Rascasse Audience Intelligence

WIVB-TV Audience in United States

Name: WIVB-TV — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about WIVB-TV in United States — modelled from more than twelve digital signal sources. WIVB-TV has an estimated audience of 791,277 people in United States.

#304among TV Channel in United States #5143in Movies & TV

The average WIVB-TV fan in United States is 42.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Buffalo Sabres, Buffalo Bills, Ottawa Senators, with strongest over-indexing on Buffalo Sabres (88.59× the country average).

Demographically, the WIVB-TV audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WIVB-TV fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Sabres.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WIVB-TV profile in United States.

Audience size

791K

in United States

Gender

57.0%♀

43.0% male

Age

42.1

average years

Country rank

#27667

TV Channel in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Audience demographics of WIVB-TV

57.0% are female, 43.0% are male, average age 42.1.

Fig. 02

Gender split

57.0%

Female

43.0%

Male

Demographic split for WIVB-TV audience in United States
Metric	Value
Female	57.0%
Male	43.0%
Average age	42.1
Estimated audience size	791,277

Fig. 03

Age distribution

Age distribution of the WIVB-TV audience in United States
Age bracket	Share	%
16-19		14%
20-29		17%
30-39		18%
40-49		24%
50+		26%

Fig. 04

Worldwide distribution

99.4%

of the worldwide WIVB-TV audience comes from United States.

Worldwide audience distribution share by country for WIVB-TV
Country	Share
United States	99.4%
China	0.1%
United Kingdom	0.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WIVB-TV audience in United States is strongest.

Fig. 05

Top regions by affinity

WIVB-TV fans by region: top regions in United States
#	Region	Reach	×
01	New York	~600K	22.13×
02	Vermont	~1K	1.04×
03	North Dakota	~2K	1.03×
04	Maine	~3K	1.02×
05	West Virginia	~4K	1.01×
06	Rhode Island	~3K	1.01×
07	Washington, District of Columbia	~2K	1.00×
08	Montana	~2K	1.00×
09	South Dakota	~2K	1.00×
10	Delaware	~2K	0.99×
11	Alaska	~2K	0.99×
12	Connecticut	~8K	0.98×
13	Idaho	~4K	0.98×
14	Nebraska	~4K	0.98×
15	Hawaii	~3K	0.98×
16	New Hampshire	~3K	0.98×
17	Mississippi	~6K	0.97×
18	Arkansas	~6K	0.97×
19	New Mexico	~4K	0.97×
20	Iowa	~6K	0.96×
21	Kansas	~6K	0.96×
22	Indiana	~10K	0.95×
23	Louisiana	~10K	0.95×
24	Kentucky	~9K	0.95×
25	Oklahoma	~8K	0.95×
26	Utah	~7K	0.95×
27	Alabama	~10K	0.94×
28	Oregon	~9K	0.94×
29	Nevada	~7K	0.94×
30	Missouri	~10K	0.93×
31	South Carolina	~10K	0.93×
32	Wisconsin	~10K	0.93×
33	Minnesota	~10K	0.93×
34	Washington	~10K	0.92×
35	Tennessee	~10K	0.92×
36	Colorado	~10K	0.92×
37	Pennsylvania	~20K	0.91×
38	Arizona	~10K	0.91×
39	Maryland	~10K	0.91×
40	Illinois	~20K	0.90×
41	Michigan	~20K	0.90×
42	New Jersey	~20K	0.89×
43	Massachusetts	~10K	0.89×
44	Virginia	~20K	0.88×
45	Ohio	~20K	0.87×
46	Georgia	~20K	0.87×
47	North Carolina	~20K	0.86×
48	Florida	~50K	0.85×
49	California	~70K	0.78×
50	Texas	~50K	0.76×

Affinity by region — WIVB-TV, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WIVB-TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WIVB-TV audience
#	Interest	Category	×
01	Buffalo Sabres	Sports	88.59×
02	Ford Galaxy	Cars & Mobility	30.25×
03	Ottawa Senators	Sports	20.00×
04	Calgary Flames	Sports	20.00×
05	Bauer Hockey	Sports	20.00×
06	Connor McDavid	Sports	18.32×
07	Toyota Yaris	Cars & Mobility	16.76×
08	Wayne Gretzky	Sports	16.00×
09	Honda City	Cars & Mobility	15.60×
10	Sidney Crosby	Sports	14.14×
11	Maryland Terrapins men's basketball	Sports	13.29×
12	Winnipeg Jets	Sports	12.98×
13	World Series	Sports	8.18×
14	Buffalo Bills	Sports	8.00×
15	Ice Hockey World Championships	Sports	7.97×
16	Stanley Cup	Sports	5.58×
17	Seattle Mariners	Sports	5.45×
18	Apple Store	Shopping	5.24×
19	Aaron Rodgers	Sports	4.43×
20	NHL	Sports	2.80×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WIVB-TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by WIVB-TV audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.27×
Tradition	CONSERVATISM	1.77×
Risk Appetite	THRILL	1.68×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by WIVB-TV audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.85×
Mindfulness	BALANCE	0.86×
Creativity	OPEN	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does WIVB-TV have in United States?

WIVB-TV has an estimated audience of 791,277 people in United States, concentrated in New York and California.

What is the gender split and age of WIVB-TV fans?

57.0% of WIVB-TV fans are female, 43.0% are male, with an average age of 42.1 years.

Which brands do WIVB-TV fans like most?

WIVB-TV fans show strongest brand affinity for Buffalo Sabres (88.59×), Buffalo Bills (8×), and Ottawa Senators (20×) over the country average.

Where do WIVB-TV fans live in United States?

WIVB-TV fans in United States are most concentrated in New York (reach ~600K), California (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do WIVB-TV fans also like?

Beyond WIVB-TV itself, the audience over-indexes on Buffalo Bills (8×), Ottawa Senators (20×), Sidney Crosby (14.14×), and Calgary Flames (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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CBS (64,812,435)
Peacock (58,963,425)
ESPN (49,940,761)

See WIVB-TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WIVB-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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