Rascasse Audience Intelligence

Tourist attraction Audience in United States

A data profile of the people who buy, follow and care about Tourist attraction in United States — modelled from more than twelve digital signal sources. Tourist attraction has an estimated audience of 4,526,486 people in United States.

#33among Travel type in United States#153among Touchpoint in United States#614in Travel & Leisure

The average Tourist attraction fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ticketmaster, Bath and Bodyworks, Cultural tourism, with strongest over-indexing on Ticketmaster (3.65× the country average).

Demographically, the Tourist attraction audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tourist attraction fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Ticketmaster.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tourist attraction profile in United States.

Audience size
4.5M
in United States
Gender
55.8%♀
44.2% male
Age
40.8
average years
Country rank
#7269
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+104%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tourist attraction fans

55.8% are female, 44.2% are male, average age 40.8.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Tourist attraction audience in United States
MetricValue
Female55.8%
Male44.2%
Average age40.8
Estimated audience size4,526,486
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Tourist attraction audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Tourist attraction audience comes from United States.

Worldwide audience distribution share by country for Tourist attraction
CountryShare
United States25.7%
Japan19.1%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tourist attraction audience in United States is strongest.

Fig. 05

Top regions by affinity

Tourist attraction fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K2.52×
02Wyoming~10K2.15×
03Hawaii~40K1.95×
04South Dakota~20K1.76×
05Virginia~200K1.57×
06Washington~100K1.54×
07California~700K1.43×
08Alaska~10K1.31×
09Ohio~200K1.25×
10Montana~20K1.21×
11Kansas~40K1.11×
12Colorado~80K1.10×
13Arizona~100K1.09×
14Utah~40K1.08×
15Washington, District of Columbia~10K1.08×
16New Mexico~20K1.02×
17Vermont~8K1.01×
18New Hampshire~20K1.00×
19Massachusetts~90K0.99×
20Texas~400K0.97×
21Maine~20K0.96×
22New Jersey~100K0.95×
23Minnesota~60K0.93×
24Idaho~20K0.93×
25New York~200K0.92×
26Wisconsin~60K0.92×
27Iowa~30K0.92×
28Illinois~100K0.86×
29Michigan~100K0.86×
30Nevada~40K0.85×
31Nebraska~20K0.85×
32Florida~300K0.84×
33Rhode Island~10K0.84×
34Arkansas~30K0.82×
35Missouri~60K0.81×
36Pennsylvania~100K0.80×
37Maryland~60K0.80×
38North Carolina~100K0.78×
39Oklahoma~40K0.78×
40Kentucky~40K0.77×
41Tennessee~70K0.76×
42Mississippi~30K0.76×
43Delaware~9K0.75×
44Indiana~60K0.70×
45Connecticut~30K0.69×
46West Virginia~10K0.68×
47Georgia~90K0.67×
48South Carolina~50K0.67×
49Alabama~40K0.65×
50Louisiana~40K0.64×
Fig. 06

Affinity by region

Affinity by region — Tourist attraction, United States
0.64×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tourist attraction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tourist attraction audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure23.44×
02SC FreiburgSports20.00×
03CitizenMTravel & Leisure20.00×
04CougarKids & Family10.71×
05International educationBusiness & Career9.50×
06Christoph WaltzMovies & TV8.94×
07Michelle RodriguezMovies & TV7.82×
08Berlin WallTravel & Leisure5.74×
09Bath and BodyworksShopping4.32×
10EventbriteTravel & Leisure4.06×
11Mineral waterFood & Beverages3.69×
12TicketmasterTravel & Leisure3.65×
13Non-alcoholic beverageFood & Beverages3.28×
14Enterprise Rent-A-CarCars & Mobility3.01×
15Microwave ovenHome & Garden2.67×
16Chuck NorrisMovies & TV2.63×
17Google NewsNews2.34×
18Google DriveTechnology & Electronics1.89×
19Pizza HutFood & Beverages1.67×
20RedditInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tourist attraction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tourist attraction audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Community OrientationOPEN1.92×
TravellingTHRILL1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tourist attraction audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Social Media UsageJOY0.91×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tourist attraction have in United States?

Tourist attraction has an estimated audience of 4,526,486 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tourist attraction fans?

55.8% of Tourist attraction fans are female, 44.2% are male, with an average age of 40.8 years.

03

Which brands do Tourist attraction fans like most?

Tourist attraction fans show strongest brand affinity for Ticketmaster (3.65×), Bath and Bodyworks (4.32×), and Cultural tourism (23.44×) over the country average.

04

Where do Tourist attraction fans live in United States?

Tourist attraction fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tourist attraction fans also like?

Beyond Tourist attraction itself, the audience over-indexes on Bath and Bodyworks (4.32×), Cultural tourism (23.44×), International education (9.5×), and Cougar (10.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Tourist attraction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tourist attraction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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