Rascasse Audience Intelligence

Toei Animation Target Market in United States

A data profile of the people who buy, follow and care about Toei Animation in United States — modelled from more than twelve digital signal sources. Toei Animation has an estimated audience of 541,778 people in United States.

#26among Consulting in United States#3589among Brand in United States#6513in Movies & TV

The average Toei Animation fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon, Anime and manga fandom, One-Punch Man, with strongest over-indexing on Pokémon (21.49× the country average).

Demographically, the Toei Animation audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toei Animation fan in United States is more male, around 30.3 years old, with strong Community Orientation tendencies and a notable affinity for Pokémon.

Category: Movies & TV · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toei Animation profile in United States.

Audience size
542K
in United States
Gender
29.8%♀
70.2% male
Age
30.3
average years
Country rank
#34962
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Toei Animation

29.8% are female, 70.2% are male, average age 30.3.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Toei Animation audience in United States
MetricValue
Female29.8%
Male70.2%
Average age30.3
Estimated audience size541,778
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Toei Animation audience in United States
Age bracketShare%
16-1944%
20-2926%
30-3912%
40-498%
50+10%
Fig. 04

Worldwide distribution

40.1%

of the worldwide Toei Animation audience comes from United States.

Worldwide audience distribution share by country for Toei Animation
CountryShare
United States40.1%
Italy10.4%
Mexico8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toei Animation audience in United States is strongest.

Fig. 05

Top regions by affinity

Toei Animation customers by region in United States
#RegionReachAffinity×
01California~90K1.51×
02Georgia~30K1.50×
03Illinois~30K1.40×
04Texas~60K1.31×
05Connecticut~7K1.29×
06New Jersey~20K1.24×
07Florida~40K1.21×
08New York~40K1.21×
09Maryland~10K1.18×
10Nevada~6K1.18×
11Arizona~10K1.14×
12Oregon~7K1.14×
13Virginia~10K1.13×
14Kentucky~8K1.12×
15Washington~10K1.11×
16North Carolina~20K1.09×
17Oklahoma~6K1.07×
18Hawaii~2K1.07×
19Pennsylvania~20K1.05×
20Delaware~2K1.04×
21Arkansas~5K1.03×
22South Carolina~8K1.02×
23Alabama~8K1.00×
24Missouri~9K0.99×
25Louisiana~7K0.99×
26Alaska~1K0.99×
27Michigan~10K0.98×
28Indiana~10K0.98×
29Rhode Island~2K0.98×
30Tennessee~10K0.97×
31Utah~5K0.97×
32Massachusetts~10K0.96×
33Mississippi~4K0.96×
34Minnesota~7K0.94×
35New Mexico~3K0.94×
36Kansas~4K0.93×
37Ohio~20K0.92×
38South Dakota~1K0.92×
39Vermont<1K0.92×
40Nebraska~2K0.91×
41North Dakota~1K0.91×
42West Virginia~2K0.90×
43Maine~2K0.90×
44Colorado~8K0.89×
45Idaho~2K0.89×
46Montana~1K0.89×
47Iowa~4K0.87×
48New Hampshire~2K0.87×
49Washington, District of Columbia~1K0.87×
50Wisconsin~7K0.85×
Fig. 06

Affinity by region

Affinity by region — Toei Animation, United States
0.85×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toei Animation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toei Animation audience
#·InterestCategoryAffinity×
01One-Punch ManLiterature43.08×
02International educationBusiness & Career28.83×
03Concept artArts & Culture22.02×
04PokémonGames21.49×
05Anime and manga fandomLiterature15.87×
06Graphic novelLiterature12.80×
07TokyoTravel & Leisure12.58×
08Dragon BallMovies & TV12.40×
09Apocalyptic and post-apocalyptic fictionLiterature11.67×
10Superhero fictionLiterature11.00×
11Collectible card gameGames10.56×
12Digital artArts & Culture8.33×
13Dylan O'BrienMovies & TV8.19×
14Watercolor paintingArts & Culture6.76×
15Action-adventure gameGames6.11×
16Broadway theatreTravel & Leisure5.47×
17MangaLiterature4.84×
18Mobile gameGames4.24×
19ComicsLiterature4.05×
20SupermanMovies & TV2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toei Animation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toei Animation audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.63×
Urban LifestyleOPEN1.58×
Pet OwnershipJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toei Animation audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.48×
DIY MentalityTHRILL0.53×
CreativityOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Toei Animation's target market in United States?

Toei Animation's target market in United States covers an estimated 541,778 people, concentrated in California and Texas.

02

What is the gender split and age of Toei Animation customers?

29.8% of the Toei Animation audience are female, 70.2% are male, with an average age of 30.3 years.

03

Which brands do Toei Animation fans like most?

Toei Animation fans show strongest brand affinity for Pokémon (21.49×), Anime and manga fandom (15.87×), and One-Punch Man (43.08×) over the country average.

04

Where do Toei Animation fans live in United States?

Toei Animation fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Toei Animation fans also like?

Beyond Toei Animation itself, the audience over-indexes on Anime and manga fandom (15.87×), One-Punch Man (43.08×), International education (28.83×), and Tokyo (12.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toei Animation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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