Youngstown, Ohio Audience in United States

Youngstown, Ohio logo

Youngstown, Ohio has an estimated audience of 849,536 people in United States. 58.1% are female, 41.9% are male, average age 40.0. Top regions: Ohio, Pennsylvania, California. Top brand affinities: Sinaloa, Pro-Ject, Life of Pi, Israeli cuisine, Barclays Center.

The average Youngstown, Ohio fan in United States is 40.0 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Pennsylvania, California. Top brand affinities include Sinaloa, Pro-Ject, Life of Pi, with strongest over-indexing on Sinaloa (6.82× the country average). Demographically, the Youngstown, Ohio audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Youngstown, Ohio fans

Demographic split for Youngstown, Ohio audience in United States
MetricValue
Female58.1%
Male41.9%
Average age40.0
Estimated audience size849,536

Audience persona

The typical Youngstown, Ohio fan in United States is more female, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Youngstown, Ohio in United States
RegionReachAffinity
Ohio258,6369.88×
Pennsylvania83,8272.93×
California43,8510.47×
Florida42,6760.74×
New York42,4890.9×
Texas36,3990.5×
Michigan34,1151.54×
Illinois27,0700.96×
Indiana25,7301.66×
Kentucky19,3021.81×
North Carolina19,0260.74×
Virginia18,9290.91×
Georgia18,3100.7×
New Jersey15,4690.72×
Tennessee14,5590.85×
West Virginia13,5943.44×
Maryland12,7820.88×
Arizona12,6100.73×
Massachusetts11,7380.7×
Wisconsin9,8010.77×
South Carolina9,4060.74×
Washington9,3220.55×
Missouri9,1700.67×
Colorado8,9860.67×
Minnesota7,5970.62×
Connecticut6,3960.75×
Alabama6,3540.54×
Nevada5,5230.67×
Iowa5,4950.79×
Louisiana5,3540.49×
Oregon5,1920.53×
Oklahoma5,0830.54×
Kansas4,2000.63×
Arkansas3,9550.57×
Utah3,9400.52×
Mississippi3,2820.47×
Washington, District of Columbia2,7761.09×
Nebraska2,5850.61×
New Hampshire2,4070.72×
New Mexico2,3070.54×
Idaho2,2840.54×
Maine2,1170.7×
Delaware1,5780.67×
Rhode Island1,5750.58×
South Dakota1,4970.76×
Hawaii1,3720.38×
Montana1,2500.53×
North Dakota1,2020.69×
Vermont9960.67×
Alaska9400.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Youngstown, Ohio audience
BrandAffinityCategory
Sinaloa6.82×Travel & Leisure
Pro-Ject5.2×Music & Radio
Life of Pi11.76×Movies & TV
Israeli cuisine10.61×Food & Beverages
Barclays Center11.76×Sports
Product design1.6×Business & Career
Arrietty11.76×Movies & TV
Elsword11.76×Games
Rajasthan11.76×Travel & Leisure
Captain America (1990 film)3.14×Movies & TV
Academy Award for Best Production Design10.4×Movies & TV
Omaha Storm Chasers11.76×Sports
Hipster5.13×Politics & Society
Home staging2.77×Home & Garden
Noodle (Gorillaz)1.82×Music & Radio
Monogram1.94×Home & Garden
Kevin Carroll11.76×Movies & TV
Hog Hunting1.64×Sports
Electrolyte2.17×Health
UK garage2.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Youngstown, Ohio audience
TraitClusterScore
Family OrientationCONSERVATISM1.36
Risk AppetiteTHRILL1.28
DIY MentalityTHRILL1.17
TraditionCONSERVATISM1.11
ExtroversionTHRILL1.1
Need for SecurityCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Youngstown, Ohio
CountryShare
United States95.7%
Canada1.7%
Germany1.0%

See Youngstown, Ohio audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Youngstown, Ohio have in United States?

Youngstown, Ohio has an estimated audience of 849,536 people in United States, concentrated in Ohio and Pennsylvania.

What is the gender split and age of Youngstown, Ohio fans?

58.1% of Youngstown, Ohio fans are female, 41.9% are male, with an average age of 40.0 years.

Which brands do Youngstown, Ohio fans like most?

Youngstown, Ohio fans show strongest brand affinity for Sinaloa (6.82×), Pro-Ject (5.2×), and Life of Pi (11.76×) over the country average.

Where do Youngstown, Ohio fans live in United States?

Youngstown, Ohio fans in United States are most concentrated in Ohio (reach 258,636), Pennsylvania (reach 83,827), and California (reach 43,851). These three regions account for the largest share of the active audience.

What other brands do Youngstown, Ohio fans also like?

Beyond Youngstown, Ohio itself, the audience over-indexes on Pro-Ject (5.2×), Life of Pi (11.76×), Israeli cuisine (10.61×), and Barclays Center (11.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Youngstown, Ohio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.