A10 Center Audience in Germany

A10 Center has an estimated audience of 662,300 people in Germany. 60.2% are female, 39.8% are male, average age 41.6. Top regions: Brandenburg, Berlin, Nordrhein-Westfalen. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Corfu (regional unit), Home Delivery.
The average A10 Center fan in Germany is 41.6 years old, more female, and lives primarily in Brandenburg. The audience is concentrated in Brandenburg, Berlin, Nordrhein-Westfalen. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (2.04× the country average). Demographically, the A10 Center audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of A10 Center fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 41.6 |
| Estimated audience size | 662,300 |
Audience persona
The typical A10 Center fan in Germany is more female, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Brandenburg | 231,730 | 11.28× |
| Berlin | 100,711 | 3.4× |
| Nordrhein-Westfalen | 8,087 | 0.06× |
| Sachsen | 6,683 | 0.21× |
| Bayern | 4,225 | 0.04× |
| Sachsen-Anhalt | 4,188 | 0.24× |
| Hessen | 3,995 | 0.08× |
| Niedersachsen | 3,906 | 0.06× |
| Baden-Württemberg | 2,998 | 0.03× |
| Mecklenburg-Vorpommern | 2,694 | 0.21× |
| Thüringen | 2,271 | 0.13× |
| Hamburg | 1,854 | 0.12× |
| Schleswig-Holstein | 1,207 | 0.05× |
| Rheinland-Pfalz | 786 | 0.02× |
| Saarland | 187 | 0.02× |
| Bremen | 184 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.04× | Music & Radio |
| Stradivarius | 1.86× | Shopping |
| Škoda Kodiaq | 1.89× | Cars & Mobility |
| Corfu (regional unit) | 2.4× | Travel & Leisure |
| Home Delivery | 1.96× | Food & Beverages |
| The Hunt (2012 film) | 2.42× | Movies & TV |
| Keeper (password manager) | 2.04× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.06× | Music & Radio |
| Alaska | 1.52× | Travel & Leisure |
| Volvo V60 | 2× | Cars & Mobility |
| Theocracy | 4.27× | Music & Radio |
| Emperor Entertainment Group | 1.52× | Business & Career |
| Jersey (fabric) | 1.99× | Fashion & Accessoires |
| Homesteading | 2.36× | Home & Garden |
| Gloria | 1.74× | Music & Radio |
| Competitive dance | 1.98× | Sports |
| Pantsuit | 2.34× | Fashion & Accessoires |
| The Equalizer | 1.76× | Movies & TV |
| Sailor | 1.7× | Travel & Leisure |
| Golden Gate | 1.89× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.15 |
| Price Sensitivity | PREMIUM | 1.08 |
| Family Orientation | CONSERVATISM | 1.07 |
| DIY Mentality | THRILL | 1.03 |
| Tradition | CONSERVATISM | 1.02 |
| Sports Activity | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.3% |
| Poland | 0.6% |
| China | 0.2% |
See A10 Center audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does A10 Center have in Germany?
A10 Center has an estimated audience of 662,300 people in Germany, concentrated in Brandenburg and Berlin.
What is the gender split and age of A10 Center fans?
60.2% of A10 Center fans are female, 39.8% are male, with an average age of 41.6 years.
Which brands do A10 Center fans like most?
A10 Center fans show strongest brand affinity for Gil Ofarim (2.04×), Stradivarius (1.86×), and Škoda Kodiaq (1.89×) over the country average.
Where do A10 Center fans live in Germany?
A10 Center fans in Germany are most concentrated in Brandenburg (reach 231,730), Berlin (reach 100,711), and Nordrhein-Westfalen (reach 8,087). These three regions account for the largest share of the active audience.
What other brands do A10 Center fans also like?
Beyond A10 Center itself, the audience over-indexes on Stradivarius (1.86×), Škoda Kodiaq (1.89×), Corfu (regional unit) (2.4×), and Home Delivery (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for A10 Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.