Yuzuru Hanyu Audience in United States

Yuzuru Hanyu logo

Yuzuru Hanyu has an estimated audience of 330,636 people in United States. 100.0% are female, 0.0% are male, average age 21.3. Top regions: California, Texas, New York. Top brand affinities: Lindsey Shaw, Box lacrosse, Paul Dano, Italic languages, Falafel.

The average Yuzuru Hanyu fan in United States is 21.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lindsey Shaw, Box lacrosse, Paul Dano, with strongest over-indexing on Lindsey Shaw (3.35× the country average). Demographically, the Yuzuru Hanyu audience skews more female with an average age of 21.3, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Figure skating

Demographics of Yuzuru Hanyu fans

Demographic split for Yuzuru Hanyu audience in United States
MetricValue
Female100.0%
Male0.0%
Average age21.3
Estimated audience size330,636

Audience persona

The typical Yuzuru Hanyu fan in United States is more female, around 21.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lindsey Shaw.

Top regions in United States

Top regions ranked by reach for Yuzuru Hanyu in United States
RegionReachAffinity
California67,4371.85×
Texas37,6131.32×
New York23,4371.27×
Florida21,4850.96×
Illinois12,1301.1×
Georgia11,7791.16×
Virginia10,5791.31×
Pennsylvania10,3040.93×
Washington10,2641.55×
North Carolina10,1571.02×
New Jersey9,8581.17×
Ohio8,5290.84×
Massachusetts8,4671.3×
Michigan7,6320.88×
Arizona7,4701.11×
Maryland7,0171.23×
Tennessee5,5140.83×
Indiana5,3190.88×
Colorado4,8510.93×
Minnesota4,7641.01×
Wisconsin4,6430.93×
Oregon4,5471.2×
Missouri4,4670.84×
South Carolina4,2870.86×
Oklahoma3,8511.05×
Louisiana3,8360.9×
Alabama3,7820.82×
Nevada3,7341.17×
Hawaii3,5432.49×
Connecticut3,3671.02×
Kentucky3,2840.79×
Utah3,2301.09×
Arkansas2,5900.95×
Kansas2,4630.95×
Iowa2,0390.75×
Mississippi1,8120.67×
Idaho1,5170.91×
New Mexico1,5010.91×
Nebraska1,2990.78×
New Hampshire1,1930.92×
West Virginia1,1380.74×
Washington, District of Columbia1,0621.07×
Maine9440.8×
Rhode Island8150.77×
Delaware7070.77×
Alaska6650.94×
Montana5090.56×
South Dakota5030.66×
Vermont4840.83×
North Dakota4620.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yuzuru Hanyu audience
BrandAffinityCategory
Lindsey Shaw3.35×Movies & TV
Box lacrosse2.73×Sports
Paul Dano1.52×Movies & TV
Italic languages1.82×Politics & Society
Falafel2.1×Food & Beverages
Leprechaun1.77×Literature
Prozis2.42×Shopping
Judge Dredd (film)1.81×Movies & TV
John Frusciante1.7×Music & Radio
Asian Kung-Fu Generation4.37×Music & Radio
My Three Sons1.51×Movies & TV
York Minster2.38×Travel & Leisure
IPL Cricket1.83×Sports
British Grand Prix1.83×Sports
Iowa River2.34×Travel & Leisure
Analog telephone adapter2.45×
The Specials2.08×Music & Radio
The Pharcyde2.1×Music & Radio
Lady Bunny1.72×Music & Radio
Duke of York1.79×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yuzuru Hanyu audience
TraitClusterScore
Urban LifestyleOPEN2.11
Luxury OrientationPREMIUM1.88
LGBTQ+ IdentityOPEN1.72
Risk AppetiteTHRILL1.35
ExtroversionTHRILL1.25
Early Adopter MentalityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Yuzuru Hanyu
CountryShare
United States51.9%
Japan12.9%
Mexico10.4%

See Yuzuru Hanyu audiences in other countries

More Figure skating audiences in United States

Frequently asked questions

How many fans does Yuzuru Hanyu have in United States?

Yuzuru Hanyu has an estimated audience of 330,636 people in United States, concentrated in California and Texas.

What is the gender split and age of Yuzuru Hanyu fans?

100.0% of Yuzuru Hanyu fans are female, 0.0% are male, with an average age of 21.3 years.

Which brands do Yuzuru Hanyu fans like most?

Yuzuru Hanyu fans show strongest brand affinity for Lindsey Shaw (3.35×), Box lacrosse (2.73×), and Paul Dano (1.52×) over the country average.

Where do Yuzuru Hanyu fans live in United States?

Yuzuru Hanyu fans in United States are most concentrated in California (reach 67,437), Texas (reach 37,613), and New York (reach 23,437). These three regions account for the largest share of the active audience.

What other brands do Yuzuru Hanyu fans also like?

Beyond Yuzuru Hanyu itself, the audience over-indexes on Box lacrosse (2.73×), Paul Dano (1.52×), Italic languages (1.82×), and Falafel (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yuzuru Hanyu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.