Air Belgium Audience in United States
Air Belgium has an estimated audience of 915,254 people in United States. 54.1% are female, 45.9% are male, average age 42.6. Top regions: New York, California, Florida. Top brand affinities: Keene, New Hampshire, Pantsuit, Saigon University, Nationality, Voter registration.
The average Air Belgium fan in United States is 42.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Keene, New Hampshire, Pantsuit, Saigon University, with strongest over-indexing on Keene, New Hampshire (85.97× the country average). Demographically, the Air Belgium audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Air Belgium fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 42.6 |
| Estimated audience size | 915,254 |
Audience persona
The typical Air Belgium fan in United States is balanced, around 42.6 years old, with strong Travelling tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 119,069 | 2.33× |
| California | 48,458 | 0.48× |
| Florida | 32,670 | 0.53× |
| Texas | 27,285 | 0.35× |
| New Jersey | 26,208 | 1.13× |
| Illinois | 24,669 | 0.81× |
| Connecticut | 17,390 | 1.89× |
| Ohio | 15,531 | 0.55× |
| Kentucky | 14,227 | 1.24× |
| Virginia | 14,159 | 0.64× |
| Pennsylvania | 13,549 | 0.44× |
| Massachusetts | 11,761 | 0.65× |
| Georgia | 10,033 | 0.36× |
| Washington | 9,687 | 0.53× |
| Michigan | 9,611 | 0.4× |
| North Carolina | 9,272 | 0.34× |
| Arizona | 9,206 | 0.49× |
| Maryland | 8,376 | 0.53× |
| Mississippi | 7,131 | 0.95× |
| Indiana | 6,346 | 0.38× |
| Louisiana | 6,340 | 0.54× |
| Arkansas | 6,335 | 0.84× |
| Oklahoma | 6,196 | 0.61× |
| Washington, District of Columbia | 6,057 | 2.2× |
| Alabama | 5,902 | 0.46× |
| West Virginia | 5,887 | 1.38× |
| Alaska | 5,875 | 3× |
| Missouri | 5,707 | 0.39× |
| Hawaii | 5,626 | 1.43× |
| Tennessee | 5,623 | 0.31× |
| South Carolina | 5,582 | 0.41× |
| Kansas | 5,438 | 0.75× |
| Idaho | 5,436 | 1.18× |
| Iowa | 5,162 | 0.68× |
| Montana | 5,121 | 2.02× |
| Nevada | 5,102 | 0.58× |
| Maine | 5,071 | 1.55× |
| South Dakota | 5,055 | 2.39× |
| Oregon | 5,037 | 0.48× |
| Colorado | 5,009 | 0.35× |
| Wisconsin | 4,988 | 0.36× |
| North Dakota | 4,922 | 2.62× |
| New Hampshire | 4,851 | 1.35× |
| Minnesota | 4,828 | 0.37× |
| Nebraska | 4,750 | 1.03× |
| New Mexico | 4,725 | 1.03× |
| Rhode Island | 4,684 | 1.61× |
| Utah | 4,622 | 0.56× |
| Vermont | 4,607 | 2.87× |
| Delaware | 4,195 | 1.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 85.97× | Travel & Leisure |
| Pantsuit | 30.23× | Fashion & Accessoires |
| Saigon University | 121.21× | Business & Career |
| Nationality | 3.11× | Politics & Society |
| Voter registration | 6.59× | Politics & Society |
| Elsword | 19.15× | Games |
| Euphonium | 18.9× | Music & Radio |
| Natural rubber | 2.11× | Cars & Mobility |
| ICQ | 25.91× | Internet & Social Media |
| Kendra Scott | 2.91× | Fashion & Accessoires |
| Bằng Kiều | 31.73× | Travel & Leisure |
| Hopkins County, Kentucky | 21.96× | Travel & Leisure |
| JDSU | 2.29× | Business & Career |
| Electrolyte | 3.16× | Health |
| Corona (band) | 3.56× | Music & Radio |
| Staycation | 2.04× | Home & Garden |
| Home staging | 2.97× | Home & Garden |
| Stamp collecting | 2.65× | Home & Garden |
| Meals on Wheels | 2.94× | Food & Beverages |
| OpenJDK | 10.5× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.02 |
| Quality Awareness | PREMIUM | 1.39 |
| Design Affinity | PREMIUM | 1.24 |
| Price Sensitivity | PREMIUM | 1.18 |
| Career Orientation | POWER | 1.15 |
| Sustainability | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.0% |
| Brazil | 5.0% |
| Belgium | 3.7% |
See Air Belgium audiences in other countries
More Airline audiences in United States
- American Airlines (64,340,193)
- United Airlines (37,157,867)
- southwest airlines (32,217,975)
- JetBlue (19,885,639)
- Alaska Airlines (17,342,635)
Frequently asked questions
How many fans does Air Belgium have in United States?
Air Belgium has an estimated audience of 915,254 people in United States, concentrated in New York and California.
What is the gender split and age of Air Belgium fans?
54.1% of Air Belgium fans are female, 45.9% are male, with an average age of 42.6 years.
Which brands do Air Belgium fans like most?
Air Belgium fans show strongest brand affinity for Keene, New Hampshire (85.97×), Pantsuit (30.23×), and Saigon University (121.21×) over the country average.
Where do Air Belgium fans live in United States?
Air Belgium fans in United States are most concentrated in New York (reach 119,069), California (reach 48,458), and Florida (reach 32,670). These three regions account for the largest share of the active audience.
What other brands do Air Belgium fans also like?
Beyond Air Belgium itself, the audience over-indexes on Pantsuit (30.23×), Saigon University (121.21×), Nationality (3.11×), and Voter registration (6.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Air Belgium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.