Rascasse Audience Intelligence

Gropius Passagen Audience in Germany

A data profile of the people who buy, follow and care about Gropius Passagen in Germany — modelled from more than twelve digital signal sources. Gropius Passagen has an estimated audience of 1,378,151 people in Germany.

#12among Shopping mall in Germany#337among POI in Germany#170in Shopping

The average Gropius Passagen fan in Germany is 40.2 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen.

Top brand affinities include Nature, Family, Vacations, with strongest over-indexing on Nature (2.82× the country average).

Demographically, the Gropius Passagen audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gropius Passagen fan in Germany is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gropius Passagen profile in Germany.

Audience size
1.4M
in Germany
Gender
60.7%♀
39.3% male
Age
40.2
average years
Country rank
#4832
POI in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gropius Passagen fans

60.7% are female, 39.3% are male, average age 40.2.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Gropius Passagen audience in Germany
MetricValue
Female60.7%
Male39.3%
Average age40.2
Estimated audience size1,378,151
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Gropius Passagen audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

98.6%

of the worldwide Gropius Passagen audience comes from Germany.

Worldwide audience distribution share by country for Gropius Passagen
CountryShare
Germany98.6%
China0.3%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gropius Passagen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gropius Passagen fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~700K11.16×
02Brandenburg~200K4.03×
03Saarland~10K0.76×
04Bremen~8K0.70×
05Rheinland-Pfalz~30K0.41×
06Thüringen~10K0.32×
07Mecklenburg-Vorpommern~8K0.32×
08Schleswig-Holstein~10K0.31×
09Sachsen-Anhalt~10K0.28×
10Hamburg~7K0.24×
11Sachsen~10K0.21×
12Niedersachsen~20K0.17×
13Baden-Württemberg~30K0.16×
14Hessen~20K0.16×
15Bayern~30K0.13×
16Nordrhein-Westfalen~30K0.10×
Fig. 06

Affinity by region

Affinity by region — Gropius Passagen, Germany
0.10×1.00×11.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gropius Passagen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gropius Passagen audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden3.30×
02Outlet storeShopping3.16×
03EurodanceMusic & Radio3.07×
04VacationsTravel & Leisure3.03×
05NatureHome & Garden2.82×
06EmailTechnology & Electronics2.66×
07FamilyKids & Family2.48×
08LodgingTravel & Leisure2.28×
09BiologyHealth2.25×
10CrochetHome & Garden2.20×
11RefrigeratorHome & Garden2.02×
12KitchenHome & Garden1.96×
13TrousersFashion & Accessoires1.66×
14German languagePolitics & Society1.65×
15GermanyTravel & Leisure1.63×
16DüsseldorfTravel & Leisure1.62×
17HairstyleBeauty & Wellness1.60×
18C&AShopping1.58×
19Shopping mallsShopping1.57×
20IKEAHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gropius Passagen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gropius Passagen audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.35×
Price SensitivityPREMIUM1.32×
IndulgenceJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gropius Passagen audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
Sports ActivityPOWER0.90×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gropius Passagen have in Germany?

Gropius Passagen has an estimated audience of 1,378,151 people in Germany, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of Gropius Passagen fans?

60.7% of Gropius Passagen fans are female, 39.3% are male, with an average age of 40.2 years.

03

Which brands do Gropius Passagen fans like most?

Gropius Passagen fans show strongest brand affinity for Nature (2.82×), Family (2.48×), and Vacations (3.03×) over the country average.

04

Where do Gropius Passagen fans live in Germany?

Gropius Passagen fans in Germany are most concentrated in Berlin (reach ~700K), Brandenburg (reach ~200K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Gropius Passagen fans also like?

Beyond Gropius Passagen itself, the audience over-indexes on Family (2.48×), Vacations (3.03×), Germany (1.63×), and Email (2.66×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Gropius Passagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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