Mortgage loans (4.71×), and Pinterest (3.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Villages, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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