A data profile of the people who buy, follow and care about United States Navy in United States — modelled from more than twelve digital signal sources. United States Navy has an estimated audience of 3,542,427 people in United States.
The average United States Navy fan in United States is 42.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Drudge Report, New York Post, Donald Trump, with strongest over-indexing on Drudge Report (5.33× the country average).
Demographically, the United States Navy audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical United States Navy fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
The key figures that characterise the United States Navy profile in United States.
43.5% are female, 56.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 42.4 |
| Estimated audience size | 3,542,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 33% |
of the worldwide United States Navy audience comes from United States.
| Country | Share |
|---|---|
| United States | 57.8% |
| United Kingdom | 6.3% |
| Japan | 6.0% |
Where the United States Navy audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Virginia | ~200K | 2.10× | |
| 02 | Washington, District of Columbia | ~20K | 1.84× | |
| 03 | Hawaii | ~30K | 1.72× | |
| 04 | Washington | ~100K | 1.34× | |
| 05 | Maryland | ~80K | 1.32× | |
| 06 | Rhode Island | ~10K | 1.24× | |
| 07 | Mississippi | ~40K | 1.21× | |
| 08 | South Carolina | ~60K | 1.15× | |
| 09 | California | ~400K | 1.14× | |
| 10 | Florida | ~300K | 1.11× | |
| 11 | Louisiana | ~50K | 1.11× | |
| 12 | Oklahoma | ~40K | 1.08× | |
| 13 | Maine | ~10K | 1.05× | |
| 14 | Alabama | ~50K | 1.04× | |
| 15 | Idaho | ~20K | 1.04× | |
| 16 | Texas | ~300K | 1.03× | |
| 17 | West Virginia | ~20K | 1.02× | |
| 18 | North Carolina | ~100K | 1.01× | |
| 19 | Alaska | ~8K | 1.01× | |
| 20 | Tennessee | ~70K | 0.99× | |
| 21 | Georgia | ~100K | 0.98× | |
| 22 | Kansas | ~30K | 0.98× | |
| 23 | Pennsylvania | ~100K | 0.97× | |
| 24 | Arizona | ~70K | 0.97× | |
| 25 | Connecticut | ~30K | 0.96× | |
| 26 | New York | ~200K | 0.94× | |
| 27 | New Mexico | ~20K | 0.94× | |
| 28 | Illinois | ~100K | 0.93× | |
| 29 | Nevada | ~30K | 0.92× | |
| 30 | Arkansas | ~30K | 0.90× | |
| 31 | Missouri | ~50K | 0.89× | |
| 32 | New Hampshire | ~10K | 0.88× | |
| 33 | New Jersey | ~80K | 0.87× | |
| 34 | Massachusetts | ~60K | 0.87× | |
| 35 | Indiana | ~60K | 0.87× | |
| 36 | Ohio | ~90K | 0.86× | |
| 37 | Kentucky | ~40K | 0.85× | |
| 38 | Oregon | ~30K | 0.85× | |
| 39 | Montana | ~8K | 0.84× | |
| 40 | South Dakota | ~7K | 0.84× | |
| 41 | North Dakota | ~6K | 0.84× | |
| 42 | Delaware | ~8K | 0.83× | |
| 43 | Wisconsin | ~40K | 0.82× | |
| 44 | Nebraska | ~10K | 0.81× | |
| 45 | Colorado | ~40K | 0.80× | |
| 46 | Michigan | ~70K | 0.79× | |
| 47 | Iowa | ~20K | 0.77× | |
| 48 | Vermont | ~5K | 0.77× | |
| 49 | Utah | ~20K | 0.76× | |
| 50 | Minnesota | ~40K | 0.75× |
The strongest cross-interests of the United States Navy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drudge Report | Sports | 5.33× | ||
| 02 | New York Post | News | 3.97× | ||
| 03 | Politico | Politics & Society | 3.77× | ||
| 04 | Renewable energy | Business & Career | 3.53× | ||
| 05 | Sustainable energy | Home & Garden | 3.47× | ||
| 06 | Weather forecasting | Home & Garden | 3.16× | ||
| 07 | Rail transport | Travel & Leisure | 3.03× | ||
| 08 | Solar energy | Home & Garden | 2.96× | ||
| 09 | FedEx | Business & Career | 2.88× | ||
| 10 | Discount Tire | Shopping | 2.87× | ||
| 11 | Hardware store | Home & Garden | 2.26× | ||
| 12 | Innovation | Business & Career | 2.21× | ||
| 13 | High school | Business & Career | 2.13× | ||
| 14 | Mortgage loans | Business & Career | 2.09× | ||
| 15 | Tradition | Politics & Society | 1.93× | ||
| 16 | Nonprofit organization | Politics & Society | 1.85× | ||
| 17 | Donald Trump | Politics & Society | 1.59× | ||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | CNN | Movies & TV | 1.55× | ||
| 20 | Barbecue | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 5.88× | |
| Family Orientation | CONSERVATISM | 1.88× | |
| Individualism | JOY | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Luxury Orientation | PREMIUM | 0.90× |
United States Navy has an estimated audience of 3,542,427 people in United States, concentrated in California and Texas.
43.5% of United States Navy fans are female, 56.5% are male, with an average age of 42.4 years.
United States Navy fans show strongest brand affinity for Drudge Report (5.33×), New York Post (3.97×), and Donald Trump (1.59×) over the country average.
United States Navy fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond United States Navy itself, the audience over-indexes on New York Post (3.97×), Donald Trump (1.59×), Renewable energy (3.53×), and FedEx (2.88×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for United States Navy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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