Rascasse Audience Intelligence

Red Bull Bora Hansgrohe Audience in Germany

A data profile of the people who buy, follow and care about Red Bull Bora Hansgrohe in Germany — modelled from more than twelve digital signal sources. Red Bull Bora Hansgrohe has an estimated audience of 223,037 people in Germany.

#16among Cycling in Germany#355among Team in Germany#1725in Sports

The average Red Bull Bora Hansgrohe fan in Germany is 37.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Nature, Germany, Family, with strongest over-indexing on Nature (2.68× the country average).

Demographically, the Red Bull Bora Hansgrohe audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Red Bull Bora Hansgrohe fan in Germany is more male, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for Nature.

Category: Sports · Type: Team · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Bull Bora Hansgrohe profile in Germany.

Audience size
223K
in Germany
Gender
30.0%♀
70.0% male
Age
37.5
average years
Country rank
#21195
Team in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red Bull Bora Hansgrohe fans

30.0% are female, 70.0% are male, average age 37.5.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for Red Bull Bora Hansgrohe audience in Germany
MetricValue
Female30.0%
Male70.0%
Average age37.5
Estimated audience size223,037
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Red Bull Bora Hansgrohe audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3921%
40-4922%
50+15%
Fig. 04

Worldwide distribution

43.6%

of the worldwide Red Bull Bora Hansgrohe audience comes from Germany.

Worldwide audience distribution share by country for Red Bull Bora Hansgrohe
CountryShare
Germany43.6%
Belgium19.5%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Bull Bora Hansgrohe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Red Bull Bora Hansgrohe fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.59×
02Baden-Württemberg~40K1.46×
03Sachsen~20K1.42×
04Rheinland-Pfalz~10K1.20×
05Saarland~3K1.11×
06Hessen~20K1.10×
07Thüringen~6K1.08×
08Nordrhein-Westfalen~50K0.98×
09Brandenburg~6K0.91×
10Sachsen-Anhalt~5K0.89×
11Hamburg~4K0.87×
12Bremen~2K0.84×
13Niedersachsen~20K0.80×
14Mecklenburg-Vorpommern~3K0.78×
15Berlin~8K0.77×
16Schleswig-Holstein~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Red Bull Bora Hansgrohe, Germany
0.73×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Bull Bora Hansgrohe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Bull Bora Hansgrohe audience
#·InterestCategoryAffinity×
01VacationsTravel & Leisure2.76×
02NatureHome & Garden2.68×
03BiologyHealth2.30×
04LodgingTravel & Leisure2.25×
05FamilyKids & Family2.20×
06EmailTechnology & Electronics2.16×
07SwimsuitFashion & Accessoires2.12×
08EmbroideryHome & Garden2.08×
09CrochetHome & Garden1.97×
10German languagePolitics & Society1.88×
11Art exhibitionArts & Culture1.81×
12Self careHealth1.78×
13GermanyTravel & Leisure1.76×
14RyanairTravel & Leisure1.67×
15DüsseldorfTravel & Leisure1.61×
16StuttgartTravel & Leisure1.61×
17DrawingHome & Garden1.61×
18LivemusicMusic & Radio1.57×
19FressnapfShopping1.57×
20TrousersFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Bull Bora Hansgrohe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red Bull Bora Hansgrohe audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.36×
TravellingTHRILL1.24×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red Bull Bora Hansgrohe audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.96×
CreativityOPEN0.99×
IndividualismJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red Bull Bora Hansgrohe have in Germany?

Red Bull Bora Hansgrohe has an estimated audience of 223,037 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Red Bull Bora Hansgrohe fans?

30.0% of Red Bull Bora Hansgrohe fans are female, 70.0% are male, with an average age of 37.5 years.

03

Which brands do Red Bull Bora Hansgrohe fans like most?

Red Bull Bora Hansgrohe fans show strongest brand affinity for Nature (2.68×), Germany (1.76×), and Family (2.2×) over the country average.

04

Where do Red Bull Bora Hansgrohe fans live in Germany?

Red Bull Bora Hansgrohe fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Red Bull Bora Hansgrohe fans also like?

Beyond Red Bull Bora Hansgrohe itself, the audience over-indexes on Germany (1.76×), Family (2.2×), Vacations (2.76×), and Email (2.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cycling audiences in Germany

See Red Bull Bora Hansgrohe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Red Bull Bora Hansgrohe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →