Willamette River Audience in United States

Willamette River has an estimated audience of 404,239 people in United States. 65.4% are female, 34.6% are male, average age 39.3. Top regions: Oregon, California, Washington. Top brand affinities: Portland Timbers, Los Angeles Clippers, Lacrosse, Seattle Seahawks, Portland Trail Blazers.

The average Willamette River fan in United States is 39.3 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Washington. Top brand affinities include Portland Timbers, Los Angeles Clippers, Lacrosse, with strongest over-indexing on Portland Timbers (15.49× the country average). Demographically, the Willamette River audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Willamette River fans

Demographic split for Willamette River audience in United States
MetricValue
Female65.4%
Male34.6%
Average age39.3
Estimated audience size404,239

Audience persona

The typical Willamette River fan in United States is more female, around 39.3 years old, with strong Mindfulness tendencies and a notable affinity for Portland Timbers.

Top regions in United States

Top regions ranked by reach for Willamette River in United States
RegionReachAffinity
Oregon111,64324.09×
California38,0750.86×
Washington23,7082.92×
Texas12,4390.36×
Florida8,0770.3×
New York7,7400.34×
Arizona5,2390.63×
Illinois5,0280.37×
Pennsylvania4,7090.35×
Ohio4,6550.37×
North Carolina4,2900.35×
Colorado4,1300.65×
Virginia4,0000.41×
Massachusetts3,9420.49×
Georgia3,8380.31×
Michigan3,4940.33×
Maryland3,4610.5×
New Jersey3,1760.31×
Idaho2,8821.42×
Tennessee2,7260.34×
Missouri2,7130.42×
Utah2,6260.73×
Minnesota2,5310.44×
Nevada2,4970.64×
Indiana2,4720.33×
Wisconsin2,3420.39×
South Carolina1,7340.29×
Kentucky1,7090.34×
Louisiana1,5850.3×
Kansas1,5650.49×
Connecticut1,4730.36×
Oklahoma1,4550.32×
Alabama1,4310.25×
Hawaii1,2980.75×
Arkansas1,2960.39×
Iowa1,2120.36×
Montana1,1641.04×
New Mexico1,0020.49×
Mississippi9180.28×
Nebraska8270.41×
Maine8150.56×
New Hampshire7720.48×
Alaska7560.87×
West Virginia6690.36×
Washington, District of Columbia6190.51×
Vermont5580.79×
Rhode Island5320.41×
South Dakota4980.53×
North Dakota4850.58×
Wyoming4690.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Willamette River audience
BrandAffinityCategory
Portland Timbers15.49×Sports
Los Angeles Clippers3.87×Sports
Lacrosse4.66×Sports
Seattle Seahawks2.22×Sports
Portland Trail Blazers2.5×Sports
Non-alcoholic beverage2.09×Food & Beverages
Pub1.75×Food & Beverages
Standup paddleboarding2×Sports
Espresso1.63×Food & Beverages
Alpine skiing1.56×Sports
Luxury Lifestyle1.57×Shopping
Oktoberfest2.8×Travel & Leisure
Garden centre1.62×Home & Garden
Best Western2.02×Travel & Leisure
Arc'teryx1.82×Fashion & Accessoires
Japan Airlines2.92×Travel & Leisure
Table tennis1.56×Sports
Cathay Pacific2.58×Travel & Leisure
Keller Williams Realty1.67×Home & Garden
Liquor store1.83×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Willamette River audience
TraitClusterScore
MindfulnessBALANCE1.23
Community OrientationOPEN1.21
Sports ActivityPOWER1.18
ExtroversionTHRILL1.16
SustainabilityBALANCE1.15
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Willamette River
CountryShare
United States92.3%
India6.3%
Jordan1.0%

See Willamette River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Willamette River have in United States?

Willamette River has an estimated audience of 404,239 people in United States, concentrated in Oregon and California.

What is the gender split and age of Willamette River fans?

65.4% of Willamette River fans are female, 34.6% are male, with an average age of 39.3 years.

Which brands do Willamette River fans like most?

Willamette River fans show strongest brand affinity for Portland Timbers (15.49×), Los Angeles Clippers (3.87×), and Lacrosse (4.66×) over the country average.

Where do Willamette River fans live in United States?

Willamette River fans in United States are most concentrated in Oregon (reach 111,643), California (reach 38,075), and Washington (reach 23,708). These three regions account for the largest share of the active audience.

What other brands do Willamette River fans also like?

Beyond Willamette River itself, the audience over-indexes on Los Angeles Clippers (3.87×), Lacrosse (4.66×), Seattle Seahawks (2.22×), and Portland Trail Blazers (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Willamette River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.