Aquis Plaza Audience in Germany
Aquis Plaza has an estimated audience of 385,472 people in Germany. 63.0% are female, 37.0% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Keeper (password manager), Home Delivery.
The average Aquis Plaza fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.99× the country average). Demographically, the Aquis Plaza audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Aquis Plaza fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 40.3 |
| Estimated audience size | 385,472 |
Audience persona
The typical Aquis Plaza fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 289,104 | 12.8× |
| Hessen | 12,303 | 0.42× |
| Bayern | 10,626 | 0.17× |
| Baden-Württemberg | 8,641 | 0.16× |
| Rheinland-Pfalz | 6,612 | 0.34× |
| Niedersachsen | 6,265 | 0.17× |
| Berlin | 4,157 | 0.24× |
| Hamburg | 3,026 | 0.35× |
| Sachsen | 2,016 | 0.11× |
| Schleswig-Holstein | 1,984 | 0.14× |
| Thüringen | 1,277 | 0.13× |
| Brandenburg | 1,259 | 0.11× |
| Sachsen-Anhalt | 1,240 | 0.12× |
| Mecklenburg-Vorpommern | 1,195 | 0.16× |
| Saarland | 1,188 | 0.25× |
| Bremen | 1,064 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.99× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.17× | Cars & Mobility |
| Keeper (password manager) | 4.26× | Technology & Electronics |
| Home Delivery | 2.01× | Food & Beverages |
| Corfu (regional unit) | 2.23× | Travel & Leisure |
| Picnic | 2.42× | Kids & Family |
| Staycation | 2.39× | Home & Garden |
| The Hunt (2012 film) | 2.61× | Movies & TV |
| Bank account | 1.57× | Business & Career |
| Cachorro | 1.79× | Pets & Animals |
| Volvo V60 | 2.34× | Cars & Mobility |
| Theocracy | 4.3× | Music & Radio |
| Buddy – The Buddy Holly Story | 1.98× | Music & Radio |
| Pantsuit | 2.67× | Fashion & Accessoires |
| Jersey (fabric) | 2.02× | Fashion & Accessoires |
| Zagreb | 1.53× | Travel & Leisure |
| Liberace | 2.17× | Music & Radio |
| Gloria | 1.66× | Music & Radio |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.52 |
| Design Affinity | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.22 |
| Price Sensitivity | PREMIUM | 1.21 |
| Luxury Orientation | PREMIUM | 1.2 |
| Sustainability | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 71.9% |
| Netherlands | 13.3% |
| Belgium | 12.5% |
See Aquis Plaza audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Aquis Plaza have in Germany?
Aquis Plaza has an estimated audience of 385,472 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Aquis Plaza fans?
63.0% of Aquis Plaza fans are female, 37.0% are male, with an average age of 40.3 years.
Which brands do Aquis Plaza fans like most?
Aquis Plaza fans show strongest brand affinity for Gil Ofarim (1.99×), Stradivarius (1.97×), and Škoda Kodiaq (2.17×) over the country average.
Where do Aquis Plaza fans live in Germany?
Aquis Plaza fans in Germany are most concentrated in Nordrhein-Westfalen (reach 289,104), Hessen (reach 12,303), and Bayern (reach 10,626). These three regions account for the largest share of the active audience.
What other brands do Aquis Plaza fans also like?
Beyond Aquis Plaza itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.17×), Keeper (password manager) (4.26×), and Home Delivery (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aquis Plaza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.