United States Navy Audience in United States

United States Navy logo

United States Navy has an estimated audience of 3,544,011 people in United States. 43.5% are female, 56.5% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Home construction, Mathcore, Google Home.

The average United States Navy fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Home construction, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the United States Navy audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of United States Navy fans

Demographic split for United States Navy audience in United States
MetricValue
Female43.5%
Male56.5%
Average age42.4
Estimated audience size3,544,011

Audience persona

The typical United States Navy fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for United States Navy in United States
RegionReachAffinity
California462,1931.19×
Texas324,1321.06×
Florida284,2921.18×
New York206,2191.04×
Virginia180,6432.09×
Pennsylvania113,4750.95×
Illinois112,7120.95×
Georgia112,3651.03×
North Carolina112,2221.05×
Washington100,6561.42×
Ohio91,6700.84×
New Jersey82,3130.91×
Maryland77,3951.27×
Arizona74,3021.03×
Michigan74,0580.8×
Tennessee72,0231.01×
South Carolina63,5361.19×
Massachusetts62,0530.89×
Indiana57,1080.88×
Alabama52,7971.07×
Missouri52,6530.92×
Louisiana50,8611.11×
Colorado46,8820.84×
Wisconsin41,8940.79×
Oklahoma40,9821.04×
Minnesota37,9920.75×
Kentucky36,8750.83×
Connecticut35,0560.99×
Oregon34,4340.85×
Mississippi32,9941.13×
Nevada32,3080.94×
Kansas29,8791.07×
Arkansas25,0100.86×
Hawaii24,3551.6×
Utah24,0380.76×
Iowa20,5960.71×
Washington, District of Columbia19,7161.85×
West Virginia17,0191.03×
Idaho16,9720.95×
New Mexico15,8760.89×
Maine13,9581.1×
Rhode Island13,4751.19×
Nebraska13,4650.76×
New Hampshire11,4080.82×
Montana7,5280.77×
Alaska7,4840.99×
Delaware7,3110.75×
South Dakota6,1210.75×
North Dakota5,2710.72×
Wyoming4,0000.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States Navy audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters5.9×Shopping
Home construction4.02×Home & Garden
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Israel2.74×Travel & Leisure
The Historian16.48×Literature
Product design1.63×Business & Career
Halsey, Oregon6.27×Travel & Leisure
Eurail16.57×Cars & Mobility
UK garage4.09×Music & Radio
Ken Griffey Jr.5.91×Sports
Life of Pi6.27×Movies & TV
Home staging3.43×Home & Garden
Jeep Wagoneer3.73×Cars & Mobility
CAC 403.41×Business & Career
Grover Cleveland5.5×Politics & Society
Parral, Chihuahua9.05×Travel & Leisure
Fernando Valenzuela7.1×Sports
N1 road (South Africa)2.42×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States Navy audience
TraitClusterScore
PatriotismCONSERVATISM4.24
DIY MentalityTHRILL2.19
Family OrientationCONSERVATISM1.5
IndividualismJOY1.38
Luxury OrientationPREMIUM1.37
TravellingTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for United States Navy
CountryShare
United States58.3%
United Kingdom6.3%
Japan6.1%

See United States Navy audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does United States Navy have in United States?

United States Navy has an estimated audience of 3,544,011 people in United States, concentrated in California and Texas.

What is the gender split and age of United States Navy fans?

43.5% of United States Navy fans are female, 56.5% are male, with an average age of 42.4 years.

Which brands do United States Navy fans like most?

United States Navy fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (5.9×), and Home construction (4.02×) over the country average.

Where do United States Navy fans live in United States?

United States Navy fans in United States are most concentrated in California (reach 462,193), Texas (reach 324,132), and Florida (reach 284,292). These three regions account for the largest share of the active audience.

What other brands do United States Navy fans also like?

Beyond United States Navy itself, the audience over-indexes on Urban Outfitters (5.9×), Home construction (4.02×), Mathcore (18.06×), and Google Home (11.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Navy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.