Rascasse Audience Intelligence

Youngstown, Ohio Audience in United States

A data profile of the people who buy, follow and care about Youngstown, Ohio in United States — modelled from more than twelve digital signal sources. Youngstown, Ohio has an estimated audience of 849,536 people in United States.

#90among Department store in United States#2462among POI in United States#1998in Travel & Leisure

The average Youngstown, Ohio fan in United States is 40.0 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Pennsylvania, California.

Top brand affinities include Cleveland Guardians, Seattle Mariners, Aaron Rodgers, with strongest over-indexing on Cleveland Guardians (11.76× the country average).

Demographically, the Youngstown, Ohio audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Youngstown, Ohio fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Cleveland Guardians.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Youngstown, Ohio profile in United States.

Audience size
850K
in United States
Gender
58.1%♀
41.9% male
Age
40.0
average years
Country rank
#26387
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Youngstown, Ohio fans

58.1% are female, 41.9% are male, average age 40.0.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Youngstown, Ohio audience in United States
MetricValue
Female58.1%
Male41.9%
Average age40.0
Estimated audience size849,536
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Youngstown, Ohio audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4924%
50+21%
Fig. 04

Worldwide distribution

95.6%

of the worldwide Youngstown, Ohio audience comes from United States.

Worldwide audience distribution share by country for Youngstown, Ohio
CountryShare
United States95.6%
Canada1.7%
Germany1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Youngstown, Ohio audience in United States is strongest.

Fig. 05

Top regions by affinity

Youngstown, Ohio fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~200K9.39×
02West Virginia~10K3.60×
03Pennsylvania~80K2.88×
04Kentucky~20K1.74×
05Indiana~30K1.64×
06Michigan~30K1.57×
07Washington, District of Columbia~3K1.06×
08Illinois~30K0.92×
09South Dakota~2K0.91×
10North Dakota~2K0.91×
11Virginia~20K0.87×
12Maryland~10K0.86×
13Vermont~1K0.86×
14Tennessee~10K0.85×
15New York~40K0.83×
16Iowa~6K0.82×
17Alaska~1K0.82×
18Delaware~2K0.81×
19Wisconsin~10K0.80×
20Connecticut~7K0.80×
21New Hampshire~3K0.80×
22Montana~2K0.80×
23Maine~2K0.79×
24South Carolina~10K0.76×
25Rhode Island~2K0.76×
26North Carolina~20K0.73×
27New Jersey~20K0.72×
28Missouri~10K0.72×
29Nebraska~3K0.72×
30Florida~40K0.71×
31Massachusetts~10K0.71×
32Nevada~6K0.71×
33Kansas~5K0.71×
34Georgia~20K0.70×
35Arizona~10K0.70×
36Colorado~9K0.69×
37Arkansas~5K0.69×
38Idaho~3K0.69×
39New Mexico~3K0.68×
40Minnesota~8K0.67×
41Hawaii~2K0.66×
42Mississippi~5K0.65×
43Alabama~7K0.63×
44Oklahoma~6K0.63×
45Oregon~6K0.60×
46Utah~5K0.60×
47Louisiana~7K0.59×
48Washington~10K0.57×
49Texas~30K0.48×
50California~40K0.45×
Fig. 06

Affinity by region

Affinity by region — Youngstown, Ohio, United States
0.45×1.00×9.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Youngstown, Ohio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Youngstown, Ohio audience
#·InterestCategoryAffinity×
01Cleveland GuardiansSports11.76×
02San Jose SharksSports11.76×
03Ottawa SenatorsSports11.76×
04Calgary FlamesSports11.76×
05Maryland Terrapins men's basketballSports11.76×
06Florida PanthersSports11.51×
07Connor McDavidSports11.30×
08Wayne GretzkySports10.23×
09Sidney CrosbySports9.79×
10Seattle MarinersSports9.36×
11Hyundai ElantraCars & Mobility9.08×
12World SeriesSports7.90×
13Aaron RodgersSports5.35×
14Pittsburgh PenguinsSports5.34×
15Cleveland BrownsSports4.93×
16Kia MotorsCars & Mobility4.15×
17San Francisco 49ersSports3.35×
18Hardware storeHome & Garden2.42×
19FedExBusiness & Career2.34×
20Mortgage loansBusiness & Career2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Youngstown, Ohio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Youngstown, Ohio audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
Family OrientationCONSERVATISM1.69×
Convenience OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Youngstown, Ohio audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
MindfulnessBALANCE0.82×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Youngstown, Ohio have in United States?

Youngstown, Ohio has an estimated audience of 849,536 people in United States, concentrated in Ohio and Pennsylvania.

02

What is the gender split and age of Youngstown, Ohio fans?

58.1% of Youngstown, Ohio fans are female, 41.9% are male, with an average age of 40.0 years.

03

Which brands do Youngstown, Ohio fans like most?

Youngstown, Ohio fans show strongest brand affinity for Cleveland Guardians (11.76×), Seattle Mariners (9.36×), and Aaron Rodgers (5.35×) over the country average.

04

Where do Youngstown, Ohio fans live in United States?

Youngstown, Ohio fans in United States are most concentrated in Ohio (reach ~200K), Pennsylvania (reach ~80K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Youngstown, Ohio fans also like?

Beyond Youngstown, Ohio itself, the audience over-indexes on Seattle Mariners (9.36×), Aaron Rodgers (5.35×), San Jose Sharks (11.76×), and World Series (7.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Youngstown, Ohio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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