Rascasse Audience Intelligence

Yakima River Audience in United States

A data profile of the people who buy, follow and care about Yakima River in United States — modelled from more than twelve digital signal sources. Yakima River has an estimated audience of 352,794 people in United States.

#33among River in United States#5059among POI in United States#3663in Travel & Leisure

The average Yakima River fan in United States is 38.9 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Seattle Seahawks, Non-alcoholic beverage, Rail transport, with strongest over-indexing on Seattle Seahawks (4.04× the country average).

Demographically, the Yakima River audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yakima River fan in United States is more female, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Seattle Seahawks.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yakima River profile in United States.

Audience size
353K
in United States
Gender
58.7%♀
41.3% male
Age
38.9
average years
Country rank
#44429
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yakima River fans

58.7% are female, 41.3% are male, average age 38.9.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Yakima River audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.9
Estimated audience size352,794
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Yakima River audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

96.6%

of the worldwide Yakima River audience comes from United States.

Worldwide audience distribution share by country for Yakima River
CountryShare
United States96.6%
United Kingdom2.6%
Japan0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yakima River audience in United States is strongest.

Fig. 05

Top regions by affinity

Yakima River fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K18.26×
02Oregon~9K2.33×
03Idaho~2K1.40×
04Alaska<1K1.21×
05Montana~1K1.16×
06Vermont<1K1.13×
07North Dakota<1K1.10×
08South Dakota<1K1.08×
09Delaware<1K1.00×
10West Virginia~2K0.99×
11Maine~1K0.99×
12Rhode Island~1K0.99×
13Hawaii~1K0.98×
14New Hampshire~1K0.98×
15Washington, District of Columbia~1K0.95×
16New Mexico~2K0.94×
17Nebraska~2K0.94×
18Mississippi~3K0.93×
19Arkansas~3K0.91×
20Utah~3K0.90×
21Kansas~3K0.90×
22Oklahoma~3K0.89×
23Iowa~3K0.89×
24Louisiana~4K0.87×
25Kentucky~4K0.87×
26Connecticut~3K0.87×
27Nevada~3K0.87×
28Alabama~4K0.86×
29South Carolina~5K0.85×
30Wisconsin~4K0.85×
31Indiana~5K0.84×
32Missouri~5K0.84×
33Maryland~5K0.83×
34Tennessee~6K0.82×
35Massachusetts~6K0.82×
36Minnesota~4K0.82×
37Michigan~7K0.81×
38New Jersey~7K0.81×
39Colorado~5K0.81×
40Ohio~9K0.78×
41Georgia~8K0.78×
42Virginia~7K0.78×
43Arizona~6K0.78×
44North Carolina~8K0.75×
45Illinois~9K0.74×
46Pennsylvania~9K0.73×
47Florida~20K0.66×
48New York~10K0.65×
49Texas~20K0.55×
50California~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Yakima River, United States
0.52×1.00×18.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yakima River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yakima River audience
#·InterestCategoryAffinity×
01Seattle Sounders FCSports7.84×
02Seattle SeahawksSports4.04×
03Non-alcoholic beverageFood & Beverages4.04×
04Liquor storeFood & Beverages3.14×
05Best WesternTravel & Leisure2.82×
06Rail transportTravel & Leisure2.81×
07EspressoFood & Beverages2.71×
08Garden centreHome & Garden2.69×
09Monopoly (game)Games2.65×
10Chris PrattMovies & TV1.93×
11PubFood & Beverages1.78×
12Washington WizardsSports1.77×
13Hardware storeHome & Garden1.76×
14Britney SpearsMusic & Radio1.72×
15Private equityBusiness & Career1.72×
16Street foodFood & Beverages1.71×
17SteakhouseFood & Beverages1.71×
18Charitable organizationPolitics & Society1.66×
19FanaticsFashion & Accessoires1.62×
20Air pollutionHealth1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yakima River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yakima River audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.66×
DIY MentalityTHRILL1.37×
IndividualismJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yakima River audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
Quality AwarenessPREMIUM0.64×
SustainabilityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yakima River have in United States?

Yakima River has an estimated audience of 352,794 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Yakima River fans?

58.7% of Yakima River fans are female, 41.3% are male, with an average age of 38.9 years.

03

Which brands do Yakima River fans like most?

Yakima River fans show strongest brand affinity for Seattle Seahawks (4.04×), Non-alcoholic beverage (4.04×), and Rail transport (2.81×) over the country average.

04

Where do Yakima River fans live in United States?

Yakima River fans in United States are most concentrated in Washington (reach ~100K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Yakima River fans also like?

Beyond Yakima River itself, the audience over-indexes on Non-alcoholic beverage (4.04×), Rail transport (2.81×), Espresso (2.71×), and Hardware store (1.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yakima River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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