Tourist attraction Audience in United States

Tourist attraction has an estimated audience of 4,526,486 people in United States. 55.8% are female, 44.2% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Christina Hendricks, Enterprise Rent-A-Car, Ticketmaster, Chuck Norris, Christoph Waltz.

The average Tourist attraction fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Christina Hendricks, Enterprise Rent-A-Car, Ticketmaster, with strongest over-indexing on Christina Hendricks (20× the country average). Demographically, the Tourist attraction audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

Demographics of Tourist attraction fans

Demographic split for Tourist attraction audience in United States
MetricValue
Female55.8%
Male44.2%
Average age40.8
Estimated audience size4,526,486

Audience persona

The typical Tourist attraction fan in United States is more female, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Christina Hendricks.

Top regions in United States

Top regions ranked by reach for Tourist attraction in United States
RegionReachAffinity
California774,0111.55×
Texas404,4071.04×
Florida284,4720.93×
New York262,6901.04×
Virginia205,4241.86×
Ohio197,5601.42×
Oregon159,2983.07×
Washington155,3021.71×
Illinois136,7110.91×
Pennsylvania121,6520.8×
New Jersey114,5130.99×
Michigan104,6530.88×
Arizona104,0301.13×
North Carolina103,1660.76×
Massachusetts101,7781.14×
Georgia100,3540.72×
Colorado75,0671.05×
Tennessee68,5500.75×
Maryland65,8520.85×
Minnesota61,1380.94×
Wisconsin60,8860.89×
Indiana58,3880.71×
Missouri58,2470.8×
Utah45,1381.11×
South Carolina44,0540.65×
Hawaii43,2732.22×
Alabama42,4850.67×
Kentucky39,0900.69×
Nevada38,1690.87×
Louisiana34,2060.59×
Oklahoma33,7170.67×
Kansas32,2480.9×
Connecticut30,4800.67×
Iowa29,4760.79×
Arkansas28,6890.77×
New Mexico21,3980.94×
Mississippi20,5000.55×
Idaho18,7530.83×
South Dakota18,5121.77×
Nebraska17,9570.79×
Washington, District of Columbia16,5541.22×
New Hampshire16,4270.92×
Maine13,1620.81×
Montana12,7051.01×
Rhode Island12,3210.86×
West Virginia11,3130.54×
Alaska9,6240.99×
Delaware7,7960.62×
Wyoming7,1641.07×
North Dakota6,6670.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tourist attraction audience
BrandAffinityCategory
Christina Hendricks20×Movies & TV
Enterprise Rent-A-Car6.8×Cars & Mobility
Ticketmaster3.32×Travel & Leisure
Chuck Norris3.77×Movies & TV
Christoph Waltz9.91×Movies & TV
Google Maps2×Internet & Social Media
Livemusic2.68×Music & Radio
Road trip3.37×Travel & Leisure
Alamo Rent a Car9.79×Cars & Mobility
Real property2.59×Home & Garden
Google Flights2.7×Travel & Leisure
Google Drive1.95×Technology & Electronics
Planet Fitness1.88×Sports
Reddit1.86×Internet & Social Media
Airbnb1.74×Travel & Leisure
Indeed.com1.84×Business & Career
Google News2.5×News
CitizenM20×Travel & Leisure
Singer-songwriter1.67×Music & Radio
Take-out1.98×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tourist attraction audience
TraitClusterScore
TravellingTHRILL2.16
Community OrientationOPEN1.85
PatriotismCONSERVATISM1.78
Quality AwarenessPREMIUM1.71
LGBTQ+ IdentityOPEN1.63
Design AffinityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Tourist attraction
CountryShare
United States25.7%
Japan19.1%
United Kingdom7.9%

See Tourist attraction audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Tourist attraction have in United States?

Tourist attraction has an estimated audience of 4,526,486 people in United States, concentrated in California and Texas.

What is the gender split and age of Tourist attraction fans?

55.8% of Tourist attraction fans are female, 44.2% are male, with an average age of 40.8 years.

Which brands do Tourist attraction fans like most?

Tourist attraction fans show strongest brand affinity for Christina Hendricks (20×), Enterprise Rent-A-Car (6.8×), and Ticketmaster (3.32×) over the country average.

Where do Tourist attraction fans live in United States?

Tourist attraction fans in United States are most concentrated in California (reach 774,011), Texas (reach 404,407), and Florida (reach 284,472). These three regions account for the largest share of the active audience.

What other brands do Tourist attraction fans also like?

Beyond Tourist attraction itself, the audience over-indexes on Enterprise Rent-A-Car (6.8×), Ticketmaster (3.32×), Chuck Norris (3.77×), and Christoph Waltz (9.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tourist attraction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.