SWB Audience in Germany
SWB has an estimated audience of 407,942 people in Germany. 47.8% are female, 52.2% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bremen, Niedersachsen. Top brand affinities: Progressive rock, Home Delivery, Preacher (comics), Esra Erol, Corfu (regional unit).
The average SWB fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bremen, Niedersachsen. Top brand affinities include Progressive rock, Home Delivery, Preacher (comics), with strongest over-indexing on Progressive rock (1.94× the country average). Demographically, the SWB audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of SWB fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 41.9 |
| Estimated audience size | 407,942 |
Audience persona
The typical SWB fan in Germany is balanced, around 41.9 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,359 | 0.74× |
| Bremen | 68,751 | 13.28× |
| Niedersachsen | 33,380 | 0.57× |
| Hamburg | 6,962 | 0.51× |
| Baden-Württemberg | 6,378 | 0.08× |
| Bayern | 4,977 | 0.05× |
| Hessen | 4,760 | 0.1× |
| Rheinland-Pfalz | 3,004 | 0.1× |
| Berlin | 2,577 | 0.1× |
| Schleswig-Holstein | 2,350 | 0.11× |
| Sachsen-Anhalt | 2,194 | 0.14× |
| Sachsen | 1,811 | 0.06× |
| Brandenburg | 789 | 0.04× |
| Mecklenburg-Vorpommern | 749 | 0.06× |
| Thüringen | 552 | 0.04× |
| Saarland | 204 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.94× | Music & Radio |
| Home Delivery | 1.61× | Food & Beverages |
| Preacher (comics) | 3.82× | Literature |
| Esra Erol | 3.1× | Movies & TV |
| Corfu (regional unit) | 1.54× | Travel & Leisure |
| Assisi | 2.86× | Travel & Leisure |
| Figure painting (hobby) | 1.88× | Arts & Culture |
| Carrie (novel) | 2.62× | Literature |
| Headhunters (film) | 2.02× | Movies & TV |
| Roaming | 1.69× | Technology & Electronics |
| Information sensitivity | 2.18× | Technology & Electronics |
| Hostelworld | 2.52× | Travel & Leisure |
| Volvo V60 | 1.86× | Cars & Mobility |
| Glashütte | 1.63× | Travel & Leisure |
| Molly Hatchet | 4.48× | Music & Radio |
| Euphonium | 3.74× | Music & Radio |
| Gender-neutral language | 1.88× | Politics & Society |
| Competitive dance | 1.87× | Sports |
| Jaguar F-Pace | 2.08× | Cars & Mobility |
| Google Home | 1.83× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.75 |
| Indulgence | JOY | 1.36 |
| DIY Mentality | THRILL | 1.15 |
| Sports Activity | POWER | 1.15 |
| Need for Security | CONSERVATISM | 1.09 |
| Patriotism | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.3% |
| Sweden | 3.9% |
| United States | 3.9% |
See SWB audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Vattenfall (3,370,571)
- Octopus Energy (1,475,739)
- EnBW (1,446,110)
- Eprimo (929,798)
Frequently asked questions
How many fans does SWB have in Germany?
SWB has an estimated audience of 407,942 people in Germany, concentrated in Nordrhein-Westfalen and Bremen.
What is the gender split and age of SWB fans?
47.8% of SWB fans are female, 52.2% are male, with an average age of 41.9 years.
Which brands do SWB fans like most?
SWB fans show strongest brand affinity for Progressive rock (1.94×), Home Delivery (1.61×), and Preacher (comics) (3.82×) over the country average.
Where do SWB fans live in Germany?
SWB fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,359), Bremen (reach 68,751), and Niedersachsen (reach 33,380). These three regions account for the largest share of the active audience.
What other brands do SWB fans also like?
Beyond SWB itself, the audience over-indexes on Home Delivery (1.61×), Preacher (comics) (3.82×), Esra Erol (3.1×), and Corfu (regional unit) (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SWB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.