Westlaw Audience in United States

Westlaw logo

Westlaw has an estimated audience of 1,100,091 people in United States. 42.0% are female, 58.0% are male, average age 45.9. Top regions: California, New York, Florida. Top brand affinities: Google Maps, Indeed.com, CarGurus, Capital One, Enterprise Rent-A-Car.

The average Westlaw fan in United States is 45.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Google Maps, Indeed.com, CarGurus, with strongest over-indexing on Google Maps (7.03× the country average). Demographically, the Westlaw audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Publishing

Demographics of Westlaw fans

Demographic split for Westlaw audience in United States
MetricValue
Female42.0%
Male58.0%
Average age45.9
Estimated audience size1,100,091

Audience persona

The typical Westlaw fan in United States is more male, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Westlaw in United States
RegionReachAffinity
California125,4001.04×
New York109,4361.78×
Florida86,7411.16×
Texas74,0780.78×
Illinois40,6681.11×
Pennsylvania36,3810.98×
Georgia29,8400.88×
Massachusetts29,0281.34×
Louisiana27,9051.97×
Virginia27,2411.02×
New Jersey22,7270.81×
Washington, District of Columbia21,7796.59×
Michigan20,7420.72×
Ohio20,5130.61×
Maryland19,9251.05×
Missouri19,6361.11×
North Carolina18,5690.56×
Tennessee17,0380.77×
Colorado16,3830.94×
Washington14,7720.67×
Minnesota13,8970.88×
Indiana13,6910.68×
Alabama13,1060.85×
Arizona12,9760.58×
Connecticut12,3191.12×
Oklahoma11,9700.98×
South Carolina11,9490.72×
Wisconsin11,4750.69×
Kentucky11,2420.82×
Oregon9,8780.78×
Mississippi8,0720.89×
Arkansas7,9530.88×
Iowa7,8630.87×
Nevada6,1170.57×
Kansas5,8590.68×
Utah5,5130.56×
New Mexico4,5990.83×
Nebraska4,5620.83×
Hawaii4,4550.94×
Idaho4,3930.8×
West Virginia4,3800.85×
Delaware3,0100.99×
Rhode Island2,9510.84×
Maine2,4810.63×
Montana2,4300.8×
Alaska2,1900.93×
Vermont2,1641.12×
New Hampshire2,0920.48×
South Dakota2,0830.82×
Wyoming1,9621.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Westlaw audience
BrandAffinityCategory
Google Maps7.03×Internet & Social Media
Indeed.com6.76×Business & Career
CarGurus7.1×Cars & Mobility
Capital One4.64×Business & Career
Enterprise Rent-A-Car4.69×Cars & Mobility
Diabetes mellitus awareness4.97×Health
Autism Awareness6.93×Health
Charles Leclerc12.51×Sports
Circle K4.66×Shopping
AutoZone2.58×Cars & Mobility
Singer-songwriter2.56×Music & Radio
Google News3.49×News
Kia Sportage12.4×Cars & Mobility
LinkedIn2.17×Internet & Social Media
Aaron Rodgers3.7×Sports
Microblogging5.15×Technology & Electronics
AccuWeather3.65×Home & Garden
Staples (Canada)2.95×Business & Career
Proxy server12×Internet & Social Media
DeviantArt3.95×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Westlaw audience
TraitClusterScore
Need for SecurityCONSERVATISM1.98
Career OrientationPOWER1.48
PatriotismCONSERVATISM1.37
Quality AwarenessPREMIUM1.36
Early Adopter MentalityPOWER1.32
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Westlaw
CountryShare
United States97.7%
Germany1.8%
Italy0.5%

See Westlaw audiences in other countries

More Publishing audiences in United States

Frequently asked questions

How many fans does Westlaw have in United States?

Westlaw has an estimated audience of 1,100,091 people in United States, concentrated in California and New York.

What is the gender split and age of Westlaw fans?

42.0% of Westlaw fans are female, 58.0% are male, with an average age of 45.9 years.

Which brands do Westlaw fans like most?

Westlaw fans show strongest brand affinity for Google Maps (7.03×), Indeed.com (6.76×), and CarGurus (7.1×) over the country average.

Where do Westlaw fans live in United States?

Westlaw fans in United States are most concentrated in California (reach 125,400), New York (reach 109,436), and Florida (reach 86,741). These three regions account for the largest share of the active audience.

What other brands do Westlaw fans also like?

Beyond Westlaw itself, the audience over-indexes on Indeed.com (6.76×), CarGurus (7.1×), Capital One (4.64×), and Enterprise Rent-A-Car (4.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Westlaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.