White Mountains (New Hampshire) Audience in United States

White Mountains (New Hampshire) logo

White Mountains (New Hampshire) has an estimated audience of 436,818 people in United States. 63.4% are female, 36.6% are male, average age 43.4. Top regions: Massachusetts, New York, California. Top brand affinities: Boston Bruins, Boston Red Sox, Tom Brady, New England Revolution, New England Patriots.

The average White Mountains (New Hampshire) fan in United States is 43.4 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, California. Top brand affinities include Boston Bruins, Boston Red Sox, Tom Brady, with strongest over-indexing on Boston Bruins (13.59× the country average). Demographically, the White Mountains (New Hampshire) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Sports Activity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of White Mountains (New Hampshire) fans

Demographic split for White Mountains (New Hampshire) audience in United States
MetricValue
Female63.4%
Male36.6%
Average age43.4
Estimated audience size436,818

Audience persona

The typical White Mountains (New Hampshire) fan in United States is more female, around 43.4 years old, with strong Sports Activity tendencies and a notable affinity for Boston Bruins.

Top regions in United States

Top regions ranked by reach for White Mountains (New Hampshire) in United States
RegionReachAffinity
Massachusetts43,8035.09×
New York17,8480.73×
California16,6630.35×
New Hampshire15,8269.2×
Arizona13,6071.53×
Florida9,6450.33×
Texas9,5750.25×
Connecticut7,7301.76×
New Jersey7,5220.68×
Pennsylvania6,5670.45×
Illinois6,4140.44×
Wyoming6,1379.48×
Maine5,7913.7×
Ohio4,7940.36×
North Carolina4,4640.34×
Virginia4,1830.39×
Rhode Island3,5552.56×
Georgia3,4560.26×
Michigan3,4220.3×
Maryland3,0270.4×
Washington2,7980.32×
Tennessee2,7750.32×
Colorado2,6990.39×
Indiana2,2850.29×
Vermont2,1292.78×
Missouri2,0890.3×
Wisconsin2,0500.31×
Minnesota1,7700.28×
South Carolina1,7100.26×
Kentucky1,6740.31×
Oregon1,4520.29×
Alabama1,4070.23×
Utah1,2130.31×
Oklahoma1,1800.24×
Louisiana1,1600.21×
Nevada1,0750.25×
Arkansas9690.27×
Kansas9630.28×
Iowa9580.27×
New Mexico8060.37×
Alaska7600.81×
Washington, District of Columbia6670.51×
Idaho6660.3×
Mississippi6480.18×
West Virginia6340.31×
Nebraska5790.26×
Montana5250.43×
Delaware4860.4×
Hawaii3760.2×
South Dakota2490.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for White Mountains (New Hampshire) audience
BrandAffinityCategory
Boston Bruins13.59×Sports
Boston Red Sox6.51×Sports
Tom Brady4.56×Sports
New England Revolution12.97×Sports
New England Patriots2.22×Sports
Laconia Motorcycle Week15.65×Cars & Mobility
Boston Celtics2.31×Sports
Alpine skiing2.23×Sports
Portsmouth F.C.14.64×Sports
Pub1.71×Food & Beverages
Arc'teryx2.99×Fashion & Accessoires
Ice skating2.13×Sports
Standup paddleboarding1.78×Sports
New York Knicks1.5×Sports
Garden centre2×Home & Garden
Porsche Boxster6.45×Cars & Mobility
Butcher1.79×Food & Beverages
Toronto Maple Leafs2.59×Sports
Burton Snowboards2.99×Sports
Disney on Ice2.76×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by White Mountains (New Hampshire) audience
TraitClusterScore
Sports ActivityPOWER1.6
Family OrientationCONSERVATISM1.27
TravellingTHRILL1.17
DIY MentalityTHRILL1.15
Community OrientationOPEN1.12
MindfulnessBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for White Mountains (New Hampshire)
CountryShare
United States54.4%
Japan25.5%
Canada4.6%

See White Mountains (New Hampshire) audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does White Mountains (New Hampshire) have in United States?

White Mountains (New Hampshire) has an estimated audience of 436,818 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of White Mountains (New Hampshire) fans?

63.4% of White Mountains (New Hampshire) fans are female, 36.6% are male, with an average age of 43.4 years.

Which brands do White Mountains (New Hampshire) fans like most?

White Mountains (New Hampshire) fans show strongest brand affinity for Boston Bruins (13.59×), Boston Red Sox (6.51×), and Tom Brady (4.56×) over the country average.

Where do White Mountains (New Hampshire) fans live in United States?

White Mountains (New Hampshire) fans in United States are most concentrated in Massachusetts (reach 43,803), New York (reach 17,848), and California (reach 16,663). These three regions account for the largest share of the active audience.

What other brands do White Mountains (New Hampshire) fans also like?

Beyond White Mountains (New Hampshire) itself, the audience over-indexes on Boston Red Sox (6.51×), Tom Brady (4.56×), New England Revolution (12.97×), and New England Patriots (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for White Mountains (New Hampshire). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.