Stadtwerke Karlsruhe Audience in Germany
Stadtwerke Karlsruhe has an estimated audience of 256,558 people in Germany. 47.5% are female, 52.5% are male, average age 40.7. Top regions: Baden-Württemberg, Rheinland-Pfalz, Nordrhein-Westfalen. Top brand affinities: Renewable energy, Sustainable energy, Tagesschau, Solar power, Efficient energy use.
The average Stadtwerke Karlsruhe fan in Germany is 40.7 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Nordrhein-Westfalen. Top brand affinities include Renewable energy, Sustainable energy, Tagesschau, with strongest over-indexing on Renewable energy (6.41× the country average). Demographically, the Stadtwerke Karlsruhe audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Stadtwerke Karlsruhe fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 40.7 |
| Estimated audience size | 256,558 |
Audience persona
The typical Stadtwerke Karlsruhe fan in Germany is balanced, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Renewable energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 192,419 | 10.52× |
| Rheinland-Pfalz | 21,194 | 1.65× |
| Nordrhein-Westfalen | 18,295 | 0.33× |
| Hessen | 13,405 | 0.69× |
| Bayern | 12,906 | 0.31× |
| Niedersachsen | 5,067 | 0.2× |
| Berlin | 3,885 | 0.34× |
| Sachsen | 2,367 | 0.19× |
| Schleswig-Holstein | 1,677 | 0.18× |
| Hamburg | 1,541 | 0.27× |
| Brandenburg | 1,404 | 0.18× |
| Saarland | 1,339 | 0.42× |
| Thüringen | 1,271 | 0.19× |
| Sachsen-Anhalt | 1,156 | 0.17× |
| Mecklenburg-Vorpommern | 838 | 0.17× |
| Bremen | 402 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renewable energy | 6.41× | Business & Career |
| Sustainable energy | 5.89× | Home & Garden |
| Tagesschau | 1.92× | Movies & TV |
| Solar power | 3.37× | Home & Garden |
| Efficient energy use | 3.04× | Technology & Electronics |
| Photovoltaics | 3.44× | Home & Garden |
| Satire | 3.81× | Literature |
| Energy | 2.35× | Home & Garden |
| FC Bayern Munich | 1.53× | Sports |
| Transfermarkt | 2.24× | Sports |
| Ariana Grande | 3.85× | Music & Radio |
| German television comedy | 3.86× | Movies & TV |
| Western Union | 2.78× | Business & Career |
| Photovoltaic system | 3.09× | Home & Garden |
| North Rhine-Westphalia | 1.61× | Travel & Leisure |
| RTL Television | 1.97× | Movies & TV |
| Ethical consumerism | 2.63× | Shopping |
| Catering | 2.63× | Food & Beverages |
| VfB Stuttgart | 1.54× | Sports |
| Hygiene | 1.81× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.48 |
| Indulgence | JOY | 1.48 |
| Sports Activity | POWER | 1.23 |
| Career Orientation | POWER | 1.22 |
| Design Affinity | PREMIUM | 1.19 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.6% |
| China | 0.7% |
| France | 0.2% |
See Stadtwerke Karlsruhe audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Vattenfall (3,370,571)
- Octopus Energy (1,475,739)
- EnBW (1,446,110)
- Eprimo (929,798)
Frequently asked questions
How many fans does Stadtwerke Karlsruhe have in Germany?
Stadtwerke Karlsruhe has an estimated audience of 256,558 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of Stadtwerke Karlsruhe fans?
47.5% of Stadtwerke Karlsruhe fans are female, 52.5% are male, with an average age of 40.7 years.
Which brands do Stadtwerke Karlsruhe fans like most?
Stadtwerke Karlsruhe fans show strongest brand affinity for Renewable energy (6.41×), Sustainable energy (5.89×), and Tagesschau (1.92×) over the country average.
Where do Stadtwerke Karlsruhe fans live in Germany?
Stadtwerke Karlsruhe fans in Germany are most concentrated in Baden-Württemberg (reach 192,419), Rheinland-Pfalz (reach 21,194), and Nordrhein-Westfalen (reach 18,295). These three regions account for the largest share of the active audience.
What other brands do Stadtwerke Karlsruhe fans also like?
Beyond Stadtwerke Karlsruhe itself, the audience over-indexes on Sustainable energy (5.89×), Tagesschau (1.92×), Solar power (3.37×), and Efficient energy use (3.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stadtwerke Karlsruhe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.