Yellowjackets Audience in United States

Yellowjackets logo

Yellowjackets has an estimated audience of 7,359,483 people in United States. 47.7% are female, 52.3% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Israel, Urban Outfitters, MK, Keith Stanfield, Governor of Michigan.

The average Yellowjackets fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Urban Outfitters, MK, with strongest over-indexing on Israel (3.08× the country average). Demographically, the Yellowjackets audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Yellowjackets fans

Demographic split for Yellowjackets audience in United States
MetricValue
Female47.7%
Male52.3%
Average age41.5
Estimated audience size7,359,483

Audience persona

The typical Yellowjackets fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Yellowjackets in United States
RegionReachAffinity
California763,1270.94×
Texas579,3700.92×
New York411,1911×
Florida401,4800.81×
Pennsylvania304,6751.23×
Ohio255,1131.13×
Illinois253,6361.03×
North Carolina239,6901.08×
Georgia221,6310.98×
Michigan208,9691.09×
Virginia188,1261.05×
New Jersey179,2130.96×
Washington172,5571.17×
Massachusetts170,8661.18×
Tennessee163,0981.1×
Indiana151,7171.13×
Missouri143,3801.21×
Colorado131,0221.13×
Maryland126,3211×
Wisconsin119,8431.08×
Kentucky116,9321.27×
Minnesota115,8071.1×
Oregon112,9681.34×
South Carolina102,5140.93×
Oklahoma93,6061.15×
Louisiana92,2650.97×
Arizona82,8050.55×
Connecticut79,3241.07×
Arkansas64,0371.06×
Utah63,8430.97×
Kansas63,5821.1×
Iowa61,3561.01×
Nevada60,9720.86×
Alabama59,9100.58×
Mississippi52,9160.87×
West Virginia48,7281.42×
Idaho37,1391.01×
New Hampshire34,9561.21×
Nebraska34,1780.93×
New Mexico31,4700.85×
Maine29,6231.12×
Rhode Island25,5291.09×
Montana20,2240.99×
Hawaii19,9630.63×
Washington, District of Columbia18,6470.84×
Delaware18,0560.89×
Vermont14,0001.08×
South Dakota13,4940.79×
North Dakota13,1650.87×
Wyoming8,2920.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yellowjackets audience
BrandAffinityCategory
Israel3.08×Travel & Leisure
Urban Outfitters1.81×Shopping
MK3.76×Music & Radio
Keith Stanfield4.81×Movies & TV
Governor of Michigan4.52×Politics & Society
Goop3.11×Internet & Social Media
Wok3.61×Food & Beverages
Urban horticulture1.85×Home & Garden
Jeep Wagoneer2.88×Cars & Mobility
Hipster4.81×Politics & Society
KiwiCo3.48×Kids & Family
headspace4.3×Health
Vocal harmony2.03×Music & Radio
Wikia1.52×Internet & Social Media
Hibachi3.46×Food & Beverages
Goose (band)2.7×Pets & Animals
Home staging2.26×Home & Garden
Google Home2.78×Technology & Electronics
Nebraska Cornhuskers football1.54×Sports
JibJab2.46×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yellowjackets audience
TraitClusterScore
PatriotismCONSERVATISM1.68
Risk AppetiteTHRILL1.38
Need for SecurityCONSERVATISM1.29
Family OrientationCONSERVATISM1.25
Career OrientationPOWER1.19
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Yellowjackets
CountryShare
United States47.9%
Australia7.6%
Germany6.6%

See Yellowjackets audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Yellowjackets have in United States?

Yellowjackets has an estimated audience of 7,359,483 people in United States, concentrated in California and Texas.

What is the gender split and age of Yellowjackets fans?

47.7% of Yellowjackets fans are female, 52.3% are male, with an average age of 41.5 years.

Which brands do Yellowjackets fans like most?

Yellowjackets fans show strongest brand affinity for Israel (3.08×), Urban Outfitters (1.81×), and MK (3.76×) over the country average.

Where do Yellowjackets fans live in United States?

Yellowjackets fans in United States are most concentrated in California (reach 763,127), Texas (reach 579,370), and New York (reach 411,191). These three regions account for the largest share of the active audience.

What other brands do Yellowjackets fans also like?

Beyond Yellowjackets itself, the audience over-indexes on Urban Outfitters (1.81×), MK (3.76×), Keith Stanfield (4.81×), and Governor of Michigan (4.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yellowjackets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.