Loom Bielefeld Audience in Germany
Loom Bielefeld has an estimated audience of 578,711 people in Germany. 62.9% are female, 37.1% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: Family, Tagesschau, Self care, Vacations, Bedroom furniture.
The average Loom Bielefeld fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include Family, Tagesschau, Self care, with strongest over-indexing on Family (1.75× the country average). Demographically, the Loom Bielefeld audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Loom Bielefeld fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 40.2 |
| Estimated audience size | 578,711 |
Audience persona
The typical Loom Bielefeld fan in Germany is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Family.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 434,034 | 8.5× |
| Niedersachsen | 213,744 | 3.8× |
| Hessen | 21,169 | 0.48× |
| Hamburg | 13,449 | 1.03× |
| Bayern | 11,723 | 0.13× |
| Baden-Württemberg | 9,053 | 0.11× |
| Schleswig-Holstein | 7,304 | 0.35× |
| Berlin | 6,682 | 0.26× |
| Rheinland-Pfalz | 3,939 | 0.14× |
| Sachsen | 3,361 | 0.12× |
| Bremen | 2,298 | 0.46× |
| Mecklenburg-Vorpommern | 2,109 | 0.19× |
| Brandenburg | 1,889 | 0.11× |
| Thüringen | 1,852 | 0.13× |
| Sachsen-Anhalt | 1,359 | 0.09× |
| Saarland | 734 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Family | 1.75× | Kids & Family |
| Tagesschau | 1.64× | Movies & TV |
| Self care | 2.86× | Health |
| Vacations | 2.29× | Travel & Leisure |
| Bedroom furniture | 3.67× | Home & Garden |
| Hairstyle | 2.35× | Beauty & Wellness |
| IKEA | 1.57× | Home & Garden |
| Stuttgart | 2.39× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Ariana Grande | 3.68× | Music & Radio |
| Spiegel Online | 1.52× | News |
| German language | 1.97× | Politics & Society |
| Hygiene | 2.27× | Beauty & Wellness |
| Walking | 3.02× | Sports |
| Rossmann | 1.62× | Shopping |
| Airbnb | 1.5× | Travel & Leisure |
| Transfermarkt | 1.64× | Sports |
| Drop shipping | 1.8× | Shopping |
| Shopping malls | 1.64× | Shopping |
| Plumbing | 2.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.52 |
| Design Affinity | PREMIUM | 1.31 |
| DIY Mentality | THRILL | 1.24 |
| Price Sensitivity | PREMIUM | 1.22 |
| Sustainability | BALANCE | 1.21 |
| Luxury Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.7% |
| China | 0.2% |
| Netherlands | 0.1% |
See Loom Bielefeld audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Loom Bielefeld have in Germany?
Loom Bielefeld has an estimated audience of 578,711 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Loom Bielefeld fans?
62.9% of Loom Bielefeld fans are female, 37.1% are male, with an average age of 40.2 years.
Which brands do Loom Bielefeld fans like most?
Loom Bielefeld fans show strongest brand affinity for Family (1.75×), Tagesschau (1.64×), and Self care (2.86×) over the country average.
Where do Loom Bielefeld fans live in Germany?
Loom Bielefeld fans in Germany are most concentrated in Nordrhein-Westfalen (reach 434,034), Niedersachsen (reach 213,744), and Hessen (reach 21,169). These three regions account for the largest share of the active audience.
What other brands do Loom Bielefeld fans also like?
Beyond Loom Bielefeld itself, the audience over-indexes on Tagesschau (1.64×), Self care (2.86×), Vacations (2.29×), and Bedroom furniture (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Loom Bielefeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.