Rascasse Audience Intelligence

Willamette River Audience in United States

A data profile of the people who buy, follow and care about Willamette River in United States — modelled from more than twelve digital signal sources. Willamette River has an estimated audience of 404,239 people in United States.

#30among River in United States#4575among POI in United States#3395in Travel & Leisure

The average Willamette River fan in United States is 39.3 years old, more female, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, Washington.

Top brand affinities include Non-alcoholic beverage, Portland Timbers, Nonprofit organization, with strongest over-indexing on Non-alcoholic beverage (4.53× the country average).

Demographically, the Willamette River audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Willamette River fan in United States is more female, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Willamette River profile in United States.

Audience size
404K
in United States
Gender
65.4%♀
34.6% male
Age
39.3
average years
Country rank
#41380
POI in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Willamette River fans

65.4% are female, 34.6% are male, average age 39.3.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Willamette River audience in United States
MetricValue
Female65.4%
Male34.6%
Average age39.3
Estimated audience size404,239
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Willamette River audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3922%
40-4923%
50+18%
Fig. 04

Worldwide distribution

92.3%

of the worldwide Willamette River audience comes from United States.

Worldwide audience distribution share by country for Willamette River
CountryShare
United States92.3%
India6.3%
Jordan1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Willamette River audience in United States is strongest.

Fig. 05

Top regions by affinity

Willamette River fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K24.36×
02Washington~20K2.83×
03Idaho~3K1.28×
04Montana~1K1.04×
05Alaska<1K0.98×
06Hawaii~2K0.95×
07Vermont<1K0.95×
08North Dakota<1K0.92×
09South Dakota<1K0.91×
10Maine~1K0.87×
11Rhode Island~1K0.87×
12Delaware<1K0.87×
13West Virginia~2K0.86×
14New Hampshire~1K0.85×
15Utah~3K0.84×
16Mississippi~3K0.83×
17New Mexico~2K0.83×
18Washington, District of Columbia~1K0.83×
19Nebraska~2K0.82×
20Arkansas~3K0.79×
21California~30K0.78×
22Nevada~3K0.78×
23Kansas~2K0.78×
24Iowa~3K0.76×
25Oklahoma~3K0.74×
26Colorado~5K0.73×
27Louisiana~4K0.73×
28Arizona~6K0.72×
29Kentucky~4K0.72×
30Alabama~4K0.71×
31Connecticut~3K0.71×
32South Carolina~4K0.68×
33Missouri~4K0.66×
34Wisconsin~4K0.66×
35Maryland~4K0.65×
36Minnesota~4K0.65×
37Tennessee~5K0.63×
38Indiana~5K0.63×
39Massachusetts~5K0.62×
40Virginia~6K0.57×
41Michigan~6K0.56×
42New Jersey~6K0.55×
43Ohio~7K0.54×
44North Carolina~7K0.54×
45Georgia~7K0.53×
46Pennsylvania~7K0.52×
47Illinois~7K0.51×
48New York~10K0.44×
49Texas~10K0.42×
50Florida~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Willamette River, United States
0.42×1.00×24.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Willamette River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Willamette River audience
#·InterestCategoryAffinity×
01Portland TimbersSports19.23×
02Japan AirlinesTravel & Leisure4.77×
03Non-alcoholic beverageFood & Beverages4.53×
04LacrosseSports4.42×
05OktoberfestTravel & Leisure4.24×
06Best WesternTravel & Leisure3.43×
07Portland Trail BlazersSports2.69×
08Garden centreHome & Garden2.35×
09EspressoFood & Beverages2.34×
10Los Angeles ClippersSports2.31×
11PubFood & Beverages2.22×
12Britney SpearsMusic & Radio2.09×
13Public transportCars & Mobility2.08×
14Rail transportTravel & Leisure1.93×
15Charitable organizationPolitics & Society1.79×
16ZooKids & Family1.79×
17Street foodFood & Beverages1.69×
18Nonprofit organizationPolitics & Society1.66×
19Seattle SeahawksSports1.61×
20SupermarketShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Willamette River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Willamette River audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.79×
Career OrientationPOWER1.49×
TraditionCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Willamette River audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Quality AwarenessPREMIUM0.79×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Willamette River have in United States?

Willamette River has an estimated audience of 404,239 people in United States, concentrated in Oregon and California.

02

What is the gender split and age of Willamette River fans?

65.4% of Willamette River fans are female, 34.6% are male, with an average age of 39.3 years.

03

Which brands do Willamette River fans like most?

Willamette River fans show strongest brand affinity for Non-alcoholic beverage (4.53×), Portland Timbers (19.23×), and Nonprofit organization (1.66×) over the country average.

04

Where do Willamette River fans live in United States?

Willamette River fans in United States are most concentrated in Oregon (reach ~100K), California (reach ~30K), and Washington (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Willamette River fans also like?

Beyond Willamette River itself, the audience over-indexes on Portland Timbers (19.23×), Nonprofit organization (1.66×), Britney Spears (2.09×), and Lacrosse (4.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Willamette River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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