Toei Animation Audience in United States

Toei Animation logo

Toei Animation has an estimated audience of 542,296 people in United States. 29.8% are female, 70.2% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Anime and manga fandom, Pokémon, Funimation, Dylan O'Brien, Pokémon Trading Card Game.

The average Toei Animation fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anime and manga fandom, Pokémon, Funimation, with strongest over-indexing on Anime and manga fandom (13.33× the country average). Demographically, the Toei Animation audience skews more male with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Brand · Subtype: Consulting

Demographics of Toei Animation fans

Demographic split for Toei Animation audience in United States
MetricValue
Female29.8%
Male70.2%
Average age30.3
Estimated audience size542,296

Audience persona

The typical Toei Animation fan in United States is more male, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Anime and manga fandom.

Top regions in United States

Top regions ranked by reach for Toei Animation in United States
RegionReachAffinity
California94,6541.59×
Texas65,3381.4×
Florida47,2281.29×
New York40,1161.32×
Georgia27,5401.65×
Illinois27,3301.51×
Pennsylvania19,1991.05×
North Carolina18,1421.11×
New Jersey16,8851.22×
Virginia16,0491.21×
Ohio15,4510.92×
Arizona13,4061.21×
Michigan12,9020.91×
Washington12,8101.18×
Maryland11,0291.18×
Tennessee10,5090.97×
Massachusetts10,4610.98×
Indiana9,2540.93×
Missouri8,9621.03×
Kentucky8,4831.25×
Colorado7,9170.93×
South Carolina7,6260.93×
Oregon7,5601.22×
Connecticut7,4331.37×
Alabama7,2220.95×
Louisiana7,0681.01×
Minnesota7,0590.91×
Nevada6,8691.31×
Wisconsin6,3960.78×
Oklahoma6,3351.05×
Utah4,7260.97×
Arkansas3,9290.88×
Kansas3,7830.89×
Mississippi3,6460.82×
Iowa3,4180.77×
New Mexico2,4160.89×
Hawaii2,3941.03×
Idaho2,1870.8×
Nebraska1,9910.73×
West Virginia1,8260.72×
Rhode Island1,6880.98×
Delaware1,5471.03×
Maine1,4910.77×
New Hampshire1,4640.68×
Washington, District of Columbia1,2690.78×
Alaska1,0340.89×
South Dakota8470.68×
Montana8160.54×
Vermont5790.61×
North Dakota5780.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toei Animation audience
BrandAffinityCategory
Anime and manga fandom13.33×Literature
Pokémon12.81×Games
Funimation13.15×Movies & TV
Dylan O'Brien13.8×Movies & TV
Pokémon Trading Card Game18.85×Games
Superman2.69×Movies & TV
Final Fantasy11.17×Games
One-Punch Man20.76×Literature
Collectible card game8.37×Games
Shōnen manga8.57×Literature
The Legend of Zelda9.04×Games
Dead Poets Society15.41×Movies & TV
Rick and Morty6.06×Movies & TV
Planet Fitness3.27×Sports
Kamen Rider28.99×Movies & TV
Call of Duty5.84×Games
Digital art5.35×Arts & Culture
New York Knicks6.07×Sports
Manga4×Literature
San Diego Comic-Con International10.34×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toei Animation audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.33
ExtroversionTHRILL1.39
Early Adopter MentalityPOWER1.39
Urban LifestyleOPEN1.3
Social Media UsageJOY1.23
Pet OwnershipJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Toei Animation
CountryShare
United States40.3%
Italy10.4%
Mexico8.9%

See Toei Animation audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Toei Animation have in United States?

Toei Animation has an estimated audience of 542,296 people in United States, concentrated in California and Texas.

What is the gender split and age of Toei Animation fans?

29.8% of Toei Animation fans are female, 70.2% are male, with an average age of 30.3 years.

Which brands do Toei Animation fans like most?

Toei Animation fans show strongest brand affinity for Anime and manga fandom (13.33×), Pokémon (12.81×), and Funimation (13.15×) over the country average.

Where do Toei Animation fans live in United States?

Toei Animation fans in United States are most concentrated in California (reach 94,654), Texas (reach 65,338), and Florida (reach 47,228). These three regions account for the largest share of the active audience.

What other brands do Toei Animation fans also like?

Beyond Toei Animation itself, the audience over-indexes on Pokémon (12.81×), Funimation (13.15×), Dylan O'Brien (13.8×), and Pokémon Trading Card Game (18.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toei Animation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.