Rascasse Audience Intelligence

Westlaw Target Market in United States

A data profile of the people who buy, follow and care about Westlaw in United States — modelled from more than twelve digital signal sources. Westlaw has an estimated audience of 980,124 people in United States.

#10among Publishing in United States#2446among Brand in United States#1574in Business & Career

The average Westlaw fan in United States is 45.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Data science, Cloud computing, Innovation, with strongest over-indexing on Data science (9.75× the country average).

Demographically, the Westlaw audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Westlaw fan in United States is more male, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Data science.

Category: Business & Career · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Westlaw profile in United States.

Audience size
980K
in United States
Gender
42.0%♀
58.0% male
Age
45.9
average years
Country rank
#23999
Brand in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Westlaw

42.0% are female, 58.0% are male, average age 45.9.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Westlaw audience in United States
MetricValue
Female42.0%
Male58.0%
Average age45.9
Estimated audience size980,124
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Westlaw audience in United States
Age bracketShare%
16-1916%
20-2910%
30-3911%
40-4916%
50+47%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Westlaw audience comes from United States.

Worldwide audience distribution share by country for Westlaw
CountryShare
United States97.3%
Germany2.1%
Italy0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Westlaw audience in United States is strongest.

Fig. 05

Top regions by affinity

Westlaw customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K6.63×
02Louisiana~30K1.92×
03New York~100K1.70×
04Massachusetts~30K1.32×
05Vermont~2K1.27×
06Wyoming~2K1.27×
07Florida~90K1.15×
08Connecticut~10K1.12×
09Missouri~20K1.08×
10Illinois~40K1.06×
11Alaska~2K1.04×
12Maryland~20K1.03×
13Delaware~3K1.02×
14California~100K1.01×
15Virginia~30K0.98×
16Hawaii~5K0.98×
17Oklahoma~10K0.97×
18Pennsylvania~40K0.96×
19Mississippi~9K0.94×
20Colorado~20K0.90×
21Arkansas~8K0.89×
22Rhode Island~3K0.89×
23Alabama~10K0.87×
24New Mexico~5K0.87×
25West Virginia~4K0.87×
26Georgia~30K0.86×
27Minnesota~10K0.85×
28Nebraska~5K0.85×
29Iowa~8K0.83×
30South Dakota~2K0.83×
31Idaho~4K0.81×
32Montana~2K0.81×
33New Jersey~20K0.78×
34Kentucky~10K0.78×
35Tennessee~20K0.77×
36Oregon~10K0.77×
37Texas~70K0.74×
38Michigan~20K0.70×
39Kansas~6K0.70×
40Wisconsin~10K0.69×
41South Carolina~10K0.69×
42Maine~3K0.68×
43Washington~10K0.67×
44Indiana~10K0.66×
45Arizona~10K0.60×
46Ohio~20K0.59×
47Nevada~6K0.58×
48Utah~6K0.58×
49New Hampshire~2K0.56×
50North Carolina~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Westlaw, United States
0.54×1.00×6.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Westlaw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Westlaw audience
#·InterestCategoryAffinity×
01Goodyear Tire and Rubber CompanyCars & Mobility12.13×
02Data scienceBusiness & Career9.75×
03Amazon Web ServicesTechnology & Electronics8.45×
04LinkedInInternet & Social Media4.83×
05American ExpressBusiness & Career4.59×
06Discount TireShopping4.39×
07InnovationBusiness & Career4.16×
08Cloud computingTechnology & Electronics3.81×
09The New York TimesNews3.80×
10FedExBusiness & Career3.09×
11Vehicle insuranceCars & Mobility2.98×
12CNNMovies & TV2.45×
13RedditInternet & Social Media2.31×
14Nonprofit organizationPolitics & Society2.29×
15WineFood & Beverages2.06×
16Health careBusiness & Career1.88×
17PinterestInternet & Social Media1.81×
18Alcoholic beveragesFood & Beverages1.78×
19Donald TrumpPolitics & Society1.77×
20CookingFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Westlaw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Westlaw audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.55×
Family OrientationCONSERVATISM2.26×
PatriotismCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Westlaw audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
Pet OwnershipJOY0.74×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Westlaw's target market in United States?

Westlaw's target market in United States covers an estimated 980,124 people, concentrated in California and New York.

02

What is the gender split and age of Westlaw customers?

42.0% of the Westlaw audience are female, 58.0% are male, with an average age of 45.9 years.

03

Which brands do Westlaw fans like most?

Westlaw fans show strongest brand affinity for Data science (9.75×), Cloud computing (3.81×), and Innovation (4.16×) over the country average.

04

Where do Westlaw fans live in United States?

Westlaw fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Westlaw fans also like?

Beyond Westlaw itself, the audience over-indexes on Cloud computing (3.81×), Innovation (4.16×), American Express (4.59×), and Discount Tire (4.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Publishing audiences in United States

See Westlaw audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Westlaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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