WJW (TV) Audience in United States

WJW (TV) logo

WJW (TV) has an estimated audience of 3,269,079 people in United States. 59.8% are female, 40.2% are male, average age 41.1. Top regions: Ohio, North Carolina, Tennessee. Top brand affinities: Sinaloa, Pillow, Graham Greene, Israeli cuisine, Laguna (province).

The average WJW (TV) fan in United States is 41.1 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, North Carolina, Tennessee. Top brand affinities include Sinaloa, Pillow, Graham Greene, with strongest over-indexing on Sinaloa (6.1× the country average). Demographically, the WJW (TV) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of WJW (TV) fans

Demographic split for WJW (TV) audience in United States
MetricValue
Female59.8%
Male40.2%
Average age41.1
Estimated audience size3,269,079

Audience persona

The typical WJW (TV) fan in United States is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for WJW (TV) in United States
RegionReachAffinity
Ohio2,451,80935.98×
North Carolina68,9130.7×
Tennessee66,3051.01×
Louisiana60,3191.43×
Florida52,5770.24×
Texas45,0640.16×
California45,0040.13×
Illinois42,8930.39×
New York41,2060.23×
Pennsylvania33,4100.3×
Michigan31,3050.37×
Virginia25,0280.31×
South Carolina22,1280.45×
Georgia16,4050.16×
Indiana15,3620.26×
West Virginia11,6680.77×
Wisconsin11,3680.23×
Colorado11,0620.21×
Maryland9,9610.18×
Arizona9,5200.14×
Kentucky9,0630.22×
New Jersey9,0340.11×
Oklahoma8,2880.23×
Alabama7,8960.17×
Missouri7,8300.15×
Nevada7,4680.24×
Massachusetts7,2120.11×
Washington6,4000.1×
Iowa6,3950.24×
Mississippi4,5930.17×
Minnesota3,9740.08×
Kansas3,7720.15×
Arkansas3,7670.14×
Washington, District of Columbia3,7520.38×
Oregon3,6860.1×
Alaska3,4930.5×
Idaho3,2320.2×
Delaware3,1180.35×
Hawaii3,0880.22×
Nebraska3,0600.19×
Montana3,0450.34×
South Dakota3,0060.4×
North Dakota2,9260.44×
New Hampshire2,8840.22×
Wyoming2,8320.58×
Connecticut2,8200.09×
New Mexico2,8090.17×
Rhode Island2,7850.27×
Maine2,7830.24×
Utah2,7480.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WJW (TV) audience
BrandAffinityCategory
Sinaloa6.1×Travel & Leisure
Pillow1.58×Home & Garden
Graham Greene1.66×Literature
Israeli cuisine1.77×Food & Beverages
Laguna (province)1.65×
Summer Days (And Summer Nights!!)2.67×Music & Radio
Cachaça1.68×Food & Beverages
John Key1.66×Politics & Society
Grumman1.94×Business & Career
Jbc2×Kids & Family
IUniverse1.62×Literature
Brive-la-Gaillarde2.81×
Jyväskylä2.06×Travel & Leisure
Seven Sister States1.51×
JBM1.53×Music & Radio
Jamnalal Bajaj Institute of Management Studies1.51×Business & Career
Cobh1.98×Travel & Leisure
Syrian opposition2.19×Politics & Society
The Ocean Race1.65×Sports
Grace Grace1.53×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WJW (TV) audience
TraitClusterScore
Family OrientationCONSERVATISM1.24
Convenience OrientationPREMIUM1.21
IndulgenceJOY1.12
IndividualismJOY1.07
SpiritualityBALANCE1.06
Need for SecurityCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for WJW (TV)
CountryShare
United States98.5%
China0.2%
Germany0.2%

See WJW (TV) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WJW (TV) have in United States?

WJW (TV) has an estimated audience of 3,269,079 people in United States, concentrated in Ohio and North Carolina.

What is the gender split and age of WJW (TV) fans?

59.8% of WJW (TV) fans are female, 40.2% are male, with an average age of 41.1 years.

Which brands do WJW (TV) fans like most?

WJW (TV) fans show strongest brand affinity for Sinaloa (6.1×), Pillow (1.58×), and Graham Greene (1.66×) over the country average.

Where do WJW (TV) fans live in United States?

WJW (TV) fans in United States are most concentrated in Ohio (reach 2,451,809), North Carolina (reach 68,913), and Tennessee (reach 66,305). These three regions account for the largest share of the active audience.

What other brands do WJW (TV) fans also like?

Beyond WJW (TV) itself, the audience over-indexes on Pillow (1.58×), Graham Greene (1.66×), Israeli cuisine (1.77×), and Laguna (province) (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WJW (TV). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.