Washington (state) Audience in United States
Washington (state) has an estimated audience of 9,115,307 people in United States. 54.3% are female, 45.7% are male, average age 36.5. Top brand affinities: Consequence (rapper), Nasal cavity, Julio Cesar Chavez Jr., Jonathan Davis, Graham Greene (actor).
Top brand affinities include Consequence (rapper), Nasal cavity, Julio Cesar Chavez Jr., with strongest over-indexing on Consequence (rapper) (1.97× the country average). Demographically, the Washington (state) audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Sports Activity.
Category: Travel & Leisure · Type: POI
Demographics of Washington (state) fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 36.5 |
| Estimated audience size | 9,115,307 |
Audience persona
The typical Washington (state) fan in United States is balanced, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for Consequence (rapper).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Consequence (rapper) | 1.97× | Music & Radio |
| Nasal cavity | 2.49× | Health |
| Julio Cesar Chavez Jr. | 2.05× | Sports |
| Jonathan Davis | 2.53× | Music & Radio |
| Graham Greene (actor) | 1.58× | |
| Ken Griffey Jr. | 1.73× | Sports |
| John Key | 4.98× | Politics & Society |
| Temple Grandin | 1.53× | Literature |
| Grover Cleveland | 1.67× | Politics & Society |
| Otto Graham | 3.57× | Sports |
| Fernando Valenzuela | 1.97× | Sports |
| Shelby Foote | 2.11× | Literature |
| The Radiators (American band) | 4.4× | Music & Radio |
| Bulacan | 2.49× | Travel & Leisure |
| New York Harbor | 1.83× | Travel & Leisure |
| Cal Ripken, Jr. | 2.18× | Sports |
| Hypothec | 1.63× | Business & Career |
| JC Whitney | 2.19× | Shopping |
| Cadena SER | 2.06× | Music & Radio |
| Bruklinas | 2.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.09 |
| Sports Activity | POWER | 1.79 |
| Luxury Orientation | PREMIUM | 1.44 |
| Travelling | THRILL | 1.34 |
| Pet Ownership | JOY | 1.33 |
| Mindfulness | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.7% |
| Brazil | 4.0% |
| Canada | 2.8% |
See Washington (state) audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Washington (state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.