Utah Hockey Club Audience in United States

Utah Hockey Club has an estimated audience of 1,079,327 people in United States. 41.5% are female, 58.5% are male, average age 37.4. Top regions: Utah, California, New York. Top brand affinities: Aaron Rodgers, Capital One, Google Maps, Ice Hockey World Championships, Autism Awareness.

The average Utah Hockey Club fan in United States is 37.4 years old, more male, and lives primarily in Utah. The audience is concentrated in Utah, California, New York. Top brand affinities include Aaron Rodgers, Capital One, Google Maps, with strongest over-indexing on Aaron Rodgers (12.33× the country average). Demographically, the Utah Hockey Club audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Utah Hockey Club fans

Demographic split for Utah Hockey Club audience in United States
MetricValue
Female41.5%
Male58.5%
Average age37.4
Estimated audience size1,079,327

Audience persona

The typical Utah Hockey Club fan in United States is more male, around 37.4 years old, with strong Sports Activity tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Utah Hockey Club in United States
RegionReachAffinity
Utah218,53922.61×
California36,0520.3×
New York33,7130.56×
Florida28,2970.39×
Pennsylvania27,1710.75×
Texas22,0160.24×
Illinois21,0310.58×
Arizona18,1620.82×
Massachusetts16,8490.79×
New Jersey16,8200.61×
Minnesota16,6941.08×
Missouri14,6730.84×
Colorado14,6300.86×
Michigan13,8260.49×
Ohio13,8210.42×
North Carolina13,1130.4×
Nevada10,7031.03×
Washington9,9990.46×
Virginia9,5250.36×
Maryland9,2440.5×
Idaho8,9151.65×
Tennessee7,8510.36×
Indiana7,4910.38×
Wisconsin6,8450.42×
Connecticut6,5010.6×
Georgia6,2050.19×
Iowa5,2910.6×
South Carolina4,7820.29×
Louisiana3,9130.28×
Kentucky3,8600.29×
Alabama3,8230.25×
Oregon3,7100.3×
Montana3,4871.16×
New Hampshire3,2690.77×
Kansas2,8850.34×
Maine2,7380.71×
Rhode Island2,7310.79×
Oklahoma2,6260.22×
Mississippi2,5960.29×
Wyoming2,5461.59×
Nebraska2,4790.46×
New Mexico2,0000.37×
Arkansas1,8510.21×
North Dakota1,7840.8×
Washington, District of Columbia1,7160.53×
West Virginia1,7130.34×
Hawaii1,6560.36×
Delaware1,5920.53×
Alaska1,3900.6×
South Dakota1,3630.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Utah Hockey Club audience
BrandAffinityCategory
Aaron Rodgers12.33×Sports
Capital One5.95×Business & Career
Google Maps5.54×Internet & Social Media
Ice Hockey World Championships16.58×Sports
Autism Awareness11.22×Health
Diabetes mellitus awareness7.48×Health
Indeed.com4.13×Business & Career
CarGurus5.64×Cars & Mobility
Singer-songwriter3.61×Music & Radio
Microblogging7.76×Technology & Electronics
Luka Dončić9.14×Sports
Kia Sportage16.78×Cars & Mobility
Enterprise Rent-A-Car4.82×Cars & Mobility
Circle K5.54×Shopping
Bruce Willis5.65×Movies & TV
AccuWeather5×Home & Garden
Beetlejuice3.66×Movies & TV
Google News4.37×News
Income tax8.02×Business & Career
Diane Keaton4.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Utah Hockey Club audience
TraitClusterScore
Sports ActivityPOWER1.19
Early Adopter MentalityPOWER1.14
Risk AppetiteTHRILL1.12
SustainabilityBALANCE1.09
PatriotismCONSERVATISM1.05
ExtroversionTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Utah Hockey Club
CountryShare
United States72.2%
Canada16.7%
China3.2%

See Utah Hockey Club audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Utah Hockey Club have in United States?

Utah Hockey Club has an estimated audience of 1,079,327 people in United States, concentrated in Utah and California.

What is the gender split and age of Utah Hockey Club fans?

41.5% of Utah Hockey Club fans are female, 58.5% are male, with an average age of 37.4 years.

Which brands do Utah Hockey Club fans like most?

Utah Hockey Club fans show strongest brand affinity for Aaron Rodgers (12.33×), Capital One (5.95×), and Google Maps (5.54×) over the country average.

Where do Utah Hockey Club fans live in United States?

Utah Hockey Club fans in United States are most concentrated in Utah (reach 218,539), California (reach 36,052), and New York (reach 33,713). These three regions account for the largest share of the active audience.

What other brands do Utah Hockey Club fans also like?

Beyond Utah Hockey Club itself, the audience over-indexes on Capital One (5.95×), Google Maps (5.54×), Ice Hockey World Championships (16.58×), and Autism Awareness (11.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Utah Hockey Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.