Warranty Audience in United States

Warranty logo

Warranty has an estimated audience of 1,256,872 people in United States. 27.1% are female, 72.9% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: O'Reilly Auto Parts, AutoZone, Home warranty, Advance Auto Parts, Risk management.

The average Warranty fan in United States is 44.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include O'Reilly Auto Parts, AutoZone, Home warranty, with strongest over-indexing on O'Reilly Auto Parts (10.02× the country average). Demographically, the Warranty audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Warranty fans

Demographic split for Warranty audience in United States
MetricValue
Female27.1%
Male72.9%
Average age44.4
Estimated audience size1,256,872

Audience persona

The typical Warranty fan in United States is more male, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for O'Reilly Auto Parts.

Top regions in United States

Top regions ranked by reach for Warranty in United States
RegionReachAffinity
California144,3431.04×
Texas117,0751.08×
Florida99,5031.17×
New York66,4330.95×
Illinois41,8051×
Georgia40,9731.06×
Pennsylvania39,8460.94×
North Carolina38,8091.03×
Ohio36,8270.95×
Michigan35,6701.09×
Virginia31,7591.04×
Arizona29,4231.15×
New Jersey28,8210.9×
Washington26,3741.05×
Tennessee25,5541.01×
Massachusetts23,5310.95×
Indiana21,8180.95×
Missouri20,4021.01×
Colorado19,9371.01×
Wisconsin19,3171.02×
South Carolina19,1201.01×
Maryland18,5990.86×
Alabama18,0381.03×
Minnesota17,2590.96×
Louisiana16,9561.05×
Oregon15,8641.1×
Kentucky14,5180.92×
Oklahoma14,4871.04×
Utah12,5581.12×
Connecticut12,4800.99×
Nevada12,3931.02×
Iowa11,2891.09×
Arkansas10,8911.05×
Kansas10,7451.08×
Mississippi9,8400.95×
Idaho7,3761.17×
Nebraska6,4451.02×
New Mexico5,6960.9×
New Hampshire5,6551.14×
Maine5,3651.19×
West Virginia4,9250.84×
Hawaii4,8400.9×
Montana3,4580.99×
Rhode Island3,2860.82×
Delaware2,9560.85×
Washington, District of Columbia2,8830.76×
South Dakota2,7470.95×
Alaska2,5350.94×
North Dakota2,4310.94×
Vermont2,2761.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Warranty audience
BrandAffinityCategory
O'Reilly Auto Parts10.02×Cars & Mobility
AutoZone6.03×Cars & Mobility
Home warranty33.02×Business & Career
Advance Auto Parts6.97×Cars & Mobility
Risk management6.89×Business & Career
Traffic7.98×Cars & Mobility
CarGurus5.75×Cars & Mobility
Pilot Flying J8.83×Cars & Mobility
Automotive design6.93×Business & Career
Carvana5.81×Cars & Mobility
Land use6.2×Home & Garden
Contract5.45×Business & Career
Controlled-access highway8.54×Travel & Leisure
Private transport8.68×Cars & Mobility
Auto mechanic5.28×Cars & Mobility
Rent-A-Center8.13×Home & Garden
CarMax4.37×Cars & Mobility
Diesel fuel7.07×Cars & Mobility
Traffic congestion7.57×Cars & Mobility
Used car3.39×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Warranty audience
TraitClusterScore
Quality AwarenessPREMIUM53.42
Need for SecurityCONSERVATISM1.22
DIY MentalityTHRILL1.09
Career OrientationPOWER1.07
Early Adopter MentalityPOWER1.06
Price SensitivityPREMIUM0.96

Worldwide distribution

Worldwide audience distribution share by country for Warranty
CountryShare
United States43.3%
Japan8.9%
China6.5%

See Warranty audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Warranty have in United States?

Warranty has an estimated audience of 1,256,872 people in United States, concentrated in California and Texas.

What is the gender split and age of Warranty fans?

27.1% of Warranty fans are female, 72.9% are male, with an average age of 44.4 years.

Which brands do Warranty fans like most?

Warranty fans show strongest brand affinity for O'Reilly Auto Parts (10.02×), AutoZone (6.03×), and Home warranty (33.02×) over the country average.

Where do Warranty fans live in United States?

Warranty fans in United States are most concentrated in California (reach 144,343), Texas (reach 117,075), and Florida (reach 99,503). These three regions account for the largest share of the active audience.

What other brands do Warranty fans also like?

Beyond Warranty itself, the audience over-indexes on AutoZone (6.03×), Home warranty (33.02×), Advance Auto Parts (6.97×), and Risk management (6.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Warranty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.