Rascasse Audience Intelligence

Bison Transport Target Market in Germany

A data profile of the people who buy, follow and care about Bison Transport in Germany — modelled from more than twelve digital signal sources. Bison Transport has an estimated audience of 2,097 people in Germany.

#27among Logistics in Germany#13706among Brand in Germany#7959in Business & Career

The average Bison Transport fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Würth, Solar energy, Efficient energy use, with strongest over-indexing on Würth (6.12× the country average).

Demographically, the Bison Transport audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bison Transport fan in Germany is more male, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Würth.

Category: Business & Career · Type: Brand · Subtype: Logistics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bison Transport profile in Germany.

Audience size
2K
in Germany
Gender
23.7%♀
76.3% male
Age
42.5
average years
Country rank
#132615
Brand in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bison Transport

23.7% are female, 76.3% are male, average age 42.5.

Fig. 02

Gender split

23.7%
Female
76.3%
Male
Demographic split for Bison Transport audience in Germany
MetricValue
Female23.7%
Male76.3%
Average age42.5
Estimated audience size2,097
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Bison Transport audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3922%
40-4925%
50+25%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Bison Transport audience comes from Germany.

Worldwide audience distribution share by country for Bison Transport
CountryShare
Canada74.4%
United States14.2%
Japan2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bison Transport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bison Transport customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt<1K1.08×
02Mecklenburg-Vorpommern<1K1.04×
03Schleswig-Holstein<1K1.03×
04Brandenburg<1K1.02×
05Hamburg<1K1.02×
06Thüringen<1K1.01×
07Saarland<1K1.01×
08Bremen<1K1.01×
09Rheinland-Pfalz<1K1.00×
10Sachsen<1K0.98×
11Niedersachsen<1K0.96×
12Berlin<1K0.96×
13Hessen<1K0.94×
14Baden-Württemberg<1K0.92×
15Bayern<1K0.91×
16Nordrhein-Westfalen<1K0.89×
Fig. 06

Affinity by region

Affinity by region — Bison Transport, Germany
0.89×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bison Transport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bison Transport audience
#·InterestCategoryAffinity×
01RyobiCars & Mobility11.52×
02DeWaltHome & Garden6.45×
03WürthHome & Garden6.12×
04MakitaHome & Garden4.31×
05Solar cellHome & Garden3.81×
06LogisticsBusiness & Career3.30×
07Solar energyHome & Garden3.19×
08Efficient energy useTechnology & Electronics3.12×
09Computer securityBusiness & Career2.80×
10Public transportCars & Mobility2.61×
11PhotovoltaicsHome & Garden2.46×
12TransfermarktSports2.24×
13Used carCars & Mobility2.24×
14PostbankBusiness & Career1.88×
15HornbachShopping1.78×
16TagesschauMovies & TV1.76×
17AutoScout24Cars & Mobility1.74×
18Netto Marken-DiscountShopping1.68×
19NatureHome & Garden1.66×
20Deutsche BahnCars & Mobility1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bison Transport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bison Transport audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.95×
Need for SecurityCONSERVATISM1.85×
PatriotismCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bison Transport audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
CreativityOPEN0.73×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bison Transport's target market in Germany?

Bison Transport's target market in Germany covers an estimated 2,097 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bison Transport customers?

23.7% of the Bison Transport audience are female, 76.3% are male, with an average age of 42.5 years.

03

Which brands do Bison Transport fans like most?

Bison Transport fans show strongest brand affinity for Würth (6.12×), Solar energy (3.19×), and Efficient energy use (3.12×) over the country average.

04

Where do Bison Transport fans live in Germany?

Bison Transport fans in Germany are most concentrated in Nordrhein-Westfalen (reach <1K), Bayern (reach <1K), and Baden-Württemberg (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Bison Transport fans also like?

Beyond Bison Transport itself, the audience over-indexes on Solar energy (3.19×), Efficient energy use (3.12×), Tagesschau (1.76×), and Logistics (3.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Logistics audiences in Germany

See Bison Transport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bison Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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