Rascasse Audience Intelligence

Wounded Warrior Project Audience in United States

A data profile of the people who buy, follow and care about Wounded Warrior Project in United States — modelled from more than twelve digital signal sources. Wounded Warrior Project has an estimated audience of 1,849,971 people in United States.

#22among Charity in United States#102among NGO / Political Party in United States#962in Politics & Society

The average Wounded Warrior Project fan in United States is 45.9 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Drudge Report, Seattle Mariners, Donald Trump, with strongest over-indexing on Drudge Report (5.55× the country average).

Demographically, the Wounded Warrior Project audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wounded Warrior Project fan in United States is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wounded Warrior Project profile in United States.

Audience size
1.8M
in United States
Gender
43.1%♀
56.9% male
Age
45.9
average years
Country rank
#15143
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wounded Warrior Project fans

43.1% are female, 56.9% are male, average age 45.9.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Wounded Warrior Project audience in United States
MetricValue
Female43.1%
Male56.9%
Average age45.9
Estimated audience size1,849,971
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Wounded Warrior Project audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3915%
40-4923%
50+40%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Wounded Warrior Project audience comes from United States.

Worldwide audience distribution share by country for Wounded Warrior Project
CountryShare
United States92.6%
Canada2.0%
United Kingdom0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wounded Warrior Project audience in United States is strongest.

Fig. 05

Top regions by affinity

Wounded Warrior Project fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.61×
02New Jersey~60K1.35×
03Virginia~60K1.34×
04Washington, District of Columbia~7K1.32×
05Colorado~40K1.26×
06South Carolina~30K1.20×
07Tennessee~40K1.19×
08North Carolina~60K1.17×
09Hawaii~9K1.15×
10New Hampshire~8K1.12×
11Alabama~30K1.09×
12Pennsylvania~70K1.08×
13Texas~200K1.07×
14Maryland~30K1.06×
15Georgia~60K1.05×
16Alaska~4K1.05×
17Arizona~40K1.02×
18Missouri~30K1.01×
19Kansas~10K1.01×
20Wisconsin~30K1.00×
21Oklahoma~20K1.00×
22Mississippi~20K1.00×
23Montana~5K1.00×
24Kentucky~20K0.98×
25Iowa~10K0.97×
26Louisiana~20K0.96×
27Connecticut~20K0.96×
28West Virginia~8K0.96×
29Rhode Island~6K0.95×
30Delaware~5K0.95×
31North Dakota~4K0.95×
32Minnesota~20K0.94×
33Massachusetts~30K0.93×
34Indiana~30K0.93×
35Arkansas~10K0.93×
36Idaho~9K0.93×
37Nebraska~9K0.93×
38Ohio~50K0.92×
39New Mexico~9K0.92×
40Vermont~3K0.92×
41South Dakota~4K0.91×
42Maine~6K0.89×
43Illinois~50K0.87×
44Washington~30K0.86×
45New York~90K0.84×
46Michigan~40K0.83×
47Oregon~20K0.82×
48Nevada~10K0.79×
49California~100K0.70×
50Utah~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Wounded Warrior Project, United States
0.67×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wounded Warrior Project audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wounded Warrior Project audience
#·InterestCategoryAffinity×
01Drudge ReportSports5.55×
02Seattle MarinersSports4.97×
03New York PostNews3.81×
04Atlanta BravesSports3.70×
05PoliticoPolitics & Society3.60×
06Chuck NorrisMovies & TV2.92×
07Sustainable energyHome & Garden2.82×
08Charitable organizationPolitics & Society2.75×
09Renewable energyBusiness & Career2.61×
10Fox News ChannelMovies & TV2.47×
11Rail transportTravel & Leisure2.46×
12Discount TireShopping2.32×
13Nonprofit organizationPolitics & Society2.26×
14High schoolBusiness & Career2.25×
15PhilanthropyArts & Culture2.23×
16TraditionPolitics & Society2.00×
17Donald TrumpPolitics & Society1.64×
18American AirlinesTravel & Leisure1.63×
19Chick-fil-AFood & Beverages1.58×
20LivestockPets & Animals1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wounded Warrior Project audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wounded Warrior Project audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.79×
IndividualismJOY1.89×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wounded Warrior Project audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wounded Warrior Project have in United States?

Wounded Warrior Project has an estimated audience of 1,849,971 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Wounded Warrior Project fans?

43.1% of Wounded Warrior Project fans are female, 56.9% are male, with an average age of 45.9 years.

03

Which brands do Wounded Warrior Project fans like most?

Wounded Warrior Project fans show strongest brand affinity for Drudge Report (5.55×), Seattle Mariners (4.97×), and Donald Trump (1.64×) over the country average.

04

Where do Wounded Warrior Project fans live in United States?

Wounded Warrior Project fans in United States are most concentrated in Florida (reach ~200K), Texas (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wounded Warrior Project fans also like?

Beyond Wounded Warrior Project itself, the audience over-indexes on Seattle Mariners (4.97×), Donald Trump (1.64×), New York Post (3.81×), and Nonprofit organization (2.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wounded Warrior Project. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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