A data profile of the people who buy, follow and care about Santa Cruz Futebol Clube in Brazil — modelled from more than twelve digital signal sources. Santa Cruz Futebol Clube has an estimated audience of 3,983,941 people in Brazil.
Santa Cruz Futebol Clube has an estimated audience of 3,983,941 people in Brazil. 67.0% are female, 33.0% are male, average age 36.3. Top brand affinities: Instagram, Country music, Rock music, Pop music, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (2.96× the country average).
Demographically, the Santa Cruz Futebol Clube audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Santa Cruz Futebol Clube fan in Brazil is more female, around 36.3 years old, with strong Spirituality tendencies and a notable affinity for Instagram.
The key figures that characterise the Santa Cruz Futebol Clube profile in Brazil.
67.0% are female, 33.0% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 36.3 |
| Estimated audience size | 3,983,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Santa Cruz Futebol Clube audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 84.6% |
| Portugal | 5.8% |
| United States | 1.4% |
The strongest cross-interests of the Santa Cruz Futebol Clube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rock music | Music & Radio | 3.11× | ||
| 02 | Country music | Music & Radio | 3.07× | ||
| 03 | Pop music | Music & Radio | 3.07× | ||
| 04 | Internet & Social Media | 2.96× | |||
| 05 | Hip hop music | Music & Radio | 2.84× | ||
| 06 | Shopping malls | Shopping | 2.73× | ||
| 07 | Soul music | Music & Radio | 2.66× | ||
| 08 | Medicine | Business & Career | 2.58× | ||
| 09 | Jazz music | Music & Radio | 2.36× | ||
| 10 | Action movies | Movies & TV | 2.36× | ||
| 11 | Fragrances | Beauty & Wellness | 2.21× | ||
| 12 | Basketball | Sports | 2.21× | ||
| 13 | Furniture | Home & Garden | 2.17× | ||
| 14 | Heavy metal music | Music & Radio | 2.13× | ||
| 15 | Beauty salons | Beauty & Wellness | 2.10× | ||
| 16 | Entrepreneurship | Business & Career | 2.06× | ||
| 17 | Animated movies | Movies & TV | 2.02× | ||
| 18 | Religion | Business & Career | 1.95× | ||
| 19 | Telecommunication | Technology & Electronics | 1.91× | ||
| 20 | Personal care | Health | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.95× | |
| Individualism | JOY | 1.60× | |
| Tradition | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Mindfulness | BALANCE | 0.79× | |
| Luxury Orientation | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Santa Cruz Futebol Clube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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