Rascasse Audience Intelligence

UNILAD Audience in United States

A data profile of the people who buy, follow and care about UNILAD in United States — modelled from more than twelve digital signal sources. UNILAD has an estimated audience of 567,621 people in United States.

#10among Humor website in United States#1084among Website / Newspaper / Magazine in United States#345in Internet & Social Media

The average UNILAD fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include MSN, Weather, Britney Spears, with strongest over-indexing on MSN (1.68× the country average).

Demographically, the UNILAD audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UNILAD fan in United States is balanced, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UNILAD profile in United States.

Audience size
568K
in United States
Gender
54.1%♀
45.9% male
Age
39.4
average years
Country rank
#33986
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of UNILAD

54.1% are female, 45.9% are male, average age 39.4.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for UNILAD audience in United States
MetricValue
Female54.1%
Male45.9%
Average age39.4
Estimated audience size567,621
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the UNILAD audience in United States
Age bracketShare%
16-1917%
20-2923%
30-3920%
40-4919%
50+21%
Fig. 04

Worldwide distribution

34.8%

of the worldwide UNILAD audience comes from United States.

Worldwide audience distribution share by country for UNILAD
CountryShare
United States34.8%
United Kingdom15.5%
Australia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UNILAD audience in United States is strongest.

Fig. 05

Top regions by affinity

UNILAD fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~20K1.25×
02New Hampshire~3K1.16×
03Vermont~1K1.10×
04Alaska~1K1.09×
05Maryland~10K1.08×
06Missouri~10K1.07×
07Maine~2K1.07×
08Michigan~20K1.06×
09Iowa~5K1.06×
10North Dakota~1K1.06×
11Minnesota~9K1.05×
12Montana~2K1.05×
13Washington~10K1.04×
14Wisconsin~9K1.04×
15Kentucky~7K1.03×
16Oregon~7K1.03×
17Arizona~10K1.02×
18Hawaii~2K1.02×
19Rhode Island~2K1.02×
20Pennsylvania~20K1.01×
21Nebraska~3K1.01×
22South Dakota~1K1.01×
23Idaho~3K1.00×
24West Virginia~3K0.99×
25Tennessee~10K0.98×
26Massachusetts~10K0.98×
27Connecticut~6K0.98×
28Kansas~4K0.98×
29Delaware~2K0.98×
30Oklahoma~6K0.97×
31Washington, District of Columbia~2K0.97×
32Alabama~8K0.96×
33Arkansas~4K0.96×
34Florida~40K0.95×
35Indiana~10K0.95×
36New York~30K0.94×
37North Carolina~20K0.94×
38Colorado~8K0.94×
39South Carolina~8K0.94×
40New Mexico~3K0.94×
41Illinois~20K0.93×
42Louisiana~7K0.93×
43Virginia~10K0.92×
44Mississippi~4K0.92×
45New Jersey~10K0.90×
46Utah~5K0.90×
47Georgia~20K0.89×
48Nevada~5K0.88×
49California~50K0.82×
50Texas~40K0.77×
Fig. 06

Affinity by region

Affinity by region — UNILAD, United States
0.77×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UNILAD audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UNILAD audience
#·InterestCategoryAffinity×
01FandomLiterature2.20×
02Britney SpearsMusic & Radio2.17×
03Bruce WillisMovies & TV2.16×
04MeteorologyHome & Garden2.00×
05Internet celebrityInternet & Social Media1.97×
06DemocracyPolitics & Society1.92×
07WeatherHome & Garden1.80×
08Mixed martial artsSports1.79×
09Talk radioMusic & Radio1.77×
10Real propertyHome & Garden1.74×
11HollywoodTravel & Leisure1.73×
12Made in USABusiness & Career1.70×
13MSNNews1.68×
14Subscription business modelShopping1.63×
15CBS SportsMovies & TV1.63×
16CanadaTravel & Leisure1.60×
17NostalgiaHome & Garden1.59×
18Viral videoInternet & Social Media1.58×
19BeetlejuiceMovies & TV1.55×
20HairstyleBeauty & Wellness1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UNILAD audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UNILAD audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.49×
PatriotismCONSERVATISM1.47×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UNILAD audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.72×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UNILAD have in United States?

UNILAD has an estimated audience of 567,621 people in United States, concentrated in California and Texas.

02

What is the gender split and age of UNILAD fans?

54.1% of UNILAD fans are female, 45.9% are male, with an average age of 39.4 years.

03

Which brands do UNILAD fans like most?

UNILAD fans show strongest brand affinity for MSN (1.68×), Weather (1.8×), and Britney Spears (2.17×) over the country average.

04

Where do UNILAD fans live in United States?

UNILAD fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do UNILAD fans also like?

Beyond UNILAD itself, the audience over-indexes on Weather (1.8×), Britney Spears (2.17×), Hollywood (1.73×), and Hairstyle (1.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for UNILAD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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