Air Belgium Audience in United States

Air Belgium has an estimated audience of 915,254 people in United States. 54.1% are female, 45.9% are male, average age 42.6. Top regions: New York, California, Florida. Top brand affinities: Brussels Airlines, Austrian Airlines, Scandinavian Airlines, Finnair, Lufthansa.

The average Air Belgium fan in United States is 42.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Brussels Airlines, Austrian Airlines, Scandinavian Airlines, with strongest over-indexing on Brussels Airlines (259.97× the country average). Demographically, the Air Belgium audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Air Belgium fans

Demographic split for Air Belgium audience in United States
MetricValue
Female54.1%
Male45.9%
Average age42.6
Estimated audience size915,254

Audience persona

The typical Air Belgium fan in United States is balanced, around 42.6 years old, with strong Travelling tendencies and a notable affinity for Brussels Airlines.

Top regions in United States

Top regions ranked by reach for Air Belgium in United States
RegionReachAffinity
New York119,0692.33×
California48,4580.48×
Florida32,6700.53×
Texas27,2850.35×
New Jersey26,2081.13×
Illinois24,6690.81×
Connecticut17,3901.89×
Ohio15,5310.55×
Kentucky14,2271.24×
Virginia14,1590.64×
Pennsylvania13,5490.44×
Massachusetts11,7610.65×
Georgia10,0330.36×
Washington9,6870.53×
Michigan9,6110.4×
North Carolina9,2720.34×
Arizona9,2060.49×
Maryland8,3760.53×
Mississippi7,1310.95×
Indiana6,3460.38×
Louisiana6,3400.54×
Arkansas6,3350.84×
Oklahoma6,1960.61×
Washington, District of Columbia6,0572.2×
Alabama5,9020.46×
West Virginia5,8871.38×
Alaska5,8753×
Missouri5,7070.39×
Hawaii5,6261.43×
Tennessee5,6230.31×
South Carolina5,5820.41×
Kansas5,4380.75×
Idaho5,4361.18×
Iowa5,1620.68×
Montana5,1212.02×
Nevada5,1020.58×
Maine5,0711.55×
South Dakota5,0552.39×
Oregon5,0370.48×
Colorado5,0090.35×
Wisconsin4,9880.36×
North Dakota4,9222.62×
New Hampshire4,8511.35×
Minnesota4,8280.37×
Nebraska4,7501.03×
New Mexico4,7251.03×
Rhode Island4,6841.61×
Utah4,6220.56×
Vermont4,6072.87×
Delaware4,1951.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air Belgium audience
BrandAffinityCategory
Brussels Airlines259.97×Travel & Leisure
Austrian Airlines121.21×Travel & Leisure
Scandinavian Airlines98.33×Travel & Leisure
Finnair85.97×Travel & Leisure
Lufthansa25.91×Travel & Leisure
Aidan Gillen39.04×Movies & TV
Kia Sportage19.15×Cars & Mobility
Google Flights5×Travel & Leisure
Icelandair28.23×Travel & Leisure
Asiana Airlines30.23×Travel & Leisure
Virgin Atlantic18.9×Travel & Leisure
Ethiopian Airlines28.77×Travel & Leisure
Korean Air21.96×Travel & Leisure
Restaurant Gordon Ramsay35.79×Food & Beverages
Qatar Airways11.63×Travel & Leisure
Air Canada10.81×Travel & Leisure
Warsaw20.86×Travel & Leisure
Shabby Fabrics31.73×Home & Garden
Air travel2.92×Travel & Leisure
China Airlines19.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air Belgium audience
TraitClusterScore
TravellingTHRILL3.02
Quality AwarenessPREMIUM1.39
Design AffinityPREMIUM1.24
Price SensitivityPREMIUM1.18
Career OrientationPOWER1.15
SustainabilityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Air Belgium
CountryShare
United States82.0%
Brazil5.0%
Belgium3.7%

See Air Belgium audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Air Belgium have in United States?

Air Belgium has an estimated audience of 915,254 people in United States, concentrated in New York and California.

What is the gender split and age of Air Belgium fans?

54.1% of Air Belgium fans are female, 45.9% are male, with an average age of 42.6 years.

Which brands do Air Belgium fans like most?

Air Belgium fans show strongest brand affinity for Brussels Airlines (259.97×), Austrian Airlines (121.21×), and Scandinavian Airlines (98.33×) over the country average.

Where do Air Belgium fans live in United States?

Air Belgium fans in United States are most concentrated in New York (reach 119,069), California (reach 48,458), and Florida (reach 32,670). These three regions account for the largest share of the active audience.

What other brands do Air Belgium fans also like?

Beyond Air Belgium itself, the audience over-indexes on Austrian Airlines (121.21×), Scandinavian Airlines (98.33×), Finnair (85.97×), and Lufthansa (25.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air Belgium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.