Rascasse Audience Intelligence

SWB Target Market in Germany

A data profile of the people who buy, follow and care about SWB in Germany — modelled from more than twelve digital signal sources. SWB has an estimated audience of 401,740 people in Germany.

#11among Energy in Germany#1796among Brand in Germany#723in Home & Garden

The average SWB fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bremen, Niedersachsen.

Top brand affinities include Sustainable energy, Renewable energy, Efficient energy use, with strongest over-indexing on Sustainable energy (6.71× the country average).

Demographically, the SWB audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SWB fan in Germany is balanced, around 42.1 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SWB profile in Germany.

Audience size
402K
in Germany
Gender
46.5%♀
53.5% male
Age
42.1
average years
Country rank
#13973
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SWB

46.5% are female, 53.5% are male, average age 42.1.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for SWB audience in Germany
MetricValue
Female46.5%
Male53.5%
Average age42.1
Estimated audience size401,740
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the SWB audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4925%
50+24%
Fig. 04

Worldwide distribution

65.2%

of the worldwide SWB audience comes from Germany.

Worldwide audience distribution share by country for SWB
CountryShare
Germany65.2%
China4.1%
United States3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SWB audience in Germany is strongest.

Fig. 05

Top regions by affinity

SWB customers by region in Germany
#RegionReachAffinity×
01Bremen~70K13.43×
02Nordrhein-Westfalen~90K0.66×
03Saarland~5K0.64×
04Niedersachsen~30K0.57×
05Hamburg~7K0.49×
06Thüringen~7K0.43×
07Mecklenburg-Vorpommern~4K0.36×
08Brandenburg~6K0.33×
09Sachsen-Anhalt~4K0.26×
10Schleswig-Holstein~5K0.21×
11Sachsen~6K0.20×
12Rheinland-Pfalz~6K0.19×
13Berlin~4K0.16×
14Hessen~7K0.14×
15Baden-Württemberg~10K0.12×
16Bayern~10K0.11×
Fig. 06

Affinity by region

Affinity by region — SWB, Germany
0.11×1.00×13.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SWB audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SWB audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden6.71×
02Energy conservationHome & Garden4.66×
03Renewable energyBusiness & Career4.27×
04Efficient energy useTechnology & Electronics4.16×
05Solar cellHome & Garden3.83×
06PhotovoltaicsHome & Garden3.39×
07Bedroom furnitureHome & Garden3.24×
08Solar powerHome & Garden3.22×
09Internet service providerTechnology & Electronics3.11×
10Photovoltaic systemHome & Garden2.99×
11EnergyHome & Garden2.89×
12BremenTravel & Leisure2.23×
13Solar energyHome & Garden2.01×
14VolunteeringPolitics & Society2.01×
15TagesschauMovies & TV1.72×
16Google MapsInternet & Social Media1.71×
17Netto Marken-DiscountShopping1.65×
18TransfermarktSports1.65×
19SV Werder BremenSports1.64×
20NatureHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SWB audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SWB audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.48×
Need for SecurityCONSERVATISM1.50×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SWB audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.85×
CreativityOPEN0.86×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SWB's target market in Germany?

SWB's target market in Germany covers an estimated 401,740 people, concentrated in Nordrhein-Westfalen and Bremen.

02

What is the gender split and age of SWB customers?

46.5% of the SWB audience are female, 53.5% are male, with an average age of 42.1 years.

03

Which brands do SWB fans like most?

SWB fans show strongest brand affinity for Sustainable energy (6.71×), Renewable energy (4.27×), and Efficient energy use (4.16×) over the country average.

04

Where do SWB fans live in Germany?

SWB fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bremen (reach ~70K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do SWB fans also like?

Beyond SWB itself, the audience over-indexes on Renewable energy (4.27×), Efficient energy use (4.16×), Energy (2.89×), and Solar power (3.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy audiences in Germany

See SWB audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SWB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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