Rascasse Audience Intelligence

WGRZ Audience in United States

A data profile of the people who buy, follow and care about WGRZ in United States — modelled from more than twelve digital signal sources. WGRZ has an estimated audience of 898,085 people in United States.

#290among TV Channel in United States#4681in Movies & TV

The average WGRZ fan in United States is 41.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, Pennsylvania.

Top brand affinities include Buffalo Sabres, Buffalo Bills, QVC, with strongest over-indexing on Buffalo Sabres (103.93× the country average).

Demographically, the WGRZ audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WGRZ fan in United States is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Buffalo Sabres.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WGRZ profile in United States.

Audience size
898K
in United States
Gender
61.2%♀
38.8% male
Age
41.6
average years
Country rank
#25440
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WGRZ

61.2% are female, 38.8% are male, average age 41.6.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for WGRZ audience in United States
MetricValue
Female61.2%
Male38.8%
Average age41.6
Estimated audience size898,085
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the WGRZ audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4925%
50+23%
Fig. 04

Worldwide distribution

95.8%

of the worldwide WGRZ audience comes from United States.

Worldwide audience distribution share by country for WGRZ
CountryShare
United States95.8%
Canada1.9%
China0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WGRZ audience in United States is strongest.

Fig. 05

Top regions by affinity

WGRZ fans by region: top regions in United States
#RegionReachAffinity×
01New York~700K28.73×
02Maine~4K1.22×
03West Virginia~4K1.05×
04Pennsylvania~30K0.94×
05South Carolina~10K0.85×
06Kentucky~10K0.85×
07Vermont~1K0.83×
08Florida~50K0.80×
09North Carolina~20K0.77×
10Delaware~2K0.76×
11New Hampshire~3K0.75×
12North Dakota~1K0.75×
13South Dakota~2K0.74×
14Ohio~20K0.72×
15Tennessee~10K0.72×
16Massachusetts~10K0.72×
17Montana~2K0.72×
18Alaska~1K0.71×
19Indiana~10K0.70×
20Arkansas~5K0.68×
21Michigan~20K0.67×
22Missouri~10K0.67×
23Rhode Island~2K0.64×
24Connecticut~6K0.63×
25Virginia~10K0.62×
26Alabama~8K0.62×
27Idaho~3K0.61×
28Nebraska~3K0.61×
29New Mexico~3K0.60×
30Kansas~4K0.59×
31Hawaii~2K0.59×
32Iowa~4K0.58×
33Mississippi~4K0.57×
34Washington, District of Columbia~2K0.57×
35Oklahoma~6K0.56×
36Louisiana~6K0.53×
37Nevada~5K0.53×
38Wisconsin~7K0.50×
39New Jersey~10K0.47×
40Minnesota~6K0.45×
41Georgia~10K0.44×
42Colorado~6K0.43×
43Utah~3K0.43×
44Oregon~4K0.42×
45Maryland~6K0.41×
46Arizona~7K0.39×
47Illinois~10K0.36×
48Washington~6K0.32×
49Texas~20K0.27×
50California~20K0.16×
Fig. 06

Affinity by region

Affinity by region — WGRZ, United States
0.16×1.00×28.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WGRZ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WGRZ audience
#·InterestCategoryAffinity×
01Buffalo SabresSports103.93×
02Ford GalaxyCars & Mobility33.98×
03Calgary FlamesSports14.35×
04Buffalo BillsSports8.74×
05QVCMovies & TV5.83×
06LotteryGames5.07×
07Apple StoreShopping4.50×
08Sustainable energyHome & Garden4.24×
09FedExBusiness & Career4.02×
10Renewable energyBusiness & Career3.20×
11Mortgage loansBusiness & Career2.77×
12Vehicle insuranceCars & Mobility2.76×
13Discount storesShopping2.66×
14PinterestInternet & Social Media2.54×
15Shopping mallsShopping2.46×
16McDonald'sFood & Beverages2.17×
17SubwayFood & Beverages2.13×
18FurnitureHome & Garden1.96×
19AirbnbTravel & Leisure1.89×
20BarbecueFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WGRZ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WGRZ audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.03×
Convenience OrientationPREMIUM1.83×
PatriotismCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WGRZ audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Healthy LifestyleBALANCE0.83×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WGRZ have in United States?

WGRZ has an estimated audience of 898,085 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of WGRZ fans?

61.2% of WGRZ fans are female, 38.8% are male, with an average age of 41.6 years.

03

Which brands do WGRZ fans like most?

WGRZ fans show strongest brand affinity for Buffalo Sabres (103.93×), Buffalo Bills (8.74×), and QVC (5.83×) over the country average.

04

Where do WGRZ fans live in United States?

WGRZ fans in United States are most concentrated in New York (reach ~700K), Florida (reach ~50K), and Pennsylvania (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do WGRZ fans also like?

Beyond WGRZ itself, the audience over-indexes on Buffalo Bills (8.74×), QVC (5.83×), Pinterest (2.54×), and FedEx (4.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for WGRZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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