A data profile of the people who buy, follow and care about The War Room in United States — modelled from more than twelve digital signal sources. The War Room has an estimated audience of 95,568 people in United States.
The average The War Room fan in United States is 42.4 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, Florida, California.
Top brand affinities include Donald Trump, CNN, X, with strongest over-indexing on Donald Trump (2.56× the country average).
Demographically, the The War Room audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The War Room fan in United States is more male, around 42.4 years old, with strong Tradition tendencies and a notable affinity for Donald Trump.
The key figures that characterise the The War Room profile in United States.
30.5% are female, 69.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 42.4 |
| Estimated audience size | 95,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 19% | |
| 30-39 | 26% | |
| 40-49 | 27% | |
| 50+ | 20% |
Where the The War Room audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~10K | 2.45× | |
| 02 | Louisiana | ~10K | 1.76× | |
| 03 | Alabama | ~10K | 1.74× | |
| 04 | Arkansas | ~8K | 1.70× | |
| 05 | Tennessee | ~20K | 1.64× | |
| 06 | Georgia | ~30K | 1.61× | |
| 07 | South Carolina | ~10K | 1.58× | |
| 08 | North Carolina | ~30K | 1.56× | |
| 09 | New Jersey | ~20K | 1.56× | |
| 10 | Oklahoma | ~9K | 1.42× | |
| 11 | Texas | ~60K | 1.32× | |
| 12 | Kentucky | ~9K | 1.32× | |
| 13 | Florida | ~40K | 1.18× | |
| 14 | Missouri | ~10K | 1.14× | |
| 15 | New Mexico | ~3K | 1.14× | |
| 16 | Virginia | ~20K | 1.13× | |
| 17 | West Virginia | ~3K | 1.12× | |
| 18 | Maryland | ~10K | 1.07× | |
| 19 | Indiana | ~10K | 1.06× | |
| 20 | Delaware | ~2K | 1.04× | |
| 21 | Kansas | ~5K | 1.03× | |
| 22 | Idaho | ~3K | 0.97× | |
| 23 | Ohio | ~20K | 0.94× | |
| 24 | Michigan | ~10K | 0.94× | |
| 25 | Washington, District of Columbia | ~2K | 0.93× | |
| 26 | Alaska | ~1K | 0.88× | |
| 27 | Montana | ~1K | 0.86× | |
| 28 | Arizona | ~9K | 0.83× | |
| 29 | Hawaii | ~2K | 0.83× | |
| 30 | South Dakota | ~1K | 0.83× | |
| 31 | Nebraska | ~2K | 0.82× | |
| 32 | North Dakota | <1K | 0.81× | |
| 33 | Pennsylvania | ~10K | 0.79× | |
| 34 | Connecticut | ~4K | 0.79× | |
| 35 | Nevada | ~4K | 0.79× | |
| 36 | Iowa | ~4K | 0.79× | |
| 37 | Illinois | ~10K | 0.77× | |
| 38 | Utah | ~4K | 0.77× | |
| 39 | Colorado | ~7K | 0.76× | |
| 40 | Vermont | <1K | 0.76× | |
| 41 | Rhode Island | ~1K | 0.74× | |
| 42 | Oregon | ~5K | 0.71× | |
| 43 | California | ~40K | 0.70× | |
| 44 | New York | ~20K | 0.70× | |
| 45 | Maine | ~1K | 0.70× | |
| 46 | Washington | ~8K | 0.69× | |
| 47 | Minnesota | ~5K | 0.67× | |
| 48 | New Hampshire | ~1K | 0.67× | |
| 49 | Wisconsin | ~5K | 0.65× | |
| 50 | Massachusetts | ~7K | 0.62× |
The strongest cross-interests of the The War Room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weather forecasting | Home & Garden | 4.36× | ||
| 02 | Solar energy | Home & Garden | 2.93× | ||
| 03 | CNN | Movies & TV | 2.83× | ||
| 04 | Cloud computing | Technology & Electronics | 2.63× | ||
| 05 | FedEx | Business & Career | 2.62× | ||
| 06 | Golden State Warriors | Sports | 2.57× | ||
| 07 | Donald Trump | Politics & Society | 2.56× | ||
| 08 | Tradition | Politics & Society | 2.56× | ||
| 09 | Nonprofit organization | Politics & Society | 2.49× | ||
| 10 | Religion | Business & Career | 2.06× | ||
| 11 | X | Internet & Social Media | 1.97× | ||
| 12 | Documentary movies | Movies & TV | 1.92× | ||
| 13 | Breaking news | Movies & TV | 1.91× | ||
| 14 | Podcast | Music & Radio | 1.85× | ||
| 15 | Insurance | Business & Career | 1.78× | ||
| 16 | Health care | Business & Career | 1.74× | ||
| 17 | Medicine | Business & Career | 1.58× | ||
| 18 | Recipes | Food & Beverages | 1.57× | ||
| 19 | Smartphones | Technology & Electronics | 1.57× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.56× | |
| Individualism | JOY | 2.07× | |
| Spirituality | BALANCE | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.27× | |
| Travelling | THRILL | 0.42× | |
| Design Affinity | PREMIUM | 0.51× |
The War Room has an estimated audience of 95,568 people in United States, concentrated in Texas and Florida.
30.5% of The War Room fans are female, 69.5% are male, with an average age of 42.4 years.
The War Room fans show strongest brand affinity for Donald Trump (2.56×), CNN (2.83×), and X (1.97×) over the country average.
The War Room fans in United States are most concentrated in Texas (reach ~60K), Florida (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.
Beyond The War Room itself, the audience over-indexes on CNN (2.83×), X (1.97×), Nonprofit organization (2.49×), and Religion (2.06×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The War Room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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