Stadtwerke Kiel Audience in Germany
Stadtwerke Kiel has an estimated audience of 291,418 people in Germany. 47.7% are female, 52.3% are male, average age 41.1. Top regions: Schleswig-Holstein, Hamburg, Niedersachsen. Top brand affinities: Progressive rock, Eden Lake, Figure painting (hobby), Assisi, Home Delivery.
The average Stadtwerke Kiel fan in Germany is 41.1 years old, balanced, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Hamburg, Niedersachsen. Top brand affinities include Progressive rock, Eden Lake, Figure painting (hobby), with strongest over-indexing on Progressive rock (2.92× the country average). Demographically, the Stadtwerke Kiel audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Stadtwerke Kiel fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 41.1 |
| Estimated audience size | 291,418 |
Audience persona
The typical Stadtwerke Kiel fan in Germany is balanced, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 137,564 | 13.15× |
| Hamburg | 10,918 | 1.66× |
| Niedersachsen | 5,041 | 0.18× |
| Nordrhein-Westfalen | 4,778 | 0.07× |
| Hessen | 2,748 | 0.12× |
| Bayern | 2,228 | 0.05× |
| Baden-Württemberg | 2,211 | 0.06× |
| Berlin | 1,530 | 0.12× |
| Mecklenburg-Vorpommern | 1,171 | 0.21× |
| Sachsen | 687 | 0.05× |
| Rheinland-Pfalz | 611 | 0.04× |
| Brandenburg | 474 | 0.05× |
| Bremen | 359 | 0.14× |
| Sachsen-Anhalt | 275 | 0.04× |
| Thüringen | 272 | 0.04× |
| Saarland | 101 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.92× | Music & Radio |
| Eden Lake | 3.11× | Movies & TV |
| Figure painting (hobby) | 2.35× | Arts & Culture |
| Assisi | 3.41× | Travel & Leisure |
| Home Delivery | 1.58× | Food & Beverages |
| Information sensitivity | 2.99× | Technology & Electronics |
| Loincloth | 1.51× | Fashion & Accessoires |
| Headhunters (film) | 2.43× | Movies & TV |
| Carrie (novel) | 2.86× | Literature |
| Building insulation | 2.04× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.09× | Music & Radio |
| Roaming | 1.68× | Technology & Electronics |
| Scratching post | 2.36× | Pets & Animals |
| Catania | 3.42× | Travel & Leisure |
| Preacher (comics) | 2.62× | Literature |
| Hostelworld | 2.37× | Travel & Leisure |
| Jaguar F-Pace | 2.44× | Cars & Mobility |
| Oktay Kaynarca | 2.72× | Movies & TV |
| Low-carbon emission | 2.3× | Politics & Society |
| Chalkidiki | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.57 |
| Indulgence | JOY | 1.38 |
| Career Orientation | POWER | 1.26 |
| Sports Activity | POWER | 1.22 |
| DIY Mentality | THRILL | 1.15 |
| Patriotism | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.0% |
| Denmark | 0.2% |
| Spain | 0.1% |
See Stadtwerke Kiel audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Vattenfall (3,370,571)
- Octopus Energy (1,475,739)
- EnBW (1,446,110)
- Eprimo (929,798)
Frequently asked questions
How many fans does Stadtwerke Kiel have in Germany?
Stadtwerke Kiel has an estimated audience of 291,418 people in Germany, concentrated in Schleswig-Holstein and Hamburg.
What is the gender split and age of Stadtwerke Kiel fans?
47.7% of Stadtwerke Kiel fans are female, 52.3% are male, with an average age of 41.1 years.
Which brands do Stadtwerke Kiel fans like most?
Stadtwerke Kiel fans show strongest brand affinity for Progressive rock (2.92×), Eden Lake (3.11×), and Figure painting (hobby) (2.35×) over the country average.
Where do Stadtwerke Kiel fans live in Germany?
Stadtwerke Kiel fans in Germany are most concentrated in Schleswig-Holstein (reach 137,564), Hamburg (reach 10,918), and Niedersachsen (reach 5,041). These three regions account for the largest share of the active audience.
What other brands do Stadtwerke Kiel fans also like?
Beyond Stadtwerke Kiel itself, the audience over-indexes on Eden Lake (3.11×), Figure painting (hobby) (2.35×), Assisi (3.41×), and Home Delivery (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stadtwerke Kiel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.