Rascasse Audience Intelligence

WJW (TV) Audience in United States

A data profile of the people who buy, follow and care about WJW (TV) in United States — modelled from more than twelve digital signal sources. WJW (TV) has an estimated audience of 3,267,968 people in United States.

#92among TV Channel in United States#1195in Movies & TV

The average WJW (TV) fan in United States is 41.1 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Cleveland Guardians, Cleveland Browns, Nonprofit organization, with strongest over-indexing on Cleveland Guardians (10.32× the country average).

Demographically, the WJW (TV) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WJW (TV) fan in United States is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Cleveland Guardians.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WJW (TV) profile in United States.

Audience size
3.3M
in United States
Gender
59.8%♀
40.2% male
Age
41.1
average years
Country rank
#9549
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WJW (TV)

59.8% are female, 40.2% are male, average age 41.1.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for WJW (TV) audience in United States
MetricValue
Female59.8%
Male40.2%
Average age41.1
Estimated audience size3,267,968
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the WJW (TV) audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4924%
50+23%
Fig. 04

Worldwide distribution

98.5%

of the worldwide WJW (TV) audience comes from United States.

Worldwide audience distribution share by country for WJW (TV)
CountryShare
United States98.5%
China0.2%
Germany0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WJW (TV) audience in United States is strongest.

Fig. 05

Top regions by affinity

WJW (TV) fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~2.5M35.85×
02Louisiana~50K1.17×
03Tennessee~70K1.08×
04West Virginia~10K0.96×
05Alaska~6K0.93×
06Vermont~5K0.91×
07South Dakota~7K0.90×
08North Dakota~6K0.90×
09Montana~8K0.89×
10Rhode Island~9K0.87×
11Hawaii~10K0.86×
12New Hampshire~10K0.86×
13Maine~10K0.86×
14Delaware~8K0.86×
15Idaho~10K0.85×
16Mississippi~20K0.84×
17Arkansas~20K0.84×
18New Mexico~10K0.84×
19Connecticut~30K0.82×
20Utah~20K0.82×
21Kansas~20K0.82×
22Nebraska~10K0.82×
23Washington, District of Columbia~8K0.81×
24Oregon~30K0.80×
25Minnesota~40K0.77×
26Iowa~20K0.76×
27Oklahoma~30K0.73×
28Kentucky~30K0.72×
29Nevada~20K0.72×
30Missouri~40K0.71×
31Alabama~30K0.70×
32Washington~40K0.68×
33North Carolina~70K0.66×
34Massachusetts~40K0.66×
35South Carolina~30K0.66×
36Arizona~40K0.64×
37Wisconsin~30K0.64×
38Maryland~40K0.63×
39Indiana~40K0.61×
40Colorado~30K0.60×
41New Jersey~50K0.59×
42Michigan~50K0.55×
43Virginia~40K0.54×
44Georgia~50K0.52×
45Illinois~60K0.51×
46Pennsylvania~50K0.49×
47Florida~90K0.40×
48Texas~100K0.39×
49New York~70K0.39×
50California~100K0.31×
Fig. 06

Affinity by region

Affinity by region — WJW (TV), United States
0.31×1.00×35.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WJW (TV) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WJW (TV) audience
#·InterestCategoryAffinity×
01Cleveland GuardiansSports10.32×
02Columbus Blue JacketsSports8.33×
03Cleveland BrownsSports3.95×
04Cincinnati RedsSports2.53×
05Tabloid (newspaper format)Literature2.28×
06Microwave ovenHome & Garden1.93×
07Online newspaperNews1.82×
08Rail transportTravel & Leisure1.82×
09Charitable organizationPolitics & Society1.73×
10Britney SpearsMusic & Radio1.72×
11Hardware storeHome & Garden1.72×
12SubwayFood & Beverages1.68×
13PharmacyBusiness & Career1.67×
14TMZInternet & Social Media1.63×
15Pizza HutFood & Beverages1.62×
16United Parcel ServiceBusiness & Career1.62×
17Nonprofit organizationPolitics & Society1.61×
18Veterinary medicineBusiness & Career1.55×
19TraditionPolitics & Society1.53×
20TV game showsMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WJW (TV) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WJW (TV) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.73×
Convenience OrientationPREMIUM1.55×
TraditionCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WJW (TV) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Design AffinityPREMIUM0.62×
Sports ActivityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WJW (TV) have in United States?

WJW (TV) has an estimated audience of 3,267,968 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of WJW (TV) fans?

59.8% of WJW (TV) fans are female, 40.2% are male, with an average age of 41.1 years.

03

Which brands do WJW (TV) fans like most?

WJW (TV) fans show strongest brand affinity for Cleveland Guardians (10.32×), Cleveland Browns (3.95×), and Nonprofit organization (1.61×) over the country average.

04

Where do WJW (TV) fans live in United States?

WJW (TV) fans in United States are most concentrated in Ohio (reach ~2.5M), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do WJW (TV) fans also like?

Beyond WJW (TV) itself, the audience over-indexes on Cleveland Browns (3.95×), Nonprofit organization (1.61×), Pizza Hut (1.62×), and Subway (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See WJW (TV) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WJW (TV). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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