Rascasse Audience Intelligence

Stadtwerke Kiel Target Market in Germany

A data profile of the people who buy, follow and care about Stadtwerke Kiel in Germany — modelled from more than twelve digital signal sources. Stadtwerke Kiel has an estimated audience of 299,415 people in Germany.

#12among Energy in Germany#2220among Brand in Germany#839in Home & Garden

The average Stadtwerke Kiel fan in Germany is 41.3 years old, balanced, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Hamburg, Nordrhein-Westfalen.

Top brand affinities include Renewable energy, Sustainable energy, Efficient energy use, with strongest over-indexing on Renewable energy (6.28× the country average).

Demographically, the Stadtwerke Kiel audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stadtwerke Kiel fan in Germany is balanced, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Renewable energy.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stadtwerke Kiel profile in Germany.

Audience size
299K
in Germany
Gender
48.5%♀
51.5% male
Age
41.3
average years
Country rank
#17355
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stadtwerke Kiel

48.5% are female, 51.5% are male, average age 41.3.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Stadtwerke Kiel audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age41.3
Estimated audience size299,415
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Stadtwerke Kiel audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Stadtwerke Kiel audience comes from Germany.

Worldwide audience distribution share by country for Stadtwerke Kiel
CountryShare
Germany97.9%
Denmark0.3%
Spain0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stadtwerke Kiel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stadtwerke Kiel customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~100K13.18×
02Hamburg~10K1.58×
03Saarland~3K0.75×
04Sachsen-Anhalt~4K0.57×
05Thüringen~4K0.55×
06Bremen~1K0.54×
07Brandenburg~4K0.42×
08Mecklenburg-Vorpommern~2K0.38×
09Rheinland-Pfalz~5K0.36×
10Sachsen~5K0.31×
11Berlin~3K0.23×
12Niedersachsen~6K0.22×
13Hessen~4K0.19×
14Baden-Württemberg~7K0.17×
15Bayern~8K0.16×
16Nordrhein-Westfalen~8K0.13×
Fig. 06

Affinity by region

Affinity by region — Stadtwerke Kiel, Germany
0.13×1.00×13.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stadtwerke Kiel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stadtwerke Kiel audience
#·InterestCategoryAffinity×
01Renewable energyBusiness & Career6.28×
02Sustainable energyHome & Garden4.84×
03Solar cellHome & Garden4.52×
04Energy conservationHome & Garden4.52×
05Efficient energy useTechnology & Electronics4.07×
06Holstein KielSports3.90×
07PhotovoltaicsHome & Garden3.78×
08Solar powerHome & Garden3.47×
09Photovoltaic systemHome & Garden3.31×
10EnergyHome & Garden3.08×
11Ethical consumerismShopping2.48×
12PatioHome & Garden2.06×
13Solar energyHome & Garden2.05×
14BiologyHealth2.04×
15Roland KaiserMusic & Radio2.00×
16Tour de FranceSports1.94×
17French BulldogPets & Animals1.90×
18Labrador RetrieverPets & Animals1.87×
19TransfermarktSports1.74×
20RB LeipzigSports1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stadtwerke Kiel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stadtwerke Kiel audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.10×
Need for SecurityCONSERVATISM1.39×
PatriotismCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stadtwerke Kiel audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Luxury OrientationPREMIUM0.90×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stadtwerke Kiel's target market in Germany?

Stadtwerke Kiel's target market in Germany covers an estimated 299,415 people, concentrated in Schleswig-Holstein and Hamburg.

02

What is the gender split and age of Stadtwerke Kiel customers?

48.5% of the Stadtwerke Kiel audience are female, 51.5% are male, with an average age of 41.3 years.

03

Which brands do Stadtwerke Kiel fans like most?

Stadtwerke Kiel fans show strongest brand affinity for Renewable energy (6.28×), Sustainable energy (4.84×), and Efficient energy use (4.07×) over the country average.

04

Where do Stadtwerke Kiel fans live in Germany?

Stadtwerke Kiel fans in Germany are most concentrated in Schleswig-Holstein (reach ~100K), Hamburg (reach ~10K), and Nordrhein-Westfalen (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Stadtwerke Kiel fans also like?

Beyond Stadtwerke Kiel itself, the audience over-indexes on Sustainable energy (4.84×), Efficient energy use (4.07×), Energy (3.08×), and Photovoltaics (3.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Stadtwerke Kiel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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