Tidbits Audience in United States

Tidbits has an estimated audience of 259,541 people in United States. 82.5% are female, 17.5% are male, average age 43.6. Top regions: Florida, California, New York. Top brand affinities: Do it yourself (DIY), Etsy, IKEA, Microwave oven, Children's clothing.

The average Tidbits fan in United States is 43.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Do it yourself (DIY), Etsy, IKEA, with strongest over-indexing on Do it yourself (DIY) (1.68× the country average). Demographically, the Tidbits audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Tidbits fans

Demographic split for Tidbits audience in United States
MetricValue
Female82.5%
Male17.5%
Average age43.6
Estimated audience size259,541

Audience persona

The typical Tidbits fan in United States is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Do it yourself (DIY).

Top regions in United States

Top regions ranked by reach for Tidbits in United States
RegionReachAffinity
Florida53,7673.06×
California36,2181.27×
New York21,8501.51×
Texas20,5900.92×
Georgia10,0011.25×
Illinois9,0561.05×
Pennsylvania8,7791×
New Jersey7,9961.21×
North Carolina7,8161×
Virginia7,7401.22×
Massachusetts7,5571.48×
Ohio6,5790.82×
Washington6,0731.17×
Michigan6,0000.88×
Maryland4,9671.11×
Arizona4,5490.86×
Indiana4,3760.92×
Tennessee4,1950.81×
Colorado4,1211.01×
Louisiana3,6481.09×
South Carolina3,6100.92×
Minnesota3,4950.94×
Alabama3,3060.91×
Missouri3,2860.79×
Connecticut3,2121.23×
Wisconsin3,1870.82×
Oregon2,7470.92×
Kentucky2,5150.77×
Utah2,1060.91×
Oklahoma2,0660.72×
Iowa1,9980.93×
Nevada1,8470.74×
Arkansas1,6450.77×
Kansas1,6200.79×
Mississippi1,5250.71×
Hawaii1,3221.19×
Washington, District of Columbia1,2111.55×
Idaho1,1630.89×
Nebraska1,0760.83×
New Hampshire1,0371.01×
Rhode Island9181.11×
West Virginia8990.74×
Maine8940.96×
New Mexico8420.65×
Delaware6190.87×
Montana5740.8×
North Dakota4890.92×
South Dakota4760.79×
Alaska4040.73×
Vermont3990.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tidbits audience
BrandAffinityCategory
Do it yourself (DIY)1.68×Home & Garden
Etsy1.71×Fashion & Accessoires
IKEA1.56×Home & Garden
Microwave oven2.05×Home & Garden
Children's clothing1.92×Fashion & Accessoires
QVC2.19×Movies & TV
Hardware store1.57×Home & Garden
Non-alcoholic beverage1.99×Food & Beverages
Renewable energy1.53×Business & Career
Birkenstock1.96×Fashion & Accessoires
Child care1.59×Kids & Family
Slow cooker1.84×Food & Beverages
Private school2.49×Kids & Family
Lego1.54×Kids & Family
Dallas Stars2.57×Sports
Weather forecasting1.64×Home & Garden
Essential oil1.59×Home & Garden
Low-carbohydrate diet1.74×Food & Beverages
Crocs1.72×Fashion & Accessoires
Children's literature2.08×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tidbits audience
TraitClusterScore
Family OrientationCONSERVATISM1.52
DIY MentalityTHRILL1.47
Community OrientationOPEN1.44
Career OrientationPOWER1.31
TraditionCONSERVATISM1.3
CreativityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Tidbits
CountryShare
Brazil58.5%
United States22.9%
Singapore6.8%

See Tidbits audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Tidbits have in United States?

Tidbits has an estimated audience of 259,541 people in United States, concentrated in Florida and California.

What is the gender split and age of Tidbits fans?

82.5% of Tidbits fans are female, 17.5% are male, with an average age of 43.6 years.

Which brands do Tidbits fans like most?

Tidbits fans show strongest brand affinity for Do it yourself (DIY) (1.68×), Etsy (1.71×), and IKEA (1.56×) over the country average.

Where do Tidbits fans live in United States?

Tidbits fans in United States are most concentrated in Florida (reach 53,767), California (reach 36,218), and New York (reach 21,850). These three regions account for the largest share of the active audience.

What other brands do Tidbits fans also like?

Beyond Tidbits itself, the audience over-indexes on Etsy (1.71×), IKEA (1.56×), Microwave oven (2.05×), and Children's clothing (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tidbits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.