Rascasse Audience Intelligence

White Mountains (New Hampshire) Audience in United States

A data profile of the people who buy, follow and care about White Mountains (New Hampshire) in United States — modelled from more than twelve digital signal sources. White Mountains (New Hampshire) has an estimated audience of 436,818 people in United States.

#33among National park in United States#4304among POI in United States#3235in Travel & Leisure

The average White Mountains (New Hampshire) fan in United States is 43.4 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New York, New Hampshire.

Top brand affinities include Boston Bruins, Laconia Motorcycle Week, Boston Red Sox, with strongest over-indexing on Boston Bruins (12.79× the country average).

Demographically, the White Mountains (New Hampshire) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical White Mountains (New Hampshire) fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Boston Bruins.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White Mountains (New Hampshire) profile in United States.

Audience size
437K
in United States
Gender
63.4%♀
36.6% male
Age
43.4
average years
Country rank
#39609
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White Mountains (New Hampshire) fans

63.4% are female, 36.6% are male, average age 43.4.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for White Mountains (New Hampshire) audience in United States
MetricValue
Female63.4%
Male36.6%
Average age43.4
Estimated audience size436,818
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the White Mountains (New Hampshire) audience in United States
Age bracketShare%
16-199%
20-2916%
30-3922%
40-4928%
50+25%
Fig. 04

Worldwide distribution

54.0%

of the worldwide White Mountains (New Hampshire) audience comes from United States.

Worldwide audience distribution share by country for White Mountains (New Hampshire)
CountryShare
United States54.0%
Japan25.7%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White Mountains (New Hampshire) audience in United States is strongest.

Fig. 05

Top regions by affinity

White Mountains (New Hampshire) fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~20K9.68×
02Wyoming~6K9.68×
03Massachusetts~40K4.65×
04Maine~5K3.50×
05Vermont~2K2.66×
06Rhode Island~3K2.44×
07Connecticut~7K1.70×
08Arizona~10K1.46×
09Alaska<1K0.92×
10New York~20K0.69×
11New Jersey~7K0.66×
12Montana<1K0.61×
13Delaware<1K0.56×
14South Dakota<1K0.56×
15Washington, District of Columbia<1K0.55×
16West Virginia~1K0.50×
17New Mexico~1K0.48×
18Idaho~1K0.47×
19Pennsylvania~7K0.46×
20Hawaii<1K0.46×
21Nebraska<1K0.43×
22Illinois~6K0.42×
23Maryland~3K0.42×
24Colorado~3K0.42×
25Mississippi~1K0.41×
26Virginia~4K0.40×
27Utah~2K0.40×
28Arkansas~1K0.40×
29Iowa~1K0.39×
30Kansas~1K0.39×
31Ohio~5K0.38×
32Kentucky~2K0.38×
33Wisconsin~2K0.37×
34Tennessee~3K0.36×
35Oklahoma~2K0.36×
36Nevada~2K0.36×
37North Carolina~5K0.35×
38Washington~3K0.35×
39Missouri~2K0.35×
40Oregon~2K0.35×
41California~20K0.34×
42Indiana~3K0.34×
43South Carolina~2K0.34×
44Minnesota~2K0.34×
45Florida~10K0.33×
46Michigan~4K0.33×
47Alabama~2K0.33×
48Louisiana~2K0.33×
49Georgia~4K0.29×
50Texas~10K0.26×
Fig. 06

Affinity by region

Affinity by region — White Mountains (New Hampshire), United States
0.26×1.00×9.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White Mountains (New Hampshire) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White Mountains (New Hampshire) audience
#·InterestCategoryAffinity×
01Laconia Motorcycle WeekCars & Mobility27.54×
02Portsmouth F.C.Sports18.37×
03New England RevolutionSports12.85×
04Boston BruinsSports12.79×
05Boston Red SoxSports4.23×
06Tom BradySports3.55×
07Garden centreHome & Garden2.88×
08ButcherFood & Beverages2.77×
09Ice skatingSports2.35×
10PubFood & Beverages2.14×
11Rail transportTravel & Leisure1.88×
12Non-alcoholic beverageFood & Beverages1.86×
13New England PatriotsSports1.75×
14Alpine skiingSports1.72×
15Sports clubSports1.72×
16Charitable organizationPolitics & Society1.65×
17Trader Joe'sShopping1.61×
18Nonprofit organizationPolitics & Society1.57×
19Hardware storeHome & Garden1.57×
20Public transportCars & Mobility1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White Mountains (New Hampshire) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White Mountains (New Hampshire) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.65×
Career OrientationPOWER1.50×
DIY MentalityTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White Mountains (New Hampshire) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
Urban LifestyleOPEN0.80×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White Mountains (New Hampshire) have in United States?

White Mountains (New Hampshire) has an estimated audience of 436,818 people in United States, concentrated in Massachusetts and New York.

02

What is the gender split and age of White Mountains (New Hampshire) fans?

63.4% of White Mountains (New Hampshire) fans are female, 36.6% are male, with an average age of 43.4 years.

03

Which brands do White Mountains (New Hampshire) fans like most?

White Mountains (New Hampshire) fans show strongest brand affinity for Boston Bruins (12.79×), Laconia Motorcycle Week (27.54×), and Boston Red Sox (4.23×) over the country average.

04

Where do White Mountains (New Hampshire) fans live in United States?

White Mountains (New Hampshire) fans in United States are most concentrated in Massachusetts (reach ~40K), New York (reach ~20K), and New Hampshire (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do White Mountains (New Hampshire) fans also like?

Beyond White Mountains (New Hampshire) itself, the audience over-indexes on Laconia Motorcycle Week (27.54×), Boston Red Sox (4.23×), Trader Joe's (1.61×), and Nonprofit organization (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More National park audiences in United States

See White Mountains (New Hampshire) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for White Mountains (New Hampshire). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →