Rascasse Audience Intelligence

Yuzuru Hanyu Audience in United States

A data profile of the people who buy, follow and care about Yuzuru Hanyu in United States — modelled from more than twelve digital signal sources. Yuzuru Hanyu has an estimated audience of 346,895 people in United States.

#8among Figure skating in United States#11159among Person in United States#4462in Sports

The average Yuzuru Hanyu fan in United States is 21.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ice skating, Bubble tea, Reddit, with strongest over-indexing on Ice skating (8.64× the country average).

Demographically, the Yuzuru Hanyu audience skews more female with an average age of 21.3, and over-indexes on personality traits such as Early Adopter Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yuzuru Hanyu fan in United States is more female, around 21.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ice skating.

Category: Sports · Type: Person · Subtype: Figure skating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yuzuru Hanyu profile in United States.

Audience size
347K
in United States
Gender
100.0%♀
0.0% male
Age
21.3
average years
Country rank
#44830
Person in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yuzuru Hanyu fans

100.0% are female, 0.0% are male, average age 21.3.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Yuzuru Hanyu audience in United States
MetricValue
Female100.0%
Male0.0%
Average age21.3
Estimated audience size346,895
Fig. 03

Age distribution

Ø 21.3
average years
Age distribution of the Yuzuru Hanyu audience in United States
Age bracketShare%
16-1977%
20-2923%
30-390%
40-490%
50+0%
Fig. 04

Worldwide distribution

52.4%

of the worldwide Yuzuru Hanyu audience comes from United States.

Worldwide audience distribution share by country for Yuzuru Hanyu
CountryShare
United States52.4%
Japan12.5%
Mexico10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yuzuru Hanyu audience in United States is strongest.

Fig. 05

Top regions by affinity

Yuzuru Hanyu fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K2.27×
02California~60K1.70×
03Washington~10K1.48×
04Virginia~10K1.31×
05Massachusetts~8K1.28×
06Texas~40K1.27×
07New York~20K1.24×
08New Jersey~10K1.21×
09Maryland~7K1.21×
10Oregon~4K1.16×
11Illinois~10K1.10×
12Georgia~10K1.10×
13Nevada~4K1.10×
14Washington, District of Columbia~1K1.08×
15Oklahoma~4K1.07×
16North Carolina~10K1.04×
17Connecticut~3K1.03×
18Utah~3K1.03×
19Arizona~7K1.01×
20Minnesota~5K1.00×
21Arkansas~3K0.99×
22Pennsylvania~10K0.98×
23Alaska<1K0.98×
24New Mexico~2K0.97×
25Indiana~6K0.95×
26Delaware<1K0.95×
27Vermont<1K0.95×
28Rhode Island<1K0.94×
29Wisconsin~5K0.93×
30Florida~20K0.92×
31Michigan~8K0.91×
32Kansas~2K0.91×
33North Dakota<1K0.91×
34Missouri~5K0.90×
35Colorado~5K0.90×
36Nebraska~1K0.90×
37New Hampshire~1K0.89×
38Kentucky~4K0.87×
39Idaho~1K0.87×
40South Dakota<1K0.87×
41West Virginia~1K0.86×
42Ohio~9K0.84×
43Alabama~4K0.84×
44Maine<1K0.84×
45South Carolina~4K0.83×
46Louisiana~3K0.82×
47Tennessee~5K0.81×
48Montana<1K0.81×
49Iowa~2K0.78×
50Mississippi~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Yuzuru Hanyu, United States
0.76×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yuzuru Hanyu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yuzuru Hanyu audience
#·InterestCategoryAffinity×
01Bubble teaFood & Beverages10.96×
02Ice skatingSports8.64×
03Hello KittyKids & Family5.78×
04Shōnen mangaLiterature5.16×
05K-popMusic & Radio2.91×
06Virtual realityTechnology & Electronics2.89×
07NickelodeonMovies & TV2.79×
08RedditInternet & Social Media2.38×
09Cloud computingTechnology & Electronics1.97×
10IKEAHome & Garden1.90×
11Harry PotterMovies & TV1.81×
12Horror moviesMovies & TV1.73×
13HandbagsFashion & Accessoires1.73×
14EtsyFashion & Accessoires1.71×
15VeganismFood & Beverages1.69×
16Anime moviesMovies & TV1.69×
17Beauty salonsBeauty & Wellness1.66×
18CoffeeFood & Beverages1.59×
19TeaFood & Beverages1.59×
20Theme parksTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yuzuru Hanyu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yuzuru Hanyu audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.90×
CreativityOPEN1.16×
Social Media UsageJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yuzuru Hanyu audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.47×
SustainabilityBALANCE0.67×
MindfulnessBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yuzuru Hanyu have in United States?

Yuzuru Hanyu has an estimated audience of 346,895 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yuzuru Hanyu fans?

100.0% of Yuzuru Hanyu fans are female, 0.0% are male, with an average age of 21.3 years.

03

Which brands do Yuzuru Hanyu fans like most?

Yuzuru Hanyu fans show strongest brand affinity for Ice skating (8.64×), Bubble tea (10.96×), and Reddit (2.38×) over the country average.

04

Where do Yuzuru Hanyu fans live in United States?

Yuzuru Hanyu fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Yuzuru Hanyu fans also like?

Beyond Yuzuru Hanyu itself, the audience over-indexes on Bubble tea (10.96×), Reddit (2.38×), Hello Kitty (5.78×), and Shōnen manga (5.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Figure skating audiences in United States

See Yuzuru Hanyu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yuzuru Hanyu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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