Xero Shoes Audience in United States

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Xero Shoes has an estimated audience of 707,986 people in United States. 49.7% are female, 50.3% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Grand Prairie, Texas, 3D printing, Kingdom of Judah, Necktie.

The average Xero Shoes fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Grand Prairie, Texas, 3D printing, with strongest over-indexing on Natural rubber (1.71× the country average). Demographically, the Xero Shoes audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Xero Shoes fans

Demographic split for Xero Shoes audience in United States
MetricValue
Female49.7%
Male50.3%
Average age39.5
Estimated audience size707,986

Audience persona

The typical Xero Shoes fan in United States is balanced, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Xero Shoes in United States
RegionReachAffinity
California72,9110.94×
Texas46,1410.76×
Florida31,0550.65×
New York27,0240.68×
Colorado25,6162.3×
Washington20,7021.46×
North Carolina20,4560.96×
Pennsylvania20,0640.84×
Ohio18,8090.86×
Illinois18,7440.79×
Virginia16,6470.97×
Michigan16,4520.89×
Georgia14,7340.68×
Arizona14,1880.98×
Oregon13,8511.71×
Tennessee13,4470.95×
Massachusetts12,6580.91×
Minnesota12,3401.22×
New Jersey11,4360.64×
Wisconsin11,3841.07×
Missouri11,0950.97×
Indiana10,5890.82×
Maryland9,3930.77×
Utah9,1141.44×
South Carolina7,5890.71×
Alabama7,2210.73×
Kentucky6,9380.78×
Oklahoma6,4780.82×
Connecticut5,6910.8×
Idaho5,6021.58×
Kansas5,5210.99×
Louisiana5,4690.6×
Iowa5,1380.88×
Nevada5,0510.74×
Arkansas4,6620.8×
New Mexico4,3141.22×
New Hampshire3,3831.21×
Maine3,3431.32×
Hawaii3,2291.06×
Montana3,2191.64×
Nebraska3,2130.9×
Mississippi3,1660.54×
Alaska2,7021.78×
West Virginia2,6030.79×
Vermont1,9721.59×
South Dakota1,6801.03×
Rhode Island1,6630.74×
Washington, District of Columbia1,5450.73×
Wyoming1,5191.45×
Delaware1,2040.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xero Shoes audience
BrandAffinityCategory
Natural rubber1.71×Cars & Mobility
Grand Prairie, Texas5.15×Travel & Leisure
3D printing1.54×Technology & Electronics
Kingdom of Judah4.07×Politics & Society
Necktie2.22×Fashion & Accessoires
Atkins diet2.18×Health
Igor Stravinsky7.82×Music & Radio
Nasal cavity2.9×Health
Hypertext2.07×Technology & Electronics
Sailor1.66×Travel & Leisure
Highland games3.02×Sports
Springfield, Illinois2.86×Travel & Leisure
Bulacan3.83×Travel & Leisure
Hypothec2.38×Business & Career
Bruklinas3.21×Travel & Leisure
Cadena SER2.73×Music & Radio
Bulacan2.95×Travel & Leisure
Los Cadetes de Linares3.4×Music & Radio
Bruklinas2.65×Travel & Leisure
Catania2.23×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xero Shoes audience
TraitClusterScore
SustainabilityBALANCE2.55
MindfulnessBALANCE1.79
Sports ActivityPOWER1.78
TravellingTHRILL1.67
Early Adopter MentalityPOWER1.59
Healthy LifestyleBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Xero Shoes
CountryShare
United States64.8%
Germany8.2%
Japan6.1%

See Xero Shoes audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Xero Shoes have in United States?

Xero Shoes has an estimated audience of 707,986 people in United States, concentrated in California and Texas.

What is the gender split and age of Xero Shoes fans?

49.7% of Xero Shoes fans are female, 50.3% are male, with an average age of 39.5 years.

Which brands do Xero Shoes fans like most?

Xero Shoes fans show strongest brand affinity for Natural rubber (1.71×), Grand Prairie, Texas (5.15×), and 3D printing (1.54×) over the country average.

Where do Xero Shoes fans live in United States?

Xero Shoes fans in United States are most concentrated in California (reach 72,911), Texas (reach 46,141), and Florida (reach 31,055). These three regions account for the largest share of the active audience.

What other brands do Xero Shoes fans also like?

Beyond Xero Shoes itself, the audience over-indexes on Grand Prairie, Texas (5.15×), 3D printing (1.54×), Kingdom of Judah (4.07×), and Necktie (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xero Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.