Rascasse Audience Intelligence

Aquis Plaza Audience in Germany

A data profile of the people who buy, follow and care about Aquis Plaza in Germany — modelled from more than twelve digital signal sources. Aquis Plaza has an estimated audience of 393,929 people in Germany.

#67among Shopping mall in Germany#1272among POI in Germany#352in Shopping

The average Aquis Plaza fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Vacations, with strongest over-indexing on Nature (2.74× the country average).

Demographically, the Aquis Plaza audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aquis Plaza fan in Germany is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aquis Plaza profile in Germany.

Audience size
394K
in Germany
Gender
60.1%♀
39.9% male
Age
39.8
average years
Country rank
#14177
POI in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aquis Plaza fans

60.1% are female, 39.9% are male, average age 39.8.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Aquis Plaza audience in Germany
MetricValue
Female60.1%
Male39.9%
Average age39.8
Estimated audience size393,929
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Aquis Plaza audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

72.8%

of the worldwide Aquis Plaza audience comes from Germany.

Worldwide audience distribution share by country for Aquis Plaza
CountryShare
Germany72.8%
Netherlands12.9%
Belgium11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aquis Plaza audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aquis Plaza fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K13.61×
02Bremen~3K0.82×
03Saarland~4K0.80×
04Sachsen-Anhalt~8K0.78×
05Mecklenburg-Vorpommern~6K0.78×
06Thüringen~7K0.77×
07Brandenburg~9K0.75×
08Schleswig-Holstein~9K0.68×
09Sachsen~10K0.63×
10Hamburg~5K0.59×
11Rheinland-Pfalz~10K0.53×
12Berlin~8K0.48×
13Hessen~10K0.46×
14Niedersachsen~20K0.43×
15Baden-Württemberg~20K0.39×
16Bayern~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Aquis Plaza, Germany
0.34×1.00×13.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aquis Plaza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aquis Plaza audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02Outlet storeShopping3.03×
03VacationsTravel & Leisure2.90×
04NatureHome & Garden2.74×
05EmailTechnology & Electronics2.43×
06DinnerFood & Beverages2.42×
07FamilyKids & Family2.33×
08LodgingTravel & Leisure2.20×
09RefrigeratorHome & Garden1.97×
10CrochetHome & Garden1.97×
11KitchenHome & Garden1.75×
12DrawingHome & Garden1.70×
13German languagePolitics & Society1.67×
14Self careHealth1.67×
15GermanyTravel & Leisure1.58×
16Shopping mallsShopping1.56×
17DüsseldorfTravel & Leisure1.56×
18HairstyleBeauty & Wellness1.53×
19TattoosFashion & Accessoires1.52×
20IKEAHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aquis Plaza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aquis Plaza audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Design AffinityPREMIUM1.39×
Price SensitivityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aquis Plaza audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.93×
Need for SecurityCONSERVATISM0.99×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aquis Plaza have in Germany?

Aquis Plaza has an estimated audience of 393,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aquis Plaza fans?

60.1% of Aquis Plaza fans are female, 39.9% are male, with an average age of 39.8 years.

03

Which brands do Aquis Plaza fans like most?

Aquis Plaza fans show strongest brand affinity for Nature (2.74×), Family (2.33×), and Vacations (2.9×) over the country average.

04

Where do Aquis Plaza fans live in Germany?

Aquis Plaza fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~20K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Aquis Plaza fans also like?

Beyond Aquis Plaza itself, the audience over-indexes on Family (2.33×), Vacations (2.9×), Germany (1.58×), and Bedroom furniture (4.47×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Aquis Plaza audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aquis Plaza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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