Rascasse Audience Intelligence

Yellowjackets Audience in United States

A data profile of the people who buy, follow and care about Yellowjackets in United States — modelled from more than twelve digital signal sources. Yellowjackets has an estimated audience of 5,572,283 people in United States.

#81among TV series in United States#172among Movie / TV Show / Series in United States#585in Movies & TV

The average Yellowjackets fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Cooking, Weather forecasting, with strongest over-indexing on Donald Trump (1.9× the country average).

Demographically, the Yellowjackets audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yellowjackets fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Donald Trump.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yellowjackets profile in United States.

Audience size
5.6M
in United States
Gender
47.7%♀
52.3% male
Age
41.5
average years
Country rank
#6087
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yellowjackets viewers

47.7% are female, 52.3% are male, average age 41.5.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Yellowjackets audience in United States
MetricValue
Female47.7%
Male52.3%
Average age41.5
Estimated audience size5,572,283
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Yellowjackets audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Yellowjackets audience comes from United States.

Worldwide audience distribution share by country for Yellowjackets
CountryShare
United States40.4%
Australia8.7%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yellowjackets audience in United States is strongest.

Fig. 05

Top regions by affinity

Yellowjackets fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K1.39×
02Oregon~100K1.33×
03Kentucky~100K1.27×
04New Hampshire~40K1.25×
05Maine~30K1.20×
06Vermont~20K1.19×
07Missouri~100K1.17×
08Pennsylvania~300K1.16×
09Washington~200K1.14×
10Massachusetts~200K1.13×
11Oklahoma~90K1.12×
12Indiana~100K1.11×
13Connecticut~80K1.10×
14Ohio~200K1.09×
15Tennessee~200K1.09×
16Rhode Island~30K1.09×
17Michigan~200K1.07×
18Kansas~60K1.07×
19North Carolina~200K1.06×
20Colorado~100K1.06×
21Wisconsin~100K1.06×
22Arkansas~60K1.06×
23Minnesota~100K1.05×
24Virginia~200K1.03×
25Idaho~40K1.02×
26Maryland~100K1.01×
27Iowa~60K0.99×
28Montana~20K0.99×
29Illinois~200K0.98×
30Georgia~200K0.98×
31Louisiana~90K0.98×
32Utah~60K0.95×
33New York~400K0.94×
34South Carolina~100K0.94×
35Delaware~20K0.93×
36New Jersey~200K0.92×
37Nebraska~30K0.92×
38Mississippi~60K0.91×
39North Dakota~10K0.90×
40California~700K0.88×
41Texas~600K0.88×
42New Mexico~30K0.86×
43Washington, District of Columbia~20K0.83×
44South Dakota~10K0.83×
45Nevada~60K0.82×
46Alabama~80K0.81×
47Florida~400K0.78×
48Alaska~10K0.76×
49Arizona~100K0.69×
50Hawaii~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Yellowjackets, United States
0.63×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yellowjackets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yellowjackets audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden4.37×
02Discount TireShopping3.18×
03FedExBusiness & Career2.99×
04GrillingFood & Beverages2.07×
05Nonprofit organizationPolitics & Society2.03×
06BarbecueFood & Beverages1.93×
07Donald TrumpPolitics & Society1.90×
08InsuranceBusiness & Career1.82×
09PinterestInternet & Social Media1.81×
10EBayShopping1.81×
11Health careBusiness & Career1.78×
12Country musicMusic & Radio1.77×
13CNNMovies & TV1.74×
14RecipesFood & Beverages1.72×
15WalmartShopping1.72×
16Alcoholic beveragesFood & Beverages1.69×
17CookingFood & Beverages1.68×
18Home improvementHome & Garden1.64×
19MedicineBusiness & Career1.62×
20XInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yellowjackets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yellowjackets audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.24×
Need for SecurityCONSERVATISM1.66×
Career OrientationPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yellowjackets audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yellowjackets have in United States?

Yellowjackets has an estimated audience of 5,572,283 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yellowjackets viewers?

47.7% of Yellowjackets fans are female, 52.3% are male, with an average age of 41.5 years.

03

Which brands do Yellowjackets fans like most?

Yellowjackets fans show strongest brand affinity for Donald Trump (1.9×), Cooking (1.68×), and Weather forecasting (4.37×) over the country average.

04

Where do Yellowjackets fans live in United States?

Yellowjackets fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Yellowjackets fans also like?

Beyond Yellowjackets itself, the audience over-indexes on Cooking (1.68×), Weather forecasting (4.37×), Alcoholic beverages (1.69×), and FedEx (2.99×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yellowjackets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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