Wounded Warrior Project Audience in United States

Wounded Warrior Project has an estimated audience of 1,848,739 people in United States. 43.1% are female, 56.9% are male, average age 45.9. Top regions: Florida, Texas, California. Top brand affinities: PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, Drudge Report, Fox News Channel.

The average Wounded Warrior Project fan in United States is 45.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on PSV Eindhoven (46.13× the country average). Demographically, the Wounded Warrior Project audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Wounded Warrior Project fans

Demographic split for Wounded Warrior Project audience in United States
MetricValue
Female43.1%
Male56.9%
Average age45.9
Estimated audience size1,848,739

Audience persona

The typical Wounded Warrior Project fan in United States is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Wounded Warrior Project in United States
RegionReachAffinity
Florida189,5471.51×
Texas179,5151.13×
California151,2260.74×
New York89,7200.87×
Pennsylvania69,9521.12×
North Carolina66,5201.2×
Georgia63,2061.11×
New Jersey61,6301.31×
Virginia60,3981.34×
Illinois55,6860.9×
Ohio55,1050.97×
Tennessee43,3351.17×
Michigan42,4060.88×
Arizona40,0301.06×
Massachusetts35,6190.98×
South Carolina34,7901.25×
Maryland34,5401.09×
Colorado33,8821.16×
Indiana32,9610.98×
Washington32,2300.87×
Missouri30,8861.04×
Alabama29,1281.13×
Wisconsin28,0791.01×
Minnesota25,3340.96×
Kentucky23,3091.01×
Louisiana23,1090.97×
Oklahoma20,8671.02×
Connecticut17,9560.97×
Oregon17,6610.83×
Kansas14,9721.03×
Arkansas14,6790.96×
Nevada14,4160.81×
Iowa14,4040.95×
Mississippi14,0250.92×
Utah10,5390.64×
Hawaii9,0331.14×
Nebraska8,6410.93×
Idaho8,4530.91×
New Mexico8,1310.88×
New Hampshire8,0201.1×
West Virginia7,6340.89×
Washington, District of Columbia6,9801.26×
Maine5,9840.9×
Rhode Island5,1240.87×
Montana4,9730.97×
Delaware4,4600.87×
Alaska4,0081.01×
South Dakota3,5420.83×
North Dakota3,3880.89×
Vermont2,6900.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wounded Warrior Project audience
BrandAffinityCategory
PSV Eindhoven46.13×Sports
Autism Awareness9.89×Health
Diabetes mellitus awareness6.87×Health
Drudge Report6.29×Sports
Fox News Channel2.47×Movies & TV
Singer-songwriter3.35×Music & Radio
Chuck Norris4.95×Movies & TV
Microblogging6.93×Technology & Electronics
MSN2.49×News
Income tax7.23×Business & Career
Capital One2.4×Business & Career
Kat Dennings8.04×Movies & TV
New York Post3.74×News
Seattle Mariners4.24×Sports
Helen Hunt9.89×Movies & TV
Texas Roadhouse2×Food & Beverages
Made in USA2.95×Business & Career
Staples (Canada)2.51×Business & Career
Hobby Lobby1.84×Home & Garden
Chase (bank)2.28×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wounded Warrior Project audience
TraitClusterScore
PatriotismCONSERVATISM5.15
IndividualismJOY1.38
Family OrientationCONSERVATISM1.33
Community OrientationOPEN1.32
Need for SecurityCONSERVATISM1.32
SpiritualityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Wounded Warrior Project
CountryShare
United States92.7%
Canada2.0%
United Kingdom0.8%

See Wounded Warrior Project audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Wounded Warrior Project have in United States?

Wounded Warrior Project has an estimated audience of 1,848,739 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Wounded Warrior Project fans?

43.1% of Wounded Warrior Project fans are female, 56.9% are male, with an average age of 45.9 years.

Which brands do Wounded Warrior Project fans like most?

Wounded Warrior Project fans show strongest brand affinity for PSV Eindhoven (46.13×), Autism Awareness (9.89×), and Diabetes mellitus awareness (6.87×) over the country average.

Where do Wounded Warrior Project fans live in United States?

Wounded Warrior Project fans in United States are most concentrated in Florida (reach 189,547), Texas (reach 179,515), and California (reach 151,226). These three regions account for the largest share of the active audience.

What other brands do Wounded Warrior Project fans also like?

Beyond Wounded Warrior Project itself, the audience over-indexes on Autism Awareness (9.89×), Diabetes mellitus awareness (6.87×), Drudge Report (6.29×), and Fox News Channel (2.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wounded Warrior Project. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.