Utah Hockey Club Audience in United States

Utah Hockey Club logo

Utah Hockey Club has an estimated audience of 1,079,327 people in United States. 41.5% are female, 58.5% are male, average age 37.4. Top regions: Utah, California, New York. Top brand affinities: Minnesota, Alaska, Nebraska, Elsword, Justice.

The average Utah Hockey Club fan in United States is 37.4 years old, more male, and lives primarily in Utah. The audience is concentrated in Utah, California, New York. Top brand affinities include Minnesota, Alaska, Nebraska, with strongest over-indexing on Minnesota (3.03× the country average). Demographically, the Utah Hockey Club audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Utah Hockey Club fans

Demographic split for Utah Hockey Club audience in United States
MetricValue
Female41.5%
Male58.5%
Average age37.4
Estimated audience size1,079,327

Audience persona

The typical Utah Hockey Club fan in United States is more male, around 37.4 years old, with strong Sports Activity tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Utah Hockey Club in United States
RegionReachAffinity
Utah218,53922.61×
California36,0520.3×
New York33,7130.56×
Florida28,2970.39×
Pennsylvania27,1710.75×
Texas22,0160.24×
Illinois21,0310.58×
Arizona18,1620.82×
Massachusetts16,8490.79×
New Jersey16,8200.61×
Minnesota16,6941.08×
Missouri14,6730.84×
Colorado14,6300.86×
Michigan13,8260.49×
Ohio13,8210.42×
North Carolina13,1130.4×
Nevada10,7031.03×
Washington9,9990.46×
Virginia9,5250.36×
Maryland9,2440.5×
Idaho8,9151.65×
Tennessee7,8510.36×
Indiana7,4910.38×
Wisconsin6,8450.42×
Connecticut6,5010.6×
Georgia6,2050.19×
Iowa5,2910.6×
South Carolina4,7820.29×
Louisiana3,9130.28×
Kentucky3,8600.29×
Alabama3,8230.25×
Oregon3,7100.3×
Montana3,4871.16×
New Hampshire3,2690.77×
Kansas2,8850.34×
Maine2,7380.71×
Rhode Island2,7310.79×
Oklahoma2,6260.22×
Mississippi2,5960.29×
Wyoming2,5461.59×
Nebraska2,4790.46×
New Mexico2,0000.37×
Arkansas1,8510.21×
North Dakota1,7840.8×
Washington, District of Columbia1,7160.53×
West Virginia1,7130.34×
Hawaii1,6560.36×
Delaware1,5920.53×
Alaska1,3900.6×
South Dakota1,3630.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Utah Hockey Club audience
BrandAffinityCategory
Minnesota3.03×Travel & Leisure
Alaska2.47×Travel & Leisure
Nebraska3.23×Travel & Leisure
Elsword16.78×Games
Justice2.78×Politics & Society
Goop4.98×Internet & Social Media
Sinaloa3.38×Travel & Leisure
Grinch3.3×Movies & TV
Governor of Michigan5.83×Politics & Society
Vocal harmony3.5×Music & Radio
Pro-Ject3.1×Music & Radio
JDSU2.28×Business & Career
Wok4.56×Food & Beverages
Google Analytics3.38×Internet & Social Media
Sailor3.27×Travel & Leisure
Staycation1.96×Home & Garden
Kerala3.7×Travel & Leisure
Google Home3.39×Technology & Electronics
Home staging2.66×Home & Garden
headspace4.69×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Utah Hockey Club audience
TraitClusterScore
Sports ActivityPOWER1.19
Early Adopter MentalityPOWER1.14
Risk AppetiteTHRILL1.12
SustainabilityBALANCE1.09
PatriotismCONSERVATISM1.05
ExtroversionTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Utah Hockey Club
CountryShare
United States72.2%
Canada16.7%
China3.2%

See Utah Hockey Club audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Utah Hockey Club have in United States?

Utah Hockey Club has an estimated audience of 1,079,327 people in United States, concentrated in Utah and California.

What is the gender split and age of Utah Hockey Club fans?

41.5% of Utah Hockey Club fans are female, 58.5% are male, with an average age of 37.4 years.

Which brands do Utah Hockey Club fans like most?

Utah Hockey Club fans show strongest brand affinity for Minnesota (3.03×), Alaska (2.47×), and Nebraska (3.23×) over the country average.

Where do Utah Hockey Club fans live in United States?

Utah Hockey Club fans in United States are most concentrated in Utah (reach 218,539), California (reach 36,052), and New York (reach 33,713). These three regions account for the largest share of the active audience.

What other brands do Utah Hockey Club fans also like?

Beyond Utah Hockey Club itself, the audience over-indexes on Alaska (2.47×), Nebraska (3.23×), Elsword (16.78×), and Justice (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Utah Hockey Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.