Rascasse Audience Intelligence

Utah Hockey Club Audience in United States

A data profile of the people who buy, follow and care about Utah Hockey Club in United States — modelled from more than twelve digital signal sources. Utah Hockey Club has an estimated audience of 481,380 people in United States.

#91among Ice hockey in United States#599among Team in United States#3655in Sports

The average Utah Hockey Club fan in United States is 37.1 years old, more male, and lives primarily in Utah.

The audience is concentrated in Utah, California, New York.

Top brand affinities include Ice Hockey World Championships, NHL, Max Verstappen, with strongest over-indexing on Ice Hockey World Championships (13.55× the country average).

Demographically, the Utah Hockey Club audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Utah Hockey Club fan in United States is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Ice Hockey World Championships.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Utah Hockey Club profile in United States.

Audience size
481K
in United States
Gender
41.7%♀
58.3% male
Age
37.1
average years
Country rank
#37496
Team in United States
Fig. 01

Search interest · 12-month trend

-89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Utah Hockey Club fans

41.7% are female, 58.3% are male, average age 37.1.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Utah Hockey Club audience in United States
MetricValue
Female41.7%
Male58.3%
Average age37.1
Estimated audience size481,380
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Utah Hockey Club audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

64.3%

of the worldwide Utah Hockey Club audience comes from United States.

Worldwide audience distribution share by country for Utah Hockey Club
CountryShare
United States64.3%
Canada14.4%
China6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Utah Hockey Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Utah Hockey Club fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K22.50×
02Wyoming~3K1.85×
03Idaho~9K1.70×
04Montana~4K1.24×
05Minnesota~20K1.04×
06Arizona~20K1.02×
07Nevada~10K1.02×
08North Dakota~2K0.88×
09Colorado~10K0.83×
10Missouri~10K0.82×
11Rhode Island~3K0.82×
12New Hampshire~3K0.79×
13Massachusetts~20K0.76×
14Maine~3K0.73×
15Pennsylvania~30K0.72×
16Alaska~2K0.68×
17South Dakota~2K0.61×
18Connecticut~6K0.60×
19Iowa~5K0.60×
20New Jersey~20K0.58×
21Delaware~2K0.57×
22Washington, District of Columbia~2K0.56×
23Illinois~20K0.55×
24New York~30K0.52×
25Michigan~10K0.49×
26Maryland~9K0.49×
27Nebraska~3K0.49×
28Washington~10K0.46×
29Wisconsin~7K0.43×
30New Mexico~2K0.42×
31Hawaii~2K0.42×
32Ohio~10K0.41×
33West Virginia~2K0.41×
34North Carolina~10K0.39×
35Florida~30K0.38×
36Indiana~7K0.38×
37Tennessee~8K0.37×
38Kansas~3K0.37×
39Virginia~9K0.35×
40Mississippi~3K0.35×
41Oregon~4K0.33×
42South Carolina~5K0.31×
43Louisiana~4K0.31×
44Kentucky~4K0.31×
45California~30K0.29×
46Alabama~4K0.29×
47Arkansas~2K0.28×
48Oklahoma~3K0.26×
49Texas~20K0.23×
50Georgia~7K0.21×
Fig. 06

Affinity by region

Affinity by region — Utah Hockey Club, United States
0.21×1.00×22.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Utah Hockey Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Utah Hockey Club audience
#·InterestCategoryAffinity×
01Ice Hockey World ChampionshipsSports13.55×
02Bauer HockeySports9.58×
03Montreal CanadiensSports5.34×
04Max VerstappenSports5.30×
05NHLSports3.50×
06Buffalo SabresSports3.46×
07Stanley CupSports3.34×
08Colorado AvalancheSports3.25×
09Dallas StarsSports3.25×
10Pittsburgh PenguinsSports2.93×
11Detroit Red WingsSports2.92×
12Aaron RodgersSports2.68×
13Men's WearhouseFashion & Accessoires2.60×
14Ice hockeySports2.26×
15San Francisco 49ersSports2.08×
16Seattle MarinersSports1.88×
17Anime conventionLiterature1.75×
18Sustainable energyHome & Garden1.70×
19InnovationBusiness & Career1.57×
20Renewable energyBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Utah Hockey Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Utah Hockey Club audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
Convenience OrientationPREMIUM1.28×
Risk AppetiteTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Utah Hockey Club audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
CreativityOPEN0.89×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Utah Hockey Club have in United States?

Utah Hockey Club has an estimated audience of 481,380 people in United States, concentrated in Utah and California.

02

What is the gender split and age of Utah Hockey Club fans?

41.7% of Utah Hockey Club fans are female, 58.3% are male, with an average age of 37.1 years.

03

Which brands do Utah Hockey Club fans like most?

Utah Hockey Club fans show strongest brand affinity for Ice Hockey World Championships (13.55×), NHL (3.5×), and Max Verstappen (5.3×) over the country average.

04

Where do Utah Hockey Club fans live in United States?

Utah Hockey Club fans in United States are most concentrated in Utah (reach ~200K), California (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Utah Hockey Club fans also like?

Beyond Utah Hockey Club itself, the audience over-indexes on NHL (3.5×), Max Verstappen (5.3×), Ice hockey (2.26×), and Montreal Canadiens (5.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Utah Hockey Club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Utah Hockey Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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