Rascasse Audience Intelligence

Stadtwerke Karlsruhe Target Market in Germany

A data profile of the people who buy, follow and care about Stadtwerke Karlsruhe in Germany — modelled from more than twelve digital signal sources. Stadtwerke Karlsruhe has an estimated audience of 254,330 people in Germany.

#16among Energy in Germany#2473among Brand in Germany#923in Home & Garden

The average Stadtwerke Karlsruhe fan in Germany is 39.9 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Nordrhein-Westfalen.

Top brand affinities include Renewable energy, Sustainable energy, Efficient energy use, with strongest over-indexing on Renewable energy (6.4× the country average).

Demographically, the Stadtwerke Karlsruhe audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stadtwerke Karlsruhe fan in Germany is balanced, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Renewable energy.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stadtwerke Karlsruhe profile in Germany.

Audience size
254K
in Germany
Gender
47.6%♀
52.4% male
Age
39.9
average years
Country rank
#19440
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stadtwerke Karlsruhe

47.6% are female, 52.4% are male, average age 39.9.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Stadtwerke Karlsruhe audience in Germany
MetricValue
Female47.6%
Male52.4%
Average age39.9
Estimated audience size254,330
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Stadtwerke Karlsruhe audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

96.6%

of the worldwide Stadtwerke Karlsruhe audience comes from Germany.

Worldwide audience distribution share by country for Stadtwerke Karlsruhe
CountryShare
Germany96.6%
China0.7%
France0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stadtwerke Karlsruhe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stadtwerke Karlsruhe customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K10.30×
02Rheinland-Pfalz~20K1.69×
03Bremen~2K0.75×
04Saarland~2K0.73×
05Hessen~10K0.67×
06Mecklenburg-Vorpommern~3K0.59×
07Sachsen-Anhalt~4K0.56×
08Thüringen~3K0.55×
09Brandenburg~4K0.49×
10Hamburg~3K0.45×
11Schleswig-Holstein~4K0.44×
12Berlin~4K0.40×
13Sachsen~5K0.39×
14Bayern~10K0.37×
15Nordrhein-Westfalen~20K0.36×
16Niedersachsen~8K0.33×
Fig. 06

Affinity by region

Affinity by region — Stadtwerke Karlsruhe, Germany
0.33×1.00×10.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stadtwerke Karlsruhe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stadtwerke Karlsruhe audience
#·InterestCategoryAffinity×
01Renewable energyBusiness & Career6.40×
02Sustainable energyHome & Garden4.97×
03Solar cellHome & Garden4.69×
04Energy conservationHome & Garden4.58×
05Efficient energy useTechnology & Electronics4.17×
06PhotovoltaicsHome & Garden3.80×
07McCaféFood & Beverages3.78×
08Solar powerHome & Garden3.46×
09Photovoltaic systemHome & Garden3.30×
10EnergyHome & Garden3.13×
11Ethical consumerismShopping2.52×
12BiologyHealth2.17×
13PaybackShopping2.15×
14Solar energyHome & Garden2.12×
15RefrigeratorHome & Garden1.94×
16French BulldogPets & Animals1.89×
17PatioHome & Garden1.89×
18TransfermarktSports1.81×
19TagesschauMovies & TV1.60×
20PoliticsPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stadtwerke Karlsruhe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stadtwerke Karlsruhe audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.07×
Need for SecurityCONSERVATISM1.45×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stadtwerke Karlsruhe audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Pet OwnershipJOY0.89×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stadtwerke Karlsruhe's target market in Germany?

Stadtwerke Karlsruhe's target market in Germany covers an estimated 254,330 people, concentrated in Baden-Württemberg and Rheinland-Pfalz.

02

What is the gender split and age of Stadtwerke Karlsruhe customers?

47.6% of the Stadtwerke Karlsruhe audience are female, 52.4% are male, with an average age of 39.9 years.

03

Which brands do Stadtwerke Karlsruhe fans like most?

Stadtwerke Karlsruhe fans show strongest brand affinity for Renewable energy (6.4×), Sustainable energy (4.97×), and Efficient energy use (4.17×) over the country average.

04

Where do Stadtwerke Karlsruhe fans live in Germany?

Stadtwerke Karlsruhe fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Rheinland-Pfalz (reach ~20K), and Nordrhein-Westfalen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Stadtwerke Karlsruhe fans also like?

Beyond Stadtwerke Karlsruhe itself, the audience over-indexes on Sustainable energy (4.97×), Efficient energy use (4.17×), Energy (3.13×), and Photovoltaics (3.8×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Stadtwerke Karlsruhe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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