Vietnamese lotus tea Audience in United States
Vietnamese lotus tea has an estimated audience of 291,795 people in United States. 53.2% are female, 46.8% are male, average age 36.2. Top regions: California, Texas, Pennsylvania. Top brand affinities: Minnesota, Combat sport, Natural rubber, Cachorros, Cachorros.
The average Vietnamese lotus tea fan in United States is 36.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Pennsylvania. Top brand affinities include Minnesota, Combat sport, Natural rubber, with strongest over-indexing on Minnesota (4.22× the country average). Demographically, the Vietnamese lotus tea audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 36 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Vietnamese lotus tea fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 36.2 |
| Estimated audience size | 291,795 |
Audience persona
The typical Vietnamese lotus tea fan in United States is balanced, around 36.2 years old, with strong Travelling tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 13,044 | 0.41× |
| Texas | 4,796 | 0.19× |
| Pennsylvania | 4,673 | 0.48× |
| Louisiana | 4,130 | 1.1× |
| Arkansas | 4,127 | 1.72× |
| Oklahoma | 4,036 | 1.25× |
| Kentucky | 3,972 | 1.09× |
| Alaska | 3,827 | 6.13× |
| Iowa | 3,736 | 1.55× |
| Florida | 3,689 | 0.19× |
| Tennessee | 3,663 | 0.63× |
| South Carolina | 3,636 | 0.83× |
| Indiana | 3,543 | 0.66× |
| Kansas | 3,542 | 1.54× |
| Missouri | 3,431 | 0.73× |
| Hawaii | 3,383 | 2.7× |
| New York | 3,362 | 0.21× |
| North Carolina | 3,295 | 0.38× |
| Ohio | 3,281 | 0.37× |
| Georgia | 3,268 | 0.36× |
| Michigan | 3,266 | 0.43× |
| Arizona | 3,129 | 0.53× |
| Nebraska | 3,094 | 2.11× |
| Connecticut | 3,089 | 1.06× |
| Nevada | 3,068 | 1.09× |
| Oregon | 3,029 | 0.91× |
| Utah | 3,011 | 1.15× |
| Virginia | 2,991 | 0.42× |
| Maryland | 2,976 | 0.59× |
| New Jersey | 2,969 | 0.4× |
| Illinois | 2,922 | 0.3× |
| Minnesota | 2,903 | 0.69× |
| Massachusetts | 2,873 | 0.5× |
| Washington | 2,805 | 0.48× |
| Colorado | 2,797 | 0.61× |
| Washington, District of Columbia | 1,973 | 2.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 4.22× | Travel & Leisure |
| Combat sport | 2.05× | Sports |
| Natural rubber | 2.57× | Cars & Mobility |
| Cachorros | 14.39× | Pets & Animals |
| Cachorros | 14.23× | Pets & Animals |
| Redemption (theology) | 7.86× | Politics & Society |
| Sears | 3.33× | Shopping |
| Mothercare | 2.58× | Kids & Family |
| Cadmium | 5.39× | Business & Career |
| Grand Prairie, Texas | 2.57× | Travel & Leisure |
| Notre Dame Fighting Irish football | 1.67× | Sports |
| Lebanese cuisine | 2.48× | Food & Beverages |
| Dental hygienist | 2.15× | Health |
| Italian Market, Philadelphia | 4× | |
| Northrop Grumman | 1.84× | Business & Career |
| Asajj Ventress | 3.56× | Movies & TV |
| Academy Award for Best Film Editing | 3.55× | Movies & TV |
| Wizards of Waverly Place | 1.6× | Movies & TV |
| Tuscany | 1.55× | Travel & Leisure |
| Highland games | 1.95× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.29 |
| Quality Awareness | PREMIUM | 1.72 |
| Sports Activity | POWER | 1.26 |
| Price Sensitivity | PREMIUM | 1.21 |
| Luxury Orientation | PREMIUM | 1.12 |
| Creativity | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 67.0% |
| Japan | 13.1% |
| United States | 5.5% |
See Vietnamese lotus tea audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
Frequently asked questions
How many fans does Vietnamese lotus tea have in United States?
Vietnamese lotus tea has an estimated audience of 291,795 people in United States, concentrated in California and Texas.
What is the gender split and age of Vietnamese lotus tea fans?
53.2% of Vietnamese lotus tea fans are female, 46.8% are male, with an average age of 36.2 years.
Which brands do Vietnamese lotus tea fans like most?
Vietnamese lotus tea fans show strongest brand affinity for Minnesota (4.22×), Combat sport (2.05×), and Natural rubber (2.57×) over the country average.
Where do Vietnamese lotus tea fans live in United States?
Vietnamese lotus tea fans in United States are most concentrated in California (reach 13,044), Texas (reach 4,796), and Pennsylvania (reach 4,673). These three regions account for the largest share of the active audience.
What other brands do Vietnamese lotus tea fans also like?
Beyond Vietnamese lotus tea itself, the audience over-indexes on Combat sport (2.05×), Natural rubber (2.57×), Cachorros (14.39×), and Cachorros (14.23×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vietnamese lotus tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.