Veterans Audience in United States
Veterans has an estimated audience of 17,455,002 people in United States. 40.8% are female, 59.2% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Elsword, Israel, Cam Ward, nbc chicago.
The average Veterans fan in United States is 43.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Elsword, Israel, with strongest over-indexing on Urban Outfitters (4.45× the country average). Demographically, the Veterans audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: TV series
Demographics of Veterans fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 43.8 |
| Estimated audience size | 17,455,002 |
Audience persona
The typical Veterans fan in United States is more male, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,033,837 | 1.06× |
| Texas | 1,671,156 | 1.11× |
| Florida | 1,407,609 | 1.19× |
| New York | 929,013 | 0.95× |
| Georgia | 639,476 | 1.19× |
| Pennsylvania | 576,068 | 0.98× |
| North Carolina | 568,951 | 1.08× |
| Virginia | 553,170 | 1.3× |
| Ohio | 529,722 | 0.99× |
| Illinois | 507,440 | 0.87× |
| Michigan | 455,424 | 1× |
| New Jersey | 409,617 | 0.92× |
| Washington | 373,202 | 1.07× |
| Tennessee | 367,330 | 1.05× |
| Arizona | 347,470 | 0.97× |
| Massachusetts | 337,334 | 0.98× |
| Maryland | 324,702 | 1.08× |
| Indiana | 318,938 | 1× |
| Missouri | 278,665 | 0.99× |
| South Carolina | 268,989 | 1.02× |
| Louisiana | 268,739 | 1.19× |
| Alabama | 258,054 | 1.06× |
| Colorado | 250,387 | 0.91× |
| Wisconsin | 233,016 | 0.89× |
| Minnesota | 225,232 | 0.9× |
| Kentucky | 222,682 | 1.02× |
| Oklahoma | 215,211 | 1.11× |
| Oregon | 196,484 | 0.98× |
| Nevada | 185,216 | 1.1× |
| Mississippi | 162,034 | 1.13× |
| Connecticut | 158,094 | 0.9× |
| Arkansas | 149,804 | 1.04× |
| Kansas | 137,765 | 1× |
| Iowa | 128,977 | 0.9× |
| Utah | 125,052 | 0.8× |
| Nebraska | 88,250 | 1.01× |
| Hawaii | 87,219 | 1.16× |
| Idaho | 87,144 | 1× |
| New Mexico | 84,326 | 0.96× |
| West Virginia | 80,298 | 0.99× |
| Washington, District of Columbia | 67,080 | 1.28× |
| Maine | 60,268 | 0.96× |
| New Hampshire | 59,206 | 0.86× |
| Rhode Island | 47,468 | 0.85× |
| Delaware | 44,781 | 0.93× |
| Montana | 42,761 | 0.88× |
| South Dakota | 37,857 | 0.94× |
| North Dakota | 34,037 | 0.95× |
| Alaska | 32,202 | 0.86× |
| Wyoming | 22,917 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 4.45× | Shopping |
| Elsword | 27.27× | Games |
| Israel | 3.04× | Travel & Leisure |
| Cam Ward | 3.96× | Sports |
| nbc chicago | 5.5× | Movies & TV |
| Jeep Wagoneer | 4.28× | Cars & Mobility |
| Grinch | 2.97× | Movies & TV |
| Grammarly | 3.27× | Business & Career |
| Home staging | 3.63× | Home & Garden |
| Halsey, Oregon | 5.75× | Travel & Leisure |
| Captain America (1990 film) | 2.94× | Movies & TV |
| Monogram | 2.44× | Home & Garden |
| Kendra Scott | 1.67× | Fashion & Accessoires |
| Wikia | 1.68× | Internet & Social Media |
| Jesse Plemons | 1.65× | Movies & TV |
| Nebraska Cornhuskers football | 1.71× | Sports |
| Birthday Gifts | 1.51× | Kids & Family |
| Vocal harmony | 2.09× | Music & Radio |
| Hog Hunting | 1.56× | Sports |
| Keith Stanfield | 2.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.42 |
| Individualism | JOY | 1.33 |
| Need for Security | CONSERVATISM | 1.3 |
| Risk Appetite | THRILL | 1.21 |
| Extroversion | THRILL | 1.11 |
| Family Orientation | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.8% |
| United Kingdom | 5.3% |
| Japan | 3.6% |
See Veterans audiences in other countries
More TV series audiences in United States
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- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
Frequently asked questions
How many fans does Veterans have in United States?
Veterans has an estimated audience of 17,455,002 people in United States, concentrated in California and Texas.
What is the gender split and age of Veterans fans?
40.8% of Veterans fans are female, 59.2% are male, with an average age of 43.8 years.
Which brands do Veterans fans like most?
Veterans fans show strongest brand affinity for Urban Outfitters (4.45×), Elsword (27.27×), and Israel (3.04×) over the country average.
Where do Veterans fans live in United States?
Veterans fans in United States are most concentrated in California (reach 2,033,837), Texas (reach 1,671,156), and Florida (reach 1,407,609). These three regions account for the largest share of the active audience.
What other brands do Veterans fans also like?
Beyond Veterans itself, the audience over-indexes on Elsword (27.27×), Israel (3.04×), Cam Ward (3.96×), and nbc chicago (5.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Veterans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.