Kaufpark Eiche Audience in Germany
Kaufpark Eiche has an estimated audience of 1,340,799 people in Germany. 60.1% are female, 39.9% are male, average age 41.3. Top regions: Brandenburg, Berlin, Nordrhein-Westfalen. Top brand affinities: Handball-Bundesliga, Tagesschau, Family, Bedroom furniture, Vacations.
The average Kaufpark Eiche fan in Germany is 41.3 years old, more female, and lives primarily in Brandenburg. The audience is concentrated in Brandenburg, Berlin, Nordrhein-Westfalen. Top brand affinities include Handball-Bundesliga, Tagesschau, Family, with strongest over-indexing on Handball-Bundesliga (7.87× the country average). Demographically, the Kaufpark Eiche audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Kaufpark Eiche fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 41.3 |
| Estimated audience size | 1,340,799 |
Audience persona
The typical Kaufpark Eiche fan in Germany is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Handball-Bundesliga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Brandenburg | 380,629 | 9.15× |
| Berlin | 362,889 | 6.05× |
| Nordrhein-Westfalen | 10,023 | 0.03× |
| Sachsen | 8,057 | 0.12× |
| Hessen | 5,932 | 0.06× |
| Bayern | 5,892 | 0.03× |
| Sachsen-Anhalt | 4,595 | 0.13× |
| Niedersachsen | 3,362 | 0.03× |
| Baden-Württemberg | 3,332 | 0.02× |
| Mecklenburg-Vorpommern | 3,198 | 0.12× |
| Hamburg | 2,556 | 0.08× |
| Thüringen | 2,552 | 0.07× |
| Schleswig-Holstein | 1,423 | 0.03× |
| Rheinland-Pfalz | 987 | 0.01× |
| Saarland | 332 | 0.02× |
| Bremen | 326 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handball-Bundesliga | 7.87× | Sports |
| Tagesschau | 1.71× | Movies & TV |
| Family | 1.69× | Kids & Family |
| Bedroom furniture | 3.67× | Home & Garden |
| Vacations | 2.16× | Travel & Leisure |
| Self care | 2.56× | Health |
| Hygiene | 2.35× | Beauty & Wellness |
| North Rhine-Westphalia | 1.87× | Travel & Leisure |
| Transfermarkt | 1.95× | Sports |
| Stuttgart | 2.24× | Travel & Leisure |
| German language | 1.91× | Politics & Society |
| Hairstyle | 2.04× | Beauty & Wellness |
| Ariana Grande | 3.33× | Music & Radio |
| Walking | 2.63× | Sports |
| RTL Television | 1.81× | Movies & TV |
| Storm of Love | 2.14× | Movies & TV |
| Logistics | 2.09× | Business & Career |
| Vacation rental | 2.33× | Travel & Leisure |
| 1.67× | Technology & Electronics | |
| Radio broadcasting | 2.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Design Affinity | PREMIUM | 1.19 |
| DIY Mentality | THRILL | 1.18 |
| Price Sensitivity | PREMIUM | 1.13 |
| Family Orientation | CONSERVATISM | 1.11 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.4% |
| China | 0.1% |
| Poland | 0.1% |
See Kaufpark Eiche audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Kaufpark Eiche have in Germany?
Kaufpark Eiche has an estimated audience of 1,340,799 people in Germany, concentrated in Brandenburg and Berlin.
What is the gender split and age of Kaufpark Eiche fans?
60.1% of Kaufpark Eiche fans are female, 39.9% are male, with an average age of 41.3 years.
Which brands do Kaufpark Eiche fans like most?
Kaufpark Eiche fans show strongest brand affinity for Handball-Bundesliga (7.87×), Tagesschau (1.71×), and Family (1.69×) over the country average.
Where do Kaufpark Eiche fans live in Germany?
Kaufpark Eiche fans in Germany are most concentrated in Brandenburg (reach 380,629), Berlin (reach 362,889), and Nordrhein-Westfalen (reach 10,023). These three regions account for the largest share of the active audience.
What other brands do Kaufpark Eiche fans also like?
Beyond Kaufpark Eiche itself, the audience over-indexes on Tagesschau (1.71×), Family (1.69×), Bedroom furniture (3.67×), and Vacations (2.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kaufpark Eiche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.