Rheinpark-Center Audience in Germany
Rheinpark-Center has an estimated audience of 919,021 people in Germany. 63.3% are female, 36.7% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Keeper (password manager), Home Delivery.
The average Rheinpark-Center fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.9× the country average). Demographically, the Rheinpark-Center audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Rheinpark-Center fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 40.3 |
| Estimated audience size | 919,021 |
Audience persona
The typical Rheinpark-Center fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 689,266 | 13× |
| Hessen | 31,436 | 0.45× |
| Bayern | 25,601 | 0.17× |
| Baden-Württemberg | 19,977 | 0.16× |
| Niedersachsen | 18,330 | 0.21× |
| Rheinland-Pfalz | 11,604 | 0.25× |
| Berlin | 11,333 | 0.28× |
| Hamburg | 9,155 | 0.44× |
| Sachsen | 6,476 | 0.14× |
| Schleswig-Holstein | 4,112 | 0.12× |
| Brandenburg | 3,721 | 0.13× |
| Thüringen | 2,325 | 0.1× |
| Saarland | 1,901 | 0.17× |
| Sachsen-Anhalt | 1,840 | 0.08× |
| Mecklenburg-Vorpommern | 1,766 | 0.1× |
| Bremen | 1,579 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.9× | Music & Radio |
| Stradivarius | 1.9× | Shopping |
| Škoda Kodiaq | 1.78× | Cars & Mobility |
| Keeper (password manager) | 3.51× | Technology & Electronics |
| Home Delivery | 1.93× | Food & Beverages |
| Corfu (regional unit) | 2.05× | Travel & Leisure |
| Staycation | 2.39× | Home & Garden |
| The Hunt (2012 film) | 2.61× | Movies & TV |
| Picnic | 2.06× | Kids & Family |
| Bank account | 1.55× | Business & Career |
| Cachorro | 1.76× | Pets & Animals |
| Volvo V60 | 2.14× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.05× | Music & Radio |
| Theocracy | 4.3× | Music & Radio |
| Apostrophe | 1.94× | Literature |
| Jersey (fabric) | 2.02× | Fashion & Accessoires |
| Pantsuit | 2.56× | Fashion & Accessoires |
| Microsoft Exchange Server | 4.57× | Technology & Electronics |
| Motion Picture Association of America | 2.73× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.42 |
| Design Affinity | PREMIUM | 1.25 |
| Sustainability | BALANCE | 1.22 |
| Family Orientation | CONSERVATISM | 1.22 |
| DIY Mentality | THRILL | 1.2 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.2% |
| Netherlands | 0.4% |
| China | 0.4% |
See Rheinpark-Center audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Rheinpark-Center have in Germany?
Rheinpark-Center has an estimated audience of 919,021 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Rheinpark-Center fans?
63.3% of Rheinpark-Center fans are female, 36.7% are male, with an average age of 40.3 years.
Which brands do Rheinpark-Center fans like most?
Rheinpark-Center fans show strongest brand affinity for Gil Ofarim (1.9×), Stradivarius (1.9×), and Škoda Kodiaq (1.78×) over the country average.
Where do Rheinpark-Center fans live in Germany?
Rheinpark-Center fans in Germany are most concentrated in Nordrhein-Westfalen (reach 689,266), Hessen (reach 31,436), and Bayern (reach 25,601). These three regions account for the largest share of the active audience.
What other brands do Rheinpark-Center fans also like?
Beyond Rheinpark-Center itself, the audience over-indexes on Stradivarius (1.9×), Škoda Kodiaq (1.78×), Keeper (password manager) (3.51×), and Home Delivery (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rheinpark-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.