Rascasse Audience Intelligence

Veterans Audience in United States

A data profile of the people who buy, follow and care about Veterans in United States — modelled from more than twelve digital signal sources. Veterans has an estimated audience of 17,455,002 people in United States.

#25among TV series in United States#1332among Topic in United States#113in Politics & Society

The average Veterans fan in United States is 43.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Chuck Norris, Drudge Report, with strongest over-indexing on Donald Trump (1.65× the country average).

Demographically, the Veterans audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Veterans fan in United States is more male, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Donald Trump.

Category: Politics & Society · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veterans profile in United States.

Audience size
17.5M
in United States
Gender
40.8%♀
59.2% male
Age
43.8
average years
Country rank
#1945
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Veterans fans

40.8% are female, 59.2% are male, average age 43.8.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Veterans audience in United States
MetricValue
Female40.8%
Male59.2%
Average age43.8
Estimated audience size17,455,002
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Veterans audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3915%
40-4921%
50+36%
Fig. 04

Worldwide distribution

43.8%

of the worldwide Veterans audience comes from United States.

Worldwide audience distribution share by country for Veterans
CountryShare
United States43.8%
United Kingdom5.3%
Japan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veterans audience in United States is strongest.

Fig. 05

Top regions by affinity

Veterans fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~500K1.20×
02Louisiana~300K1.20×
03Oklahoma~200K1.20×
04Alabama~300K1.18×
05Mississippi~200K1.18×
06Washington, District of Columbia~60K1.18×
07Georgia~600K1.12×
08Kentucky~200K1.12×
09Florida~1.5M1.10×
10Arkansas~200K1.10×
11Texas~1.5M1.09×
12Hawaii~80K1.08×
13South Dakota~40K1.08×
14South Carolina~300K1.07×
15Nevada~200K1.07×
16New Mexico~90K1.06×
17West Virginia~90K1.06×
18Kansas~100K1.04×
19North Carolina~500K1.03×
20Idaho~90K1.02×
21Ohio~500K1.01×
22Maryland~300K1.01×
23Missouri~300K1.01×
24Nebraska~90K1.01×
25North Dakota~40K1.01×
26Wyoming~30K1.01×
27Arizona~400K1.00×
28Indiana~300K1.00×
29Washington~300K0.99×
30Tennessee~300K0.99×
31Maine~60K0.98×
32California~2M0.97×
33Michigan~400K0.97×
34Alaska~40K0.96×
35Pennsylvania~600K0.94×
36Montana~40K0.93×
37Iowa~100K0.92×
38Delaware~40K0.92×
39Massachusetts~300K0.91×
40New Jersey~400K0.90×
41Oregon~200K0.90×
42Connecticut~200K0.90×
43New Hampshire~60K0.90×
44Wisconsin~200K0.89×
45New York~900K0.88×
46Minnesota~200K0.88×
47Rhode Island~50K0.88×
48Illinois~500K0.86×
49Colorado~200K0.85×
50Utah~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Veterans, United States
0.80×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veterans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veterans audience
#·InterestCategoryAffinity×
01Eva GreenMovies & TV5.75×
02Drudge ReportSports3.78×
03Chuck NorrisMovies & TV3.22×
04PatriotismPolitics & Society2.84×
05New York PostNews2.70×
06Real propertyHome & Garden2.36×
07Fox News ChannelMovies & TV2.09×
08RetirementBusiness & Career1.99×
09Ace HardwareHome & Garden1.93×
10Discount TireShopping1.91×
11PhilanthropyArts & Culture1.82×
12Scooby-DooMovies & TV1.77×
13Charitable organizationPolitics & Society1.70×
14MenardsHome & Garden1.69×
15Hardware storeHome & Garden1.69×
16High schoolBusiness & Career1.68×
17Joe BidenPolitics & Society1.67×
18Donald TrumpPolitics & Society1.65×
19Nonprofit organizationPolitics & Society1.63×
20TraditionPolitics & Society1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veterans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veterans audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.87×
IndividualismJOY1.67×
Need for SecurityCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veterans audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Urban LifestyleOPEN0.84×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veterans have in United States?

Veterans has an estimated audience of 17,455,002 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Veterans fans?

40.8% of Veterans fans are female, 59.2% are male, with an average age of 43.8 years.

03

Which brands do Veterans fans like most?

Veterans fans show strongest brand affinity for Donald Trump (1.65×), Chuck Norris (3.22×), and Drudge Report (3.78×) over the country average.

04

Where do Veterans fans live in United States?

Veterans fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Veterans fans also like?

Beyond Veterans itself, the audience over-indexes on Chuck Norris (3.22×), Drudge Report (3.78×), Fox News Channel (2.09×), and Real property (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Veterans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Veterans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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