The Villages, Florida Audience in United States
The Villages, Florida has an estimated audience of 462,542 people in United States. 54.1% are female, 45.9% are male, average age 49.2. Top brand affinities: Travis Fimmel, Autism Awareness, Diabetes mellitus awareness, MSN, Microblogging.
Top brand affinities include Travis Fimmel, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Travis Fimmel (145.68× the country average). Demographically, the The Villages, Florida audience skews balanced with an average age of 49.2, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of The Villages, Florida fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 49.2 |
| Estimated audience size | 462,542 |
Audience persona
The typical The Villages, Florida fan in United States is balanced, around 49.2 years old, with strong Sustainability tendencies and a notable affinity for Travis Fimmel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Travis Fimmel | 145.68× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| MSN | 7.03× | News |
| Microblogging | 12.67× | Technology & Electronics |
| Vanessa Kirby | 14.81× | Movies & TV |
| Singer-songwriter | 5.51× | Music & Radio |
| Great Clips | 7.04× | Beauty & Wellness |
| Income tax | 13.19× | Business & Career |
| Google Flights | 5.5× | Travel & Leisure |
| Staples (Canada) | 4.72× | Business & Career |
| Hobby Lobby | 3.05× | Home & Garden |
| Kennedy Space Center | 14.35× | Cars & Mobility |
| Fox News Channel | 2.23× | Movies & TV |
| Chuck Norris | 4.63× | Movies & TV |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Planet Fitness | 2.73× | Sports |
| Aldi | 2.66× | Shopping |
| Diaper bag | 4.47× | Kids & Family |
| Katherine Heigl | 10.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.65 |
| Price Sensitivity | PREMIUM | 1.4 |
| Family Orientation | CONSERVATISM | 1.33 |
| Patriotism | CONSERVATISM | 1.28 |
| Quality Awareness | PREMIUM | 1.28 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 31.7% |
| France | 17.8% |
| United States | 14.6% |
See The Villages, Florida audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Villages, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.