Rascasse Audience Intelligence

Washington (state) Audience in United States

A data profile of the people who buy, follow and care about Washington (state) in United States — modelled from more than twelve digital signal sources. Washington (state) has an estimated audience of 9,115,307 people in United States.

#243among POI in United States#341in Travel & Leisure

The average Washington (state) fan in United States is 36.5 years old, balanced, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Trader Joe's, Seattle Seahawks, New England Patriots, with strongest over-indexing on Trader Joe's (1.64× the country average).

Demographically, the Washington (state) audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washington (state) fan in United States is balanced, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for Trader Joe's.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington (state) profile in United States.

Audience size
9.1M
in United States
Gender
54.3%♀
45.7% male
Age
36.5
average years
Country rank
#3926
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington (state) fans

54.3% are female, 45.7% are male, average age 36.5.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Washington (state) audience in United States
MetricValue
Female54.3%
Male45.7%
Average age36.5
Estimated audience size9,115,307
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Washington (state) audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

85.7%

of the worldwide Washington (state) audience comes from United States.

Worldwide audience distribution share by country for Washington (state)
CountryShare
United States85.7%
Brazil4.0%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington (state) audience in United States is strongest.

Fig. 05

Top regions by affinity

Washington (state) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~1M6.39×
02Oregon~100K1.31×
03Hawaii~50K1.31×
04Virginia~300K1.23×
05Alaska~20K1.23×
06Montana~30K1.20×
07Idaho~50K1.18×
08Washington, District of Columbia~30K1.12×
09Utah~90K1.10×
10Maryland~200K1.09×
11South Dakota~20K1.07×
12Arizona~200K0.99×
13North Dakota~20K0.98×
14Nevada~80K0.95×
15Texas~700K0.93×
16North Carolina~300K0.93×
17Colorado~100K0.92×
18Mississippi~70K0.91×
19New Mexico~40K0.91×
20Iowa~60K0.86×
21California~900K0.85×
22Nebraska~40K0.85×
23West Virginia~40K0.85×
24Florida~500K0.84×
25Georgia~200K0.84×
26Oklahoma~80K0.84×
27Connecticut~80K0.84×
28Arkansas~60K0.84×
29New Jersey~200K0.83×
30Indiana~100K0.82×
31Maine~30K0.82×
32Delaware~20K0.82×
33Vermont~10K0.82×
34Minnesota~100K0.81×
35Kentucky~90K0.81×
36Kansas~60K0.81×
37Tennessee~100K0.80×
38Pennsylvania~200K0.79×
39South Carolina~100K0.78×
40Illinois~200K0.77×
41Massachusetts~100K0.77×
42Rhode Island~20K0.77×
43New York~400K0.76×
44Ohio~200K0.76×
45Louisiana~90K0.76×
46New Hampshire~30K0.76×
47Missouri~100K0.74×
48Alabama~90K0.70×
49Wisconsin~90K0.66×
50Michigan~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Washington (state), United States
0.65×1.00×6.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington (state) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington (state) audience
#·InterestCategoryAffinity×
01Toronto Maple LeafsSports2.81×
02Washington CapitalsSports2.60×
03Los Angeles ClippersSports2.28×
04Seattle SeahawksSports1.96×
05Non-alcoholic beverageFood & Beverages1.90×
06New York KnicksSports1.86×
07Minnesota WildSports1.85×
08Washington WizardsSports1.74×
09Toronto RaptorsSports1.74×
10Standup paddleboardingSports1.73×
11Trader Joe'sShopping1.64×
12New Orleans SaintsSports1.63×
13New England PatriotsSports1.60×
14Philadelphia EaglesSports1.58×
15EspressoFood & Beverages1.56×
16St. Louis CardinalsSports1.54×
17Chicago BearsSports1.52×
18Kansas City ChiefsSports1.52×
19Rail transportTravel & Leisure1.51×
20Las Vegas RaidersSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington (state) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington (state) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.42×
Career OrientationPOWER1.30×
Sports ActivityPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington (state) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
Social Media UsageJOY0.75×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington (state) have in United States?

Washington (state) has an estimated audience of 9,115,307 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Washington (state) fans?

54.3% of Washington (state) fans are female, 45.7% are male, with an average age of 36.5 years.

03

Which brands do Washington (state) fans like most?

Washington (state) fans show strongest brand affinity for Trader Joe's (1.64×), Seattle Seahawks (1.96×), and New England Patriots (1.6×) over the country average.

04

Where do Washington (state) fans live in United States?

Washington (state) fans in United States are most concentrated in Washington (reach ~1M), California (reach ~900K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Washington (state) fans also like?

Beyond Washington (state) itself, the audience over-indexes on Seattle Seahawks (1.96×), New England Patriots (1.6×), Chicago Bears (1.52×), and New York Knicks (1.86×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Washington (state) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington (state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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