Rascasse Audience Intelligence

Vietnamese lotus tea Audience in United States

A data profile of the people who buy, follow and care about Vietnamese lotus tea in United States — modelled from more than twelve digital signal sources. Vietnamese lotus tea has an estimated audience of 291,795 people in United States.

#80among Beverage in United States#13596among Topic in United States#2529in Food & Beverages

The average Vietnamese lotus tea fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Feng shui, All Nippon Airways, Discount stores, with strongest over-indexing on Feng shui (25.76× the country average).

Demographically, the Vietnamese lotus tea audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vietnamese lotus tea fan in United States is balanced, around 36.2 years old, with strong Quality Awareness tendencies and a notable affinity for Feng shui.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vietnamese lotus tea profile in United States.

Audience size
292K
in United States
Gender
53.2%♀
46.8% male
Age
36.2
average years
Country rank
#49053
Topic in United States
Fig. 01

Search interest · 12-month trend

+127%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vietnamese lotus tea fans

53.2% are female, 46.8% are male, average age 36.2.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Vietnamese lotus tea audience in United States
MetricValue
Female53.2%
Male46.8%
Average age36.2
Estimated audience size291,795
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Vietnamese lotus tea audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3915%
40-4919%
50+16%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Vietnamese lotus tea audience comes from United States.

Worldwide audience distribution share by country for Vietnamese lotus tea
CountryShare
Vietnam67.0%
Japan13.1%
United States5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vietnamese lotus tea audience in United States is strongest.

Fig. 05

Top regions by affinity

Vietnamese lotus tea fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.63×
02North Dakota<1K1.25×
03Hawaii~2K1.23×
04Washington, District of Columbia~1K1.17×
05Nebraska~2K1.14×
06Montana<1K1.13×
07South Dakota<1K1.13×
08Maine~1K1.11×
09Arkansas~3K1.08×
10Pennsylvania~10K1.06×
11Iowa~3K1.06×
12West Virginia~1K1.06×
13Mississippi~3K1.05×
14Kansas~2K1.05×
15Delaware<1K1.04×
16New Mexico~2K1.03×
17Idaho~1K1.02×
18Rhode Island<1K1.02×
19Oklahoma~3K1.01×
20New Hampshire~1K1.01×
21Vermont<1K1.00×
22Louisiana~4K0.99×
23Utah~3K0.99×
24Kentucky~4K0.97×
25Connecticut~3K0.97×
26Nevada~3K0.97×
27Alabama~4K0.96×
28Wisconsin~4K0.95×
29Oregon~3K0.95×
30Missouri~4K0.94×
31South Carolina~4K0.94×
32Minnesota~4K0.92×
33Washington~5K0.91×
34Tennessee~5K0.91×
35Indiana~5K0.91×
36Maryland~5K0.90×
37Colorado~4K0.90×
38Arizona~5K0.89×
39Massachusetts~5K0.88×
40Michigan~7K0.87×
41New Jersey~6K0.87×
42Ohio~8K0.86×
43Virginia~6K0.86×
44Georgia~8K0.85×
45North Carolina~7K0.85×
46Illinois~8K0.84×
47Florida~20K0.78×
48New York~10K0.77×
49California~20K0.75×
50Texas~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Vietnamese lotus tea, United States
0.73×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vietnamese lotus tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vietnamese lotus tea audience
#·InterestCategoryAffinity×
01Feng shuiHealth25.76×
02All Nippon AirwaysTravel & Leisure18.23×
03Cathay PacificTravel & Leisure14.91×
04Japan AirlinesTravel & Leisure11.98×
05Turkish AirlinesTravel & Leisure10.15×
06H&MShopping5.15×
07Discount storesShopping4.65×
08LexusCars & Mobility4.44×
09Renewable energyBusiness & Career4.34×
10Home automationTechnology & Electronics4.23×
11First class travelTravel & Leisure4.14×
12Shopping mallsShopping3.69×
13Mortgage loansBusiness & Career3.29×
14Tablet computersTechnology & Electronics2.93×
15IKEAHome & Garden2.43×
16T-MobileTechnology & Electronics2.36×
17FragrancesBeauty & Wellness2.27×
18WalgreensShopping2.18×
19FurnitureHome & Garden1.99×
20PinterestInternet & Social Media1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vietnamese lotus tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vietnamese lotus tea audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.56×
TravellingTHRILL3.32×
Price SensitivityPREMIUM3.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vietnamese lotus tea audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.40×
DIY MentalityTHRILL0.51×
ExtroversionTHRILL0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vietnamese lotus tea have in United States?

Vietnamese lotus tea has an estimated audience of 291,795 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vietnamese lotus tea fans?

53.2% of Vietnamese lotus tea fans are female, 46.8% are male, with an average age of 36.2 years.

03

Which brands do Vietnamese lotus tea fans like most?

Vietnamese lotus tea fans show strongest brand affinity for Feng shui (25.76×), All Nippon Airways (18.23×), and Discount stores (4.65×) over the country average.

04

Where do Vietnamese lotus tea fans live in United States?

Vietnamese lotus tea fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Vietnamese lotus tea fans also like?

Beyond Vietnamese lotus tea itself, the audience over-indexes on All Nippon Airways (18.23×), Discount stores (4.65×), H&M (5.15×), and Shopping malls (3.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Vietnamese lotus tea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnamese lotus tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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