Tourist attraction Audience in Germany
Tourist attraction has an estimated audience of 436,454 people in Germany. 50.7% are female, 49.3% are male, average age 41.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Ryanair, Real property, Maldives, Tagesschau, Western Union.
The average Tourist attraction fan in Germany is 41.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Ryanair, Real property, Maldives, with strongest over-indexing on Ryanair (3.51× the country average). Demographically, the Tourist attraction audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Tourist attraction fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 41.3 |
| Estimated audience size | 436,454 |
Audience persona
The typical Tourist attraction fan in Germany is balanced, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 81,487 | 1.16× |
| Nordrhein-Westfalen | 75,129 | 0.79× |
| Baden-Württemberg | 65,796 | 1.1× |
| Niedersachsen | 43,365 | 1.02× |
| Hessen | 28,187 | 0.85× |
| Rheinland-Pfalz | 26,437 | 1.21× |
| Sachsen | 25,185 | 1.18× |
| Schleswig-Holstein | 15,356 | 0.98× |
| Berlin | 15,307 | 0.78× |
| Brandenburg | 15,245 | 1.13× |
| Thüringen | 13,557 | 1.22× |
| Sachsen-Anhalt | 12,665 | 1.12× |
| Mecklenburg-Vorpommern | 11,424 | 1.37× |
| Hamburg | 6,940 | 0.7× |
| Saarland | 3,612 | 0.67× |
| Bremen | 2,662 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 3.51× | Travel & Leisure |
| Real property | 6.19× | Home & Garden |
| Maldives | 10× | Travel & Leisure |
| Tagesschau | 2.53× | Movies & TV |
| Western Union | 5.3× | Business & Career |
| Livemusic | 3.91× | Music & Radio |
| Zumba Dance | 9.84× | Sports |
| Ski resort | 3.79× | Travel & Leisure |
| Pets | 1.75× | Pets & Animals |
| Google Wallet | 15.47× | Technology & Electronics |
| Harry Potter | 1.57× | Movies & TV |
| Phoenix Reisen | 7.43× | Travel & Leisure |
| HolidayCheck | 3.4× | Travel & Leisure |
| Trivago | 3.5× | Travel & Leisure |
| Stonehenge | 8.46× | Travel & Leisure |
| Automobiles | 1.77× | Cars & Mobility |
| Italo disco | 7.28× | Music & Radio |
| Aral AG | 2.06× | Cars & Mobility |
| Travel Blogger | 5.64× | Travel & Leisure |
| IKEA | 1.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.98 |
| Quality Awareness | PREMIUM | 2.06 |
| Indulgence | JOY | 1.83 |
| Sustainability | BALANCE | 1.82 |
| Design Affinity | PREMIUM | 1.81 |
| Pet Ownership | JOY | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 19.1% |
| United Kingdom | 7.9% |
See Tourist attraction audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Tourist attraction have in Germany?
Tourist attraction has an estimated audience of 436,454 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Tourist attraction fans?
50.7% of Tourist attraction fans are female, 49.3% are male, with an average age of 41.3 years.
Which brands do Tourist attraction fans like most?
Tourist attraction fans show strongest brand affinity for Ryanair (3.51×), Real property (6.19×), and Maldives (10×) over the country average.
Where do Tourist attraction fans live in Germany?
Tourist attraction fans in Germany are most concentrated in Bayern (reach 81,487), Nordrhein-Westfalen (reach 75,129), and Baden-Württemberg (reach 65,796). These three regions account for the largest share of the active audience.
What other brands do Tourist attraction fans also like?
Beyond Tourist attraction itself, the audience over-indexes on Real property (6.19×), Maldives (10×), Tagesschau (2.53×), and Western Union (5.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tourist attraction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.