WGRZ Audience in United States

WGRZ logo

WGRZ has an estimated audience of 907,320 people in United States. 61.2% are female, 38.8% are male, average age 41.6. Top regions: New York, Florida, Pennsylvania. Top brand affinities: Buffalo Sabres, Buffalo Bills, Capital One, Google Maps, Kia Sportage.

The average WGRZ fan in United States is 41.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Pennsylvania. Top brand affinities include Buffalo Sabres, Buffalo Bills, Capital One, with strongest over-indexing on Buffalo Sabres (87.41× the country average). Demographically, the WGRZ audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of WGRZ fans

Demographic split for WGRZ audience in United States
MetricValue
Female61.2%
Male38.8%
Average age41.6
Estimated audience size907,320

Audience persona

The typical WGRZ fan in United States is more female, around 41.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Buffalo Sabres.

Top regions in United States

Top regions ranked by reach for WGRZ in United States
RegionReachAffinity
New York680,49022.53×
Florida48,6980.79×
Pennsylvania31,5151.03×
Ohio22,3270.8×
Texas22,2580.29×
North Carolina22,1530.81×
Michigan17,4910.74×
Virginia14,5340.66×
Tennessee13,9890.77×
California13,1970.13×
Georgia12,6890.45×
Indiana12,5800.76×
South Carolina12,1250.89×
New Jersey11,5050.5×
Massachusetts11,3950.64×
Illinois11,1430.37×
Kentucky10,4800.92×
Missouri10,0340.69×
Alabama7,9600.63×
Arizona6,7990.37×
Wisconsin6,4840.47×
Maryland5,9810.38×
Colorado5,9770.42×
Louisiana5,7700.49×
Connecticut5,7630.63×
Minnesota5,3830.41×
Oklahoma5,1230.51×
West Virginia4,5921.09×
Arkansas4,4950.6×
Washington4,2750.23×
Maine4,2091.3×
Nevada3,8950.44×
Kansas3,7600.53×
Iowa3,6070.48×
Oregon3,4920.34×
Mississippi3,2700.44×
New Hampshire2,5310.71×
Idaho2,2380.49×
Nebraska2,1700.48×
Utah2,0780.26×
New Mexico2,0560.45×
Delaware1,7340.69×
Montana1,4790.59×
Rhode Island1,4550.5×
Vermont1,2140.76×
South Dakota1,1770.56×
North Dakota1,0130.54×
Washington, District of Columbia8860.32×
Wyoming8510.63×
Hawaii6560.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WGRZ audience
BrandAffinityCategory
Buffalo Sabres87.41×Sports
Buffalo Bills10.31×Sports
Capital One4.28×Business & Career
Google Maps3.86×Internet & Social Media
Kia Sportage20×Cars & Mobility
Indeed.com3.77×Business & Career
Autism Awareness8.19×Health
Aaron Rodgers5.51×Sports
Diabetes mellitus awareness5.68×Health
Singer-songwriter2.87×Music & Radio
CarGurus4.11×Cars & Mobility
Microblogging5.78×Technology & Electronics
Circle K4.49×Shopping
Bauer Hockey17.81×Sports
Honda HR-V15.84×Cars & Mobility
Orange Julius20×Food & Beverages
AccuWeather3.78×Home & Garden
Apple Store4.62×Shopping
Enterprise Rent-A-Car3.54×Cars & Mobility
Pre-school playgroup18.82×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WGRZ audience
TraitClusterScore
Urban LifestyleOPEN1.21
Need for SecurityCONSERVATISM1.12
ExtroversionTHRILL1.09
Family OrientationCONSERVATISM1.09
Risk AppetiteTHRILL1.08
Community OrientationOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for WGRZ
CountryShare
United States95.9%
Canada1.9%
China0.6%

See WGRZ audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WGRZ have in United States?

WGRZ has an estimated audience of 907,320 people in United States, concentrated in New York and Florida.

What is the gender split and age of WGRZ fans?

61.2% of WGRZ fans are female, 38.8% are male, with an average age of 41.6 years.

Which brands do WGRZ fans like most?

WGRZ fans show strongest brand affinity for Buffalo Sabres (87.41×), Buffalo Bills (10.31×), and Capital One (4.28×) over the country average.

Where do WGRZ fans live in United States?

WGRZ fans in United States are most concentrated in New York (reach 680,490), Florida (reach 48,698), and Pennsylvania (reach 31,515). These three regions account for the largest share of the active audience.

What other brands do WGRZ fans also like?

Beyond WGRZ itself, the audience over-indexes on Buffalo Bills (10.31×), Capital One (4.28×), Google Maps (3.86×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WGRZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.