Altmarkt-Galerie Audience in Germany
Altmarkt-Galerie has an estimated audience of 871,227 people in Germany. 60.5% are female, 39.5% are male, average age 40.8. Top regions: Sachsen, Brandenburg, Bayern. Top brand affinities: Stradivarius, Progressive rock, Škoda Kodiaq, Israel, Keeper (password manager).
The average Altmarkt-Galerie fan in Germany is 40.8 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Brandenburg, Bayern. Top brand affinities include Stradivarius, Progressive rock, Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.88× the country average). Demographically, the Altmarkt-Galerie audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Altmarkt-Galerie fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 40.8 |
| Estimated audience size | 871,227 |
Audience persona
The typical Altmarkt-Galerie fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 511,638 | 11.97× |
| Brandenburg | 34,055 | 1.26× |
| Bayern | 20,705 | 0.15× |
| Nordrhein-Westfalen | 19,363 | 0.1× |
| Berlin | 17,621 | 0.45× |
| Baden-Württemberg | 12,583 | 0.11× |
| Hessen | 12,122 | 0.18× |
| Thüringen | 12,080 | 0.54× |
| Sachsen-Anhalt | 9,166 | 0.41× |
| Niedersachsen | 8,825 | 0.1× |
| Mecklenburg-Vorpommern | 3,979 | 0.24× |
| Hamburg | 3,855 | 0.2× |
| Rheinland-Pfalz | 3,523 | 0.08× |
| Schleswig-Holstein | 2,744 | 0.09× |
| Bremen | 521 | 0.07× |
| Saarland | 514 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.88× | Shopping |
| Progressive rock | 1.65× | Music & Radio |
| Škoda Kodiaq | 1.93× | Cars & Mobility |
| Israel | 1.76× | Travel & Leisure |
| Keeper (password manager) | 3.72× | Technology & Electronics |
| KLIX (AM) | 2.08× | Music & Radio |
| Home Delivery | 1.93× | Food & Beverages |
| Corfu (regional unit) | 2.01× | Travel & Leisure |
| Staycation | 2.39× | Home & Garden |
| Picnic | 1.91× | Kids & Family |
| Volvo V60 | 2.45× | Cars & Mobility |
| The Hunt (2012 film) | 2.17× | Movies & TV |
| Zagreb | 1.8× | Travel & Leisure |
| Esra Erol | 2.53× | Movies & TV |
| Pantsuit | 2.64× | Fashion & Accessoires |
| Coworking | 1.56× | Business & Career |
| Theocracy | 3.82× | Music & Radio |
| Gender-neutral language | 1.88× | Politics & Society |
| Huck (magazine) | 3.19× | Internet & Social Media |
| Buddy – The Buddy Holly Story | 1.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| DIY Mentality | THRILL | 1.24 |
| Sustainability | BALANCE | 1.16 |
| Sports Activity | POWER | 1.15 |
| Design Affinity | PREMIUM | 1.15 |
| Patriotism | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.4% |
| Poland | 0.4% |
| China | 0.4% |
See Altmarkt-Galerie audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Altmarkt-Galerie have in Germany?
Altmarkt-Galerie has an estimated audience of 871,227 people in Germany, concentrated in Sachsen and Brandenburg.
What is the gender split and age of Altmarkt-Galerie fans?
60.5% of Altmarkt-Galerie fans are female, 39.5% are male, with an average age of 40.8 years.
Which brands do Altmarkt-Galerie fans like most?
Altmarkt-Galerie fans show strongest brand affinity for Stradivarius (1.88×), Progressive rock (1.65×), and Škoda Kodiaq (1.93×) over the country average.
Where do Altmarkt-Galerie fans live in Germany?
Altmarkt-Galerie fans in Germany are most concentrated in Sachsen (reach 511,638), Brandenburg (reach 34,055), and Bayern (reach 20,705). These three regions account for the largest share of the active audience.
What other brands do Altmarkt-Galerie fans also like?
Beyond Altmarkt-Galerie itself, the audience over-indexes on Progressive rock (1.65×), Škoda Kodiaq (1.93×), Israel (1.76×), and Keeper (password manager) (3.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Altmarkt-Galerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.