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Popularity ranking · United States

The 100 most popular Brands in United States

This curated ranking covers the 100 largest brands in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 24k brands tracked in United States, the 100 ranked here account for the largest measured audience reach. Walmart, Target Corporation and Macy's lead the list with a combined estimated audience of 254M people. Across all 100 entries the average audience size is 48M, and the largest, Walmart, reaches around 95M people in United States. Audience size is the estimated number of unique people in United States who actively engage with each brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Trader Joe's 61M 37.2 70.3% Supermarket
27 Bank of America 61M 42.7 54.3% Bank
28 Capital One 60M 44.1 49.4% Bank
29 Dollar Tree 59M 38.8 70.9%
30 Amazon.com 58M 42.2 59.0% Fashion
31 Taco Bell 58M 36.6 52.8% Fast food restaurants
32 Indeed.com 58M 38.8 52.5% Career website
33 Pizza Hut 58M 36.5 52.5% Fast food restaurants
34 Google Drive 57M 42.4 61.6% Hosting
35 AutoZone 57M 41.1 22.2% Car parts
36 Burger King 56M 36.5 52.4% Fast food restaurants
37 Wendy's 56M 35.9 52.3% Fast food restaurants
38 Nordstrom 56M 38.2 69.8% Fashion
39 Tractor Supply 56M — — Hardware store
40 Powerball 55M 45.2 42.2%
41 Subway 53M 37.3 53.2% Fast food restaurants
42 Sephora 53M 36.0 78.4% Drugstore
43 IKEA 52M 38.9 65.3% Furniture
44 Marshalls 52M 38.7 80.1%
45 Concurrent Versions System 51M 34.8 80.2%
46 Kroger 49M 36.7 58.0%
47 The UPS Store 48M 41.8 48.7% Retail
48 Domino's Pizza 47M 34.5 52.4% Fast food restaurants
49 Wingstop 46M 37.3 50.3%
50 In-N-Out Burger 45M 37.6 56.1% Fast food restaurants

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular brands compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each brand by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest brand in United States?

Walmart currently leads with an estimated audience of 95M people in United States.

Other top lists in United States

Supermarkets Jewelry Shops Electronics Coupons Groceries Fashions Mainstream Fashion Shops Loyalty Cards Toys Shops Price Comparisons
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