Rascasse Audience Intelligence

Travis Kelce Audience in United States

A data profile of the people who buy, follow and care about Travis Kelce in United States — modelled from more than twelve digital signal sources. Travis Kelce has an estimated audience of 16,720,414 people in United States.

#21among American football in United States#58among Person in United States#148in Sports

The average Travis Kelce fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aaron Rodgers, NFL, Russell Wilson, with strongest over-indexing on Aaron Rodgers (5.53× the country average).

Demographically, the Travis Kelce audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travis Kelce fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travis Kelce profile in United States.

Audience size
16.7M
in United States
Gender
42.6%♀
57.4% male
Age
35.3
average years
Country rank
#2063
Person in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travis Kelce fans

42.6% are female, 57.4% are male, average age 35.3.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Travis Kelce audience in United States
MetricValue
Female42.6%
Male57.4%
Average age35.3
Estimated audience size16,720,414
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Travis Kelce audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

60.6%

of the worldwide Travis Kelce audience comes from United States.

Worldwide audience distribution share by country for Travis Kelce
CountryShare
United States60.6%
Canada5.6%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travis Kelce audience in United States is strongest.

Fig. 05

Top regions by affinity

Travis Kelce fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~300K2.51×
02Missouri~600K2.13×
03Iowa~200K1.33×
04Nebraska~100K1.28×
05Pennsylvania~700K1.16×
06Ohio~600K1.15×
07South Dakota~50K1.13×
08Arizona~400K1.10×
09Minnesota~300K1.08×
10Alabama~300K1.04×
11Wisconsin~300K1.02×
12New Hampshire~70K1.02×
13Indiana~300K1.01×
14Colorado~300K1.01×
15Kentucky~200K0.99×
16Connecticut~200K0.99×
17Illinois~600K0.98×
18Oklahoma~200K0.98×
19Maine~60K0.98×
20Rhode Island~50K0.97×
21Montana~50K0.97×
22Massachusetts~300K0.96×
23Arkansas~100K0.96×
24Michigan~400K0.95×
25New Jersey~400K0.95×
26Delaware~50K0.95×
27North Dakota~30K0.95×
28North Carolina~500K0.94×
29Virginia~400K0.92×
30Tennessee~300K0.92×
31Washington~300K0.92×
32Idaho~80K0.92×
33Maryland~300K0.90×
34West Virginia~70K0.90×
35South Carolina~200K0.88×
36Louisiana~200K0.87×
37Oregon~200K0.87×
38Vermont~30K0.87×
39Florida~1M0.86×
40Washington, District of Columbia~50K0.86×
41Alaska~30K0.85×
42Mississippi~100K0.84×
43New York~800K0.83×
44Utah~100K0.83×
45Texas~1M0.80×
46Georgia~400K0.79×
47Nevada~100K0.79×
48New Mexico~70K0.79×
49Hawaii~60K0.79×
50California~1.5M0.76×
Fig. 06

Affinity by region

Affinity by region — Travis Kelce, United States
0.76×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travis Kelce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travis Kelce audience
#·InterestCategoryAffinity×
01Eli ManningSports6.84×
02Russell WilsonSports5.89×
03Aaron RodgersSports5.53×
04Dak PrescottSports5.18×
05San Francisco 49ersSports3.97×
06Luka DončićSports3.67×
07Kansas City ChiefsSports3.20×
08Thursday Night FootballSports2.93×
09Giannis AntetokounmpoSports2.76×
10Monday Night FootballSports2.59×
11Mixed martial artsSports1.89×
12CBS SportsMovies & TV1.88×
13NBA playoffsSports1.86×
14Los Angeles LakersSports1.85×
15PGA TourSports1.85×
16ESPNMovies & TV1.63×
17FIFA World CupSports1.59×
18NFLSports1.52×
19MLBSports1.52×
20Mobile gameGames1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travis Kelce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travis Kelce audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Early Adopter MentalityPOWER1.25×
Risk AppetiteTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travis Kelce audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Pet OwnershipJOY0.84×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travis Kelce have in United States?

Travis Kelce has an estimated audience of 16,720,414 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Travis Kelce fans?

42.6% of Travis Kelce fans are female, 57.4% are male, with an average age of 35.3 years.

03

Which brands do Travis Kelce fans like most?

Travis Kelce fans show strongest brand affinity for Aaron Rodgers (5.53×), NFL (1.52×), and Russell Wilson (5.89×) over the country average.

04

Where do Travis Kelce fans live in United States?

Travis Kelce fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Travis Kelce fans also like?

Beyond Travis Kelce itself, the audience over-indexes on NFL (1.52×), Russell Wilson (5.89×), San Francisco 49ers (3.97×), and Kansas City Chiefs (3.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Travis Kelce audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travis Kelce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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