Youngstown, Ohio Audience in United States

Youngstown, Ohio logo

Youngstown, Ohio has an estimated audience of 849,536 people in United States. 58.1% are female, 41.9% are male, average age 40.0. Top regions: Ohio, Pennsylvania, California. Top brand affinities: Aaron Rodgers, Diabetes mellitus awareness, Autism Awareness, Singer-songwriter, Microblogging.

The average Youngstown, Ohio fan in United States is 40.0 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Pennsylvania, California. Top brand affinities include Aaron Rodgers, Diabetes mellitus awareness, Autism Awareness, with strongest over-indexing on Aaron Rodgers (8.23× the country average). Demographically, the Youngstown, Ohio audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Youngstown, Ohio fans

Demographic split for Youngstown, Ohio audience in United States
MetricValue
Female58.1%
Male41.9%
Average age40.0
Estimated audience size849,536

Audience persona

The typical Youngstown, Ohio fan in United States is more female, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Youngstown, Ohio in United States
RegionReachAffinity
Ohio258,6369.88×
Pennsylvania83,8272.93×
California43,8510.47×
Florida42,6760.74×
New York42,4890.9×
Texas36,3990.5×
Michigan34,1151.54×
Illinois27,0700.96×
Indiana25,7301.66×
Kentucky19,3021.81×
North Carolina19,0260.74×
Virginia18,9290.91×
Georgia18,3100.7×
New Jersey15,4690.72×
Tennessee14,5590.85×
West Virginia13,5943.44×
Maryland12,7820.88×
Arizona12,6100.73×
Massachusetts11,7380.7×
Wisconsin9,8010.77×
South Carolina9,4060.74×
Washington9,3220.55×
Missouri9,1700.67×
Colorado8,9860.67×
Minnesota7,5970.62×
Connecticut6,3960.75×
Alabama6,3540.54×
Nevada5,5230.67×
Iowa5,4950.79×
Louisiana5,3540.49×
Oregon5,1920.53×
Oklahoma5,0830.54×
Kansas4,2000.63×
Arkansas3,9550.57×
Utah3,9400.52×
Mississippi3,2820.47×
Washington, District of Columbia2,7761.09×
Nebraska2,5850.61×
New Hampshire2,4070.72×
New Mexico2,3070.54×
Idaho2,2840.54×
Maine2,1170.7×
Delaware1,5780.67×
Rhode Island1,5750.58×
South Dakota1,4970.76×
Hawaii1,3720.38×
Montana1,2500.53×
North Dakota1,2020.69×
Vermont9960.67×
Alaska9400.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Youngstown, Ohio audience
BrandAffinityCategory
Aaron Rodgers8.23×Sports
Diabetes mellitus awareness8.6×Health
Autism Awareness11.76×Health
Singer-songwriter4.03×Music & Radio
Microblogging8.85×Technology & Electronics
Cleveland Guardians8.72×Sports
Seattle Mariners7.02×Sports
Cleveland Browns6.25×Sports
Enterprise Rent-A-Car4.66×Cars & Mobility
Income tax9.23×Business & Career
World Series7.02×Sports
Florida Panthers8.15×Sports
San Jose Sharks10.39×Sports
Capital One2.36×Business & Career
Google Maps2.3×Internet & Social Media
Kia Sportage11.76×Cars & Mobility
Jeep Grand Cherokee5.87×Cars & Mobility
CarGurus3.04×Cars & Mobility
Pittsburgh Steelers3.05×Sports
Hyundai Elantra10.68×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Youngstown, Ohio audience
TraitClusterScore
Family OrientationCONSERVATISM1.36
Risk AppetiteTHRILL1.28
DIY MentalityTHRILL1.17
TraditionCONSERVATISM1.11
ExtroversionTHRILL1.1
Need for SecurityCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Youngstown, Ohio
CountryShare
United States95.7%
Canada1.7%
Germany1.0%

See Youngstown, Ohio audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Youngstown, Ohio have in United States?

Youngstown, Ohio has an estimated audience of 849,536 people in United States, concentrated in Ohio and Pennsylvania.

What is the gender split and age of Youngstown, Ohio fans?

58.1% of Youngstown, Ohio fans are female, 41.9% are male, with an average age of 40.0 years.

Which brands do Youngstown, Ohio fans like most?

Youngstown, Ohio fans show strongest brand affinity for Aaron Rodgers (8.23×), Diabetes mellitus awareness (8.6×), and Autism Awareness (11.76×) over the country average.

Where do Youngstown, Ohio fans live in United States?

Youngstown, Ohio fans in United States are most concentrated in Ohio (reach 258,636), Pennsylvania (reach 83,827), and California (reach 43,851). These three regions account for the largest share of the active audience.

What other brands do Youngstown, Ohio fans also like?

Beyond Youngstown, Ohio itself, the audience over-indexes on Diabetes mellitus awareness (8.6×), Autism Awareness (11.76×), Singer-songwriter (4.03×), and Microblogging (8.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Youngstown, Ohio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.