Rascasse Audience Intelligence

Tidbits Audience in United States

A data profile of the people who buy, follow and care about Tidbits in United States — modelled from more than twelve digital signal sources. Tidbits has an estimated audience of 259,541 people in United States.

#45among Content type in United States#14069among Topic in United States#467in Internet & Social Media

The average Tidbits fan in United States is 43.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include QVC, Renewable energy, Pinterest, with strongest over-indexing on QVC (7.22× the country average).

Demographically, the Tidbits audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tidbits fan in United States is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tidbits profile in United States.

Audience size
260K
in United States
Gender
82.5%♀
17.5% male
Age
43.6
average years
Country rank
#51891
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tidbits fans

82.5% are female, 17.5% are male, average age 43.6.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Tidbits audience in United States
MetricValue
Female82.5%
Male17.5%
Average age43.6
Estimated audience size259,541
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Tidbits audience in United States
Age bracketShare%
16-197%
20-2916%
30-3924%
40-4930%
50+23%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Tidbits audience comes from United States.

Worldwide audience distribution share by country for Tidbits
CountryShare
Brazil58.7%
United States22.7%
Singapore6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tidbits audience in United States is strongest.

Fig. 05

Top regions by affinity

Tidbits fans by region: top regions in United States
#RegionReachAffinity×
01Florida~60K3.65×
02New York~20K1.37×
03Massachusetts~7K1.37×
04Washington, District of Columbia~1K1.36×
05California~30K1.17×
06New Jersey~8K1.16×
07Louisiana~4K1.16×
08Connecticut~3K1.15×
09Virginia~7K1.14×
10Washington~6K1.13×
11Hawaii~1K1.11×
12Georgia~9K1.10×
13Maryland~5K1.06×
14North Dakota<1K1.06×
15New Hampshire~1K1.05×
16Rhode Island<1K1.05×
17North Carolina~8K1.00×
18Maine<1K1.00×
19Vermont<1K0.98×
20Pennsylvania~9K0.97×
21Colorado~4K0.97×
22Delaware<1K0.96×
23Alaska<1K0.96×
24Illinois~8K0.95×
25Oregon~3K0.95×
26Iowa~2K0.94×
27Idaho~1K0.94×
28South Carolina~4K0.92×
29Montana<1K0.92×
30South Dakota<1K0.92×
31Minnesota~3K0.91×
32Nebraska~1K0.90×
33Michigan~6K0.89×
34Alabama~3K0.89×
35Utah~2K0.89×
36West Virginia~1K0.89×
37Kentucky~3K0.88×
38Texas~20K0.87×
39Indiana~4K0.86×
40Mississippi~2K0.85×
41Arizona~4K0.84×
42Kansas~2K0.84×
43Tennessee~4K0.83×
44Wisconsin~3K0.83×
45Arkansas~2K0.83×
46Ohio~7K0.82×
47New Mexico~1K0.82×
48Missouri~3K0.80×
49Nevada~2K0.80×
50Oklahoma~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Tidbits, United States
0.79×1.00×3.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tidbits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tidbits audience
#·InterestCategoryAffinity×
01QVCMovies & TV7.22×
02Weather forecastingHome & Garden6.31×
03Renewable energyBusiness & Career5.76×
04Sustainable energyHome & Garden4.10×
05Non-alcoholic beverageFood & Beverages4.08×
06FedExBusiness & Career3.92×
07Discount storesShopping3.86×
08Microwave ovenHome & Garden3.54×
09PinterestInternet & Social Media3.06×
10Mortgage loansBusiness & Career3.06×
11Shopping mallsShopping2.92×
12IKEAHome & Garden2.41×
13Pizza HutFood & Beverages2.34×
14SubwayFood & Beverages2.19×
15Organic foodFood & Beverages2.14×
16McDonald'sFood & Beverages2.03×
17FurnitureHome & Garden2.00×
18StarbucksFood & Beverages2.00×
19AirbnbTravel & Leisure1.98×
20BarbecueFood & Beverages1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tidbits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tidbits audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.69×
Convenience OrientationPREMIUM2.80×
Price SensitivityPREMIUM2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tidbits audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.60×
Luxury OrientationPREMIUM0.62×
ExtroversionTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tidbits have in United States?

Tidbits has an estimated audience of 259,541 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Tidbits fans?

82.5% of Tidbits fans are female, 17.5% are male, with an average age of 43.6 years.

03

Which brands do Tidbits fans like most?

Tidbits fans show strongest brand affinity for QVC (7.22×), Renewable energy (5.76×), and Pinterest (3.06×) over the country average.

04

Where do Tidbits fans live in United States?

Tidbits fans in United States are most concentrated in Florida (reach ~60K), California (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tidbits fans also like?

Beyond Tidbits itself, the audience over-indexes on Renewable energy (5.76×), Pinterest (3.06×), Weather forecasting (6.31×), and Discount stores (3.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in United States

See Tidbits audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tidbits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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