Yakima River Audience in United States

Yakima River has an estimated audience of 352,794 people in United States. 58.7% are female, 41.3% are male, average age 38.9. Top regions: Washington, California, Oregon. Top brand affinities: Seattle Seahawks, Buffalo Bills, Rail transport, Non-alcoholic beverage, Espresso.

The average Yakima River fan in United States is 38.9 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Oregon. Top brand affinities include Seattle Seahawks, Buffalo Bills, Rail transport, with strongest over-indexing on Seattle Seahawks (5.41× the country average). Demographically, the Yakima River audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Yakima River fans

Demographic split for Yakima River audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.9
Estimated audience size352,794

Audience persona

The typical Yakima River fan in United States is more female, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Seattle Seahawks.

Top regions in United States

Top regions ranked by reach for Yakima River in United States
RegionReachAffinity
Washington108,22315.29×
California13,9590.36×
Oregon12,0172.97×
Texas7,1320.24×
New York3,5410.18×
Florida3,4670.15×
Colorado2,9460.53×
Idaho2,8601.62×
Arizona2,5270.35×
North Carolina2,4290.23×
Pennsylvania2,2970.19×
Mississippi1,9570.67×
Utah1,9030.6×
Montana1,8741.91×
Illinois1,8470.16×
Ohio1,8430.17×
Tennessee1,8000.25×
Louisiana1,7400.38×
Arkansas1,7390.6×
Georgia1,7210.16×
Oklahoma1,7000.43×
Virginia1,6800.2×
Kentucky1,6740.38×
Alabama1,6200.33×
Indiana1,6170.25×
Kansas1,6170.58×
West Virginia1,6160.98×
Alaska1,6122.14×
Michigan1,6060.17×
South Carolina1,5320.29×
Nevada1,5080.44×
Missouri1,4460.25×
Hawaii1,4250.94×
Iowa1,4170.49×
Massachusetts1,4120.2×
South Dakota1,3871.7×
Wisconsin1,3690.26×
New Jersey1,3550.15×
North Dakota1,3511.86×
New Hampshire1,3310.96×
Minnesota1,3250.26×
Wyoming1,3072.5×
Nebraska1,3040.74×
Connecticut1,3020.37×
New Mexico1,2970.73×
Rhode Island1,2861.14×
Maine1,2851.02×
Vermont1,2642.04×
Maryland1,2540.21×
Delaware1,1511.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yakima River audience
BrandAffinityCategory
Seattle Seahawks5.41×Sports
Buffalo Bills1.76×Sports
Rail transport1.58×Travel & Leisure
Non-alcoholic beverage1.82×Food & Beverages
Espresso1.83×Food & Beverages
Seattle Sounders FC5.54×Sports
Washington Wizards1.87×Sports
Standup paddleboarding1.56×Sports
Garden centre1.81×Home & Garden
Toyota Land Cruiser1.62×Cars & Mobility
Liquor store1.94×Food & Beverages
Tesla Model X2.09×Cars & Mobility
Best Western1.62×Travel & Leisure
Oktoberfest1.99×Travel & Leisure
Chardonnay1.98×Food & Beverages
Cabernet Sauvignon1.69×Food & Beverages
Portland Timbers2.58×Sports
Cathay Pacific1.6×Travel & Leisure
Burton Snowboards1.59×Sports
Franklin Graham1.64×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yakima River audience
TraitClusterScore
Community OrientationOPEN1.1
DIY MentalityTHRILL1.06
Family OrientationCONSERVATISM1.04
CreativityOPEN1.01
Need for SecurityCONSERVATISM1
Pet OwnershipJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for Yakima River
CountryShare
United States96.6%
United Kingdom2.6%
Japan0.1%

See Yakima River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Yakima River have in United States?

Yakima River has an estimated audience of 352,794 people in United States, concentrated in Washington and California.

What is the gender split and age of Yakima River fans?

58.7% of Yakima River fans are female, 41.3% are male, with an average age of 38.9 years.

Which brands do Yakima River fans like most?

Yakima River fans show strongest brand affinity for Seattle Seahawks (5.41×), Buffalo Bills (1.76×), and Rail transport (1.58×) over the country average.

Where do Yakima River fans live in United States?

Yakima River fans in United States are most concentrated in Washington (reach 108,223), California (reach 13,959), and Oregon (reach 12,017). These three regions account for the largest share of the active audience.

What other brands do Yakima River fans also like?

Beyond Yakima River itself, the audience over-indexes on Buffalo Bills (1.76×), Rail transport (1.58×), Non-alcoholic beverage (1.82×), and Espresso (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yakima River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.