Rascasse Audience Intelligence

Warranty Audience in United States

A data profile of the people who buy, follow and care about Warranty in United States — modelled from more than twelve digital signal sources. Warranty has an estimated audience of 1,256,872 people in United States.

#7904among Topic in United States#348in Shopping

The average Warranty fan in United States is 44.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include O'Reilly Auto Parts, AutoZone, Home warranty, with strongest over-indexing on O'Reilly Auto Parts (10.02× the country average).

Demographically, the Warranty audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Warranty fan in United States is more male, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for O'Reilly Auto Parts.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Warranty profile in United States.

Audience size
1.3M
in United States
Gender
27.1%♀
72.9% male
Age
44.4
average years
Country rank
#20186
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Warranty fans

27.1% are female, 72.9% are male, average age 44.4.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Warranty audience in United States
MetricValue
Female27.1%
Male72.9%
Average age44.4
Estimated audience size1,256,872
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Warranty audience in United States
Age bracketShare%
16-199%
20-2913%
30-3922%
40-4928%
50+28%
Fig. 04

Worldwide distribution

41.8%

of the worldwide Warranty audience comes from United States.

Worldwide audience distribution share by country for Warranty
CountryShare
United States41.8%
Japan8.8%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Warranty audience in United States is strongest.

Fig. 05

Top regions by affinity

Warranty fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~7K1.19×
02Maine~5K1.17×
03New Hampshire~6K1.14×
04Iowa~10K1.10×
05Florida~90K1.09×
06Arizona~30K1.09×
07Arkansas~10K1.09×
08Kansas~10K1.09×
09Utah~10K1.08×
10Louisiana~20K1.07×
11Montana~4K1.07×
12Oregon~20K1.06×
13Oklahoma~10K1.06×
14Alabama~20K1.05×
15North Dakota~3K1.05×
16Vermont~2K1.05×
17Michigan~30K1.04×
18South Dakota~3K1.04×
19North Carolina~40K1.03×
20Nebraska~6K1.03×
21Georgia~40K1.02×
22Missouri~20K1.02×
23South Carolina~20K1.02×
24Mississippi~10K1.02×
25Texas~100K1.01×
26Wisconsin~20K1.01×
27Alaska~3K1.01×
28Virginia~30K1.00×
29Tennessee~30K1.00×
30Indiana~20K0.99×
31Illinois~40K0.98×
32Washington~20K0.98×
33Nevada~10K0.98×
34Colorado~20K0.97×
35Minnesota~20K0.97×
36Connecticut~10K0.97×
37California~100K0.96×
38Kentucky~20K0.96×
39New Mexico~6K0.95×
40West Virginia~6K0.95×
41Hawaii~5K0.95×
42Pennsylvania~40K0.93×
43Ohio~40K0.93×
44Delaware~3K0.90×
45Massachusetts~20K0.89×
46Rhode Island~3K0.86×
47New York~60K0.84×
48New Jersey~30K0.84×
49Maryland~20K0.84×
50Washington, District of Columbia~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Warranty, United States
0.75×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Warranty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Warranty audience
#·InterestCategoryAffinity×
01Home warrantyBusiness & Career33.02×
02O'Reilly Auto PartsCars & Mobility10.02×
03Pilot Flying JCars & Mobility8.83×
04Private transportCars & Mobility8.68×
05Controlled-access highwayTravel & Leisure8.54×
06Rent-A-CenterHome & Garden8.13×
07TrafficCars & Mobility7.98×
08Traffic congestionCars & Mobility7.57×
09Diesel fuelCars & Mobility7.07×
10Advance Auto PartsCars & Mobility6.97×
11Automotive designBusiness & Career6.93×
12Risk managementBusiness & Career6.89×
13Land useHome & Garden6.20×
14AutoZoneCars & Mobility6.03×
15CarvanaCars & Mobility5.81×
16CarGurusCars & Mobility5.75×
17ContractBusiness & Career5.45×
18Auto mechanicCars & Mobility5.28×
19CarMaxCars & Mobility4.37×
20Papa John's PizzaFood & Beverages3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Warranty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Warranty audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.57×
PatriotismCONSERVATISM1.45×
Career OrientationPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Warranty audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.48×
MindfulnessBALANCE0.50×
Community OrientationOPEN0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Warranty have in United States?

Warranty has an estimated audience of 1,256,872 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Warranty fans?

27.1% of Warranty fans are female, 72.9% are male, with an average age of 44.4 years.

03

Which brands do Warranty fans like most?

Warranty fans show strongest brand affinity for O'Reilly Auto Parts (10.02×), AutoZone (6.03×), and Home warranty (33.02×) over the country average.

04

Where do Warranty fans live in United States?

Warranty fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Warranty fans also like?

Beyond Warranty itself, the audience over-indexes on AutoZone (6.03×), Home warranty (33.02×), Advance Auto Parts (6.97×), and Risk management (6.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Warranty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Warranty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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