A data profile of the people who buy, follow and care about Cattle in Australia — modelled from more than twelve digital signal sources. Cattle has an estimated audience of 3,880,647 people in Australia.
Cattle has an estimated audience of 3,880,647 people in Australia. 54.4% are female, 45.6% are male, average age 44.9. Top brand affinities: Aldi, Wikipedia, Refrigerator, Real property, Microwave oven.
Top brand affinities include Aldi, Wikipedia, Refrigerator, with strongest over-indexing on Aldi (1.66× the country average).
Demographically, the Cattle audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Cattle fan in Australia is balanced, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Cattle profile in Australia.
54.4% are female, 45.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 44.9 |
| Estimated audience size | 3,880,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Cattle audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.6% |
| Brazil | 7.6% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Cattle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Deere | Cars & Mobility | 3.41× | ||
| 02 | Fertilizer | Home & Garden | 2.09× | ||
| 03 | Microwave oven | Home & Garden | 2.01× | ||
| 04 | Lawn mower | Home & Garden | 1.98× | ||
| 05 | Wikipedia | Internet & Social Media | 1.87× | ||
| 06 | Hardware store | Home & Garden | 1.74× | ||
| 07 | Refrigerator | Home & Garden | 1.67× | ||
| 08 | Aldi | Shopping | 1.66× | ||
| 09 | Cappuccino | Food & Beverages | 1.66× | ||
| 10 | Hair conditioner | Beauty & Wellness | 1.64× | ||
| 11 | Sustainable energy | Home & Garden | 1.64× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.64× | ||
| 13 | Real property | Home & Garden | 1.62× | ||
| 14 | Blanket | Home & Garden | 1.61× | ||
| 15 | Forestry | Home & Garden | 1.61× | ||
| 16 | Veterinary medicine | Business & Career | 1.54× | ||
| 17 | Stainless steel | Home & Garden | 1.54× | ||
| 18 | Innovation | Business & Career | 1.53× | ||
| 19 | Helicopter | Cars & Mobility | 1.52× | ||
| 20 | Renewable energy | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.39× | |
| Individualism | JOY | 1.33× | |
| Tradition | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Travelling | THRILL | 0.79× | |
| Early Adopter Mentality | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cattle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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