UNILAD Audience in United States

UNILAD logo

UNILAD has an estimated audience of 567,621 people in United States. 54.1% are female, 45.9% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, Wok, Vocal harmony, Google Home.

The average UNILAD fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, Wok, with strongest over-indexing on Goop (14.4× the country average). Demographically, the UNILAD audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

Demographics of UNILAD fans

Demographic split for UNILAD audience in United States
MetricValue
Female54.1%
Male45.9%
Average age39.4
Estimated audience size567,621

Audience persona

The typical UNILAD fan in United States is balanced, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for UNILAD in United States
RegionReachAffinity
California51,1450.82×
Texas39,2270.8×
Florida39,1451.02×
New York30,6190.97×
Ohio22,2521.27×
Pennsylvania20,7301.08×
Illinois18,8080.99×
Michigan17,0581.15×
North Carolina16,4880.97×
Georgia16,3540.94×
Virginia13,3430.97×
New Jersey13,2980.92×
Washington12,3071.08×
Maryland11,9271.22×
Tennessee11,5561.01×
Massachusetts11,4091.02×
Arizona11,3470.98×
Missouri10,4531.14×
Indiana9,9580.96×
Wisconsin9,3671.1×
Minnesota9,2111.13×
Colorado8,7730.98×
South Carolina8,3080.97×
Alabama7,9471×
Kentucky7,5621.06×
Oregon6,9201.06×
Louisiana6,5910.9×
Oklahoma6,0740.96×
Connecticut5,6580.99×
Iowa5,3661.15×
Arkansas4,4150.94×
Nevada4,3950.8×
Kansas4,3680.98×
Utah4,2580.84×
Mississippi3,5380.76×
New Hampshire3,0941.38×
Nebraska2,9171.02×
Idaho2,8901.02×
Hawaii2,6381.08×
West Virginia2,5030.95×
Maine2,2671.11×
New Mexico2,1770.76×
Rhode Island1,9361.07×
Montana1,6331.04×
Washington, District of Columbia1,5740.92×
Delaware1,3870.89×
Alaska1,3181.09×
South Dakota1,1340.86×
North Dakota1,1050.95×
Vermont1,0341.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UNILAD audience
BrandAffinityCategory
Goop14.4×Internet & Social Media
Grinch6.52×Movies & TV
Wok10.56×Food & Beverages
Vocal harmony6.49×Music & Radio
Google Home8.95×Technology & Electronics
Hibachi10.47×Food & Beverages
Governor of Michigan9.11×Politics & Society
Grace Slick10.08×Music & Radio
No Escape (1994 film)12.17×Movies & TV
headspace9.8×Health
Israel2.16×Travel & Leisure
Guitarist (magazine)10.52×Music & Radio
Gift registry10.08×Kids & Family
Cherish (group)8.4×Music & Radio
El Paso County, Colorado9.6×Travel & Leisure
Google Photos1.83×Technology & Electronics
TV Fanatic7.55×Movies & TV
Ira Glass12.15×Music & Radio
Hipster6.71×Politics & Society
Hickok4511.42×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UNILAD audience
TraitClusterScore
ExtroversionTHRILL1.67
Community OrientationOPEN1.07
IndividualismJOY1.03
Early Adopter MentalityPOWER1
Social Media UsageJOY0.96
MindfulnessBALANCE0.94

Worldwide distribution

Worldwide audience distribution share by country for UNILAD
CountryShare
United States34.8%
United Kingdom15.5%
Australia5.5%

See UNILAD audiences in other countries

More Humor website audiences in United States

Frequently asked questions

How many fans does UNILAD have in United States?

UNILAD has an estimated audience of 567,621 people in United States, concentrated in California and Texas.

What is the gender split and age of UNILAD fans?

54.1% of UNILAD fans are female, 45.9% are male, with an average age of 39.4 years.

Which brands do UNILAD fans like most?

UNILAD fans show strongest brand affinity for Goop (14.4×), Grinch (6.52×), and Wok (10.56×) over the country average.

Where do UNILAD fans live in United States?

UNILAD fans in United States are most concentrated in California (reach 51,145), Texas (reach 39,227), and Florida (reach 39,145). These three regions account for the largest share of the active audience.

What other brands do UNILAD fans also like?

Beyond UNILAD itself, the audience over-indexes on Grinch (6.52×), Wok (10.56×), Vocal harmony (6.49×), and Google Home (8.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UNILAD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.