Gropius Passagen Audience in Germany
Gropius Passagen has an estimated audience of 1,421,851 people in Germany. 61.6% are female, 38.4% are male, average age 41.6. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Corfu (regional unit), Home Delivery.
The average Gropius Passagen fan in Germany is 41.6 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (2.52× the country average). Demographically, the Gropius Passagen audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Gropius Passagen fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 41.6 |
| Estimated audience size | 1,421,851 |
Audience persona
The typical Gropius Passagen fan in Germany is more female, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 677,875 | 10.66× |
| Brandenburg | 185,102 | 4.2× |
| Nordrhein-Westfalen | 21,271 | 0.07× |
| Bayern | 13,018 | 0.06× |
| Sachsen | 12,751 | 0.18× |
| Hessen | 8,878 | 0.08× |
| Baden-Württemberg | 8,078 | 0.04× |
| Niedersachsen | 7,640 | 0.06× |
| Sachsen-Anhalt | 5,391 | 0.15× |
| Thüringen | 4,083 | 0.11× |
| Hamburg | 3,713 | 0.12× |
| Mecklenburg-Vorpommern | 3,446 | 0.13× |
| Schleswig-Holstein | 2,977 | 0.06× |
| Rheinland-Pfalz | 2,136 | 0.03× |
| Bremen | 469 | 0.04× |
| Saarland | 436 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.52× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.35× | Cars & Mobility |
| Corfu (regional unit) | 2.67× | Travel & Leisure |
| Home Delivery | 1.96× | Food & Beverages |
| The Hunt (2012 film) | 2.74× | Movies & TV |
| Keeper (password manager) | 2.26× | Technology & Electronics |
| Volvo V60 | 2.42× | Cars & Mobility |
| Staycation | 1.76× | Home & Garden |
| Theocracy | 4.51× | Music & Radio |
| Jersey (fabric) | 2.22× | Fashion & Accessoires |
| Pantsuit | 2.71× | Fashion & Accessoires |
| Gloria | 1.89× | Music & Radio |
| Roger Federer | 1.54× | Sports |
| Zagreb | 1.54× | Travel & Leisure |
| Microsoft Exchange Server | 4.92× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 1.83× | Music & Radio |
| San Gil | 1.59× | Travel & Leisure |
| Homesteading | 2.32× | Home & Garden |
| Throne of Glass | 2.03× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Design Affinity | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.2 |
| Price Sensitivity | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.15 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.6% |
| China | 0.2% |
| United Kingdom | 0.1% |
See Gropius Passagen audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Gropius Passagen have in Germany?
Gropius Passagen has an estimated audience of 1,421,851 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Gropius Passagen fans?
61.6% of Gropius Passagen fans are female, 38.4% are male, with an average age of 41.6 years.
Which brands do Gropius Passagen fans like most?
Gropius Passagen fans show strongest brand affinity for Gil Ofarim (2.52×), Stradivarius (1.97×), and Škoda Kodiaq (2.35×) over the country average.
Where do Gropius Passagen fans live in Germany?
Gropius Passagen fans in Germany are most concentrated in Berlin (reach 677,875), Brandenburg (reach 185,102), and Nordrhein-Westfalen (reach 21,271). These three regions account for the largest share of the active audience.
What other brands do Gropius Passagen fans also like?
Beyond Gropius Passagen itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.35×), Corfu (regional unit) (2.67×), and Home Delivery (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gropius Passagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.