WIVB-TV Audience in United States
WIVB-TV has an estimated audience of 791,792 people in United States. 57.0% are female, 43.0% are male, average age 42.1. Top brand affinities: Kerala, Pro-Ject, Totally Spies!, Ichiro Suzuki, Alaska.
Top brand affinities include Kerala, Pro-Ject, Totally Spies!, with strongest over-indexing on Kerala (74.92× the country average). Demographically, the WIVB-TV audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Tradition.
Category: Movies & TV · Type: TV Channel
Demographics of WIVB-TV fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 42.1 |
| Estimated audience size | 791,792 |
Audience persona
The typical WIVB-TV fan in United States is more female, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for Kerala.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kerala | 74.92× | Travel & Leisure |
| Pro-Ject | 10.86× | Music & Radio |
| Totally Spies! | 19.18× | Movies & TV |
| Ichiro Suzuki | 14.24× | Sports |
| Alaska | 2.24× | Travel & Leisure |
| Product design | 2.43× | Business & Career |
| Elsword | 20× | Games |
| Rajasthan | 20× | Travel & Leisure |
| Minnesota | 2.06× | Travel & Leisure |
| Grover Cleveland | 9.49× | Politics & Society |
| Urban Outfitters | 1.57× | Shopping |
| Electrolyte | 3.3× | Health |
| Monogram | 2.37× | Home & Garden |
| Golden Gate | 20× | Games |
| Voter registration | 2.89× | Politics & Society |
| UK garage | 3.22× | Music & Radio |
| Kevin Carroll | 14.23× | Movies & TV |
| JDSU | 1.7× | Business & Career |
| Home staging | 2.78× | Home & Garden |
| Captain America (1990 film) | 2.39× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.48 |
| Tradition | CONSERVATISM | 1.22 |
| Pet Ownership | JOY | 1.2 |
| Patriotism | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.16 |
| Community Orientation | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.8% |
| Canada | 2.7% |
| China | 0.1% |
See WIVB-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for WIVB-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.