WIVB-TV Audience in United States
WIVB-TV has an estimated audience of 791,792 people in United States. 57.0% are female, 43.0% are male, average age 42.1. Top brand affinities: Buffalo Sabres, Buffalo Bills, Autism Awareness, Diabetes mellitus awareness, Aaron Rodgers.
Top brand affinities include Buffalo Sabres, Buffalo Bills, Autism Awareness, with strongest over-indexing on Buffalo Sabres (74.92× the country average). Demographically, the WIVB-TV audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Tradition.
Category: Movies & TV · Type: TV Channel
Demographics of WIVB-TV fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 42.1 |
| Estimated audience size | 791,792 |
Audience persona
The typical WIVB-TV fan in United States is more female, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for Buffalo Sabres.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Buffalo Sabres | 74.92× | Sports |
| Buffalo Bills | 9.49× | Sports |
| Autism Awareness | 10.87× | Health |
| Diabetes mellitus awareness | 7.24× | Health |
| Aaron Rodgers | 6.48× | Sports |
| Kia Sportage | 20× | Cars & Mobility |
| Singer-songwriter | 3.45× | Music & Radio |
| Microblogging | 7.45× | Technology & Electronics |
| Ottawa Senators | 20× | Sports |
| Calgary Flames | 20× | Sports |
| Bauer Hockey | 20× | Sports |
| Income tax | 7.7× | Business & Career |
| Honda HR-V | 15.74× | Cars & Mobility |
| Honda City | 20× | Cars & Mobility |
| Toyota Supra | 8.74× | Cars & Mobility |
| World Series | 6.09× | Sports |
| Pre-school playgroup | 17.94× | Kids & Family |
| Seattle Mariners | 3.72× | Sports |
| Stanley Cup | 6.11× | Sports |
| Toyota Yaris | 11.95× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.48 |
| Tradition | CONSERVATISM | 1.22 |
| Pet Ownership | JOY | 1.2 |
| Patriotism | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.16 |
| Community Orientation | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.8% |
| Canada | 2.7% |
| China | 0.1% |
See WIVB-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for WIVB-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.